If you’ve ever hit ‘send’ on a marketing email only to watch your open rates hover somewhere between ‘meh’ and ‘just okay,’ you’re not alone.
With the sheer volume of messages flooding your recipients’ inboxes daily, it’s getting tougher to stand out. 74% of people feel overwhelmed with the frequency and volume of emails that keep coming in.
So, what’s going to encourage your leads to open that email and take action? A compelling subject line? Great email content? Powerful CTAs? Yes, all of this, plus some good AI email marketing tools to help you execute your strategy to perfection.
AI eliminates the guesswork and leads your emails straight to your subscribers’ inboxes. Stick around for a list of top AI-based email marketing tools.
What is an AI Email Marketing Tool?
AI email marketing tools are software programs and apps that leverage artificial intelligence technology to optimize and automate various aspects of email marketing campaigns. By analyzing historical data and real-time interactions, they can offer valuable suggestions for:
- Email subject lines that will perform better;
- What content will perform best with different segments of an audience;
- Email designs that will catch the audience’s attention;
- The optimal time for sending emails;
- The best strategies to enhance email engagement metrics, such as open and click-through rates.
Simply put, AI email marketing tools assist marketers in determining the type of email that should be sent, who they should be sent to, how often, and when.
Why AI Email Marketing Tools Matter
Traditional email marketing often falls into the trap of one-size-fits-all approaches, which leads to lower engagement rates.
AI email marketing tools matter because they bring another level of personalization and efficiency into your existing email marketing program.
- Save time and effort by automating tasks like segmenting your email lists and personalized content creation. With AI, you can send targeted emails to the right people at the right time, increasing the chances of them opening your emails;
- Get valuable insights and analytics from AI, and optimize your email campaigns based on real-time data. AI can analyze customer behavior patterns and preferences, helping you craft more engaging and relevant email content;
- AI email marketing tools empower businesses to create impactful and successful email campaigns, whether it is a cold outreach email campaign, email newsletters, or anything else.
7 Benefits of AI Email Marketing Tools
With some assistance from AI email marketing tools, you can optimize email marketing efforts and see remarkable outcomes. Here are some of the unique benefits offered by email marketing AI tools:
- Enhanced personalization: AI tools analyze user behaviors and preferences to personalize messages. This includes customizing the email content, subject lines, and even sending times, based on subscribers’ past interactions and engagement patterns;
- Targeted email segmentation: Instead of broad categorizations like age or location, AI tools can segment audiences based on minute details like purchase history, browsing behavior, or content interaction;
- Higher open and click-through rates: By optimizing every aspect of an email—from the email send times to the content and subject lines—AI tools inherently drive an increase in open and click-through rates;
- Improved email content optimization: AI doesn’t just stop at learning who to send emails to and when; it also extends to what the emails should say. AI can generate and suggest content that aligns closely with the interests of recipients;
- Automated scheduling: AI tools can analyze data to determine the optimal time for sending emails to each subscriber, which can vary across different time zones, days of the week, and even times of day;
- Real-time monitoring: AI email marketing tools can also monitor campaign performance in real time. This means immediate insights into what’s working and what isn’t, allowing for swift adjustments;
- Enhanced compliance: AI tools can help manage and automate consent preferences and unsubscribe mechanisms, ensuring that your email marketing efforts remain compliant.
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12 Best AI Email Marketing Tools
Now that we’ve reiterated the benefits of AI in email marketing, let’s take a look at the list of AI email marketing tools. We’ve handpicked some of the best ones.
1. Smartwriter — Best for Personalized AI Cold Emails
Smartwriter streamlines the research and copywriting process for your email outreach campaigns, making it easier for you to send effective emails with just one click.
This tool allows you to create personalized cold emails for backlinks and sales (and at scale) by leveraging your prospects’ online data. What sets this AI email marketing tool apart is its incorporation of proven conversion systems to drive your leads to take action.
Features
- Customizes emails based on Facebook and Google reviews;
- Personalizes campaigns based on leads’ online activity;
- Analyzes your prospect’s social profile, bio, and posts, to enhance your communication;
- Schedules tailored email outreach communications.
Pricing
Smartwriter offers 3 paid plans:
- Basic Plan at $49 per month;
- Popular Plan at $124 per month;
- Pro Plan at $299 per month.
Smartwriter also offers a 7-day free trial.
2. Narrato AI — Best of 10x Faster Email Content Creation
Narrato is an AI content creation and marketing platform that offers more than 100 AI tools and templates.
One of these powerful AI tools is the AI Email Writer. It can cater to practically all your email writing needs, from coming up with captivating subject lines to drafting newsletter content, cold outreach emails, and even sales email sequences.
And just in case you don’t find an AI writing template for your specific email writing needs, you can create custom AI templates on the platform with your own prompts.
Features
- Speedy email content generation, complete with subject lines, personalized email body, CTA, and a sign-off;
- AI that generates sales email sequences, promotional emails, and newsletters
- AI Brand Voices to create a custom brand voice that ensures consistency across all email communications;
- AI content repurposing tool to convert any content into an email or a newsletter;
- 100+ other AI templates to assist in other aspects of a content marketing strategy.
Pricing
Narrato offers 3 paid plans:
- Pro Plan at $44 per month (includes 4 user seats);
- Business Plan at $96 per month (includes 4 user seats);
- Custom Plan (for single or unlimited user plans, fully customizable).
Narrato also offers a 7-day free trial.
3. Phrasee — Best Generative AI for Enterprise Marketers
Phrasee provides on-brand, AI-generated email content with powerful controls and optimization at scale. This tool can generate high-performing subject lines and messages that captivate your audiences.
The platform’s AI is based on almost 10 years of experiments to accurately predict what will engage your audiences.
Features
- Personalized content that mirrors the style and tone of your brand;
- Magic button to generate conversion-optimized subject lines, headers, and CTAs;
- Phrasee Score to improve optimization efforts;
- A/B/N experiments with email messages. In this experiment, AI-generated messages compete with human control to determine what works best for your audience.
Pricing
For pricing details, contact the Phrasee sales team.
4. Instantly — Best for Unlimited Sending Accounts & Warmup
Instantly is a cold emailing tool that provides various unique features to improve outreach email campaigns. With advanced generative AI, unlimited warmups and email accounts, and a B2B lead database, it can help you book meetings.
Features
- Large email template library for creating winning email campaigns;
- Automated warmup tool (with warmup score) to prevent emails from going into spam;
- Integrations, campaign builder, and unlimited email-sending accounts;
- Inbox rotation for managing multiple inboxes;
- Campaign analytics to gain valuable insight into your most effective strategies.
Pricing
Instantly offers 3 paid plans:
- Growth Plan at $30 per month;
- Hypergrowth Plan at $77.6 per month;
- LightSpeed Plan at $286.3 per month.
5. Seventh Sense — Best for B2B, B2C & Ecommerce
Seventh Sense is an AI-powered email marketing tool that provides precise insights on the most effective methods, timing, and platforms to leverage for customer communication. By efficiently organizing your email marketing schedule, it eliminates guesswork and reduces your efforts.
Features
- Email throttling;
- Send time personalization;
- Engagement-based segmentation;
- Reworks your emails mid-distribution for any number of reasons, like typos, incorrect links, or anything else;
- Lets you change your promoted item if it’s underperforming or out of stock.
Pricing
Seventh Sense offers 2 paid plans:
- Business Plan at $80 per month;
- Enterprise with custom pricing.
6. Unspam.email — Best Advanced Email Spam Checker
Unspam.email is a free online tool that tests emails for spam and helps improve deliverability. It analyzes key elements of an email, provides a spam score, and predicts results using an AI heat map for your newsletter.
Features
- Spam testing tool (gives a spam score) to evaluate your email’s key aspects;
- AI-powered heatmap to get precise data on your subscribers’ email viewing habits;
- Email deliverability testing to help dodge spam filters and bypass promotions tabs;
- Inbox placement — a tool that helps you see where your emails are landing.
Pricing
Unspam.email offers 5 pricing plans:
- Free plan to test drive their services and tools;
- Basic Plan at $9 per month;
- Business Plan at $19 per month;
- Agency Plan at $29 per month;
- White Label at custom pricing.
7. Optimove — Best for Optimizing Hyper-Personalized Campaigns
Optimove is an AI-powered customer engagement platform that enhances your email marketing campaigns by providing top-notch email personalization and delivery capabilities.
But it goes beyond email and also supports SMS and push notification optimization. By analyzing customer data and identifying patterns, Optimove personalizes the customer journey to deliver an enhanced customer experience.
Features
- Visual email template editor and conditional template optimization;
- Automatic product recommendations for emails;
- Delivery testing and validation;
- Personalizes email campaigns in real-time;
- Multi-brand email campaign management;
- Optibot uncovers unexplored revenue opportunities among customers.
Pricing
Optimove offers 3 paid plans:
- Build Plan;
- Grow Plan;
- Scale Plan.
For pricing details, you can contact their sales team.
8. Zeta — Best for Automating Common Email Marketing Tasks
Zeta is a marketing platform that allows you to automate email campaigns based on various factors like audience, events, transactions, and more.
With its assistance, you can create personalized emails, deliver unique experiences for your customers, and optimize elements like channel preference, subject line, send time, frequency, etc.
Features
- Built-in AI, customer data, and geolocation for email marketing optimization;
- Collaborative authoring tools to help you create interactive emails;
- Always-on predictive insights to improve your results at every interaction;
- Advanced segmentation to attract new and engage existing customers at the same time;
- Omnichannel management for various platforms like email, mobile, or direct mail.
Pricing
Contact the Zeta team for pricing. Typically, the plans are determined by factors like the size of the database, the volumes and degree of customization, etc.
Also read: 12 Email Optimization Strategies that Work Like a Charm
9. Brevo — Best for Creating Subject Lines & Email Designs
Brevo, formerly known as Sendinblue, is a CRM platform that allows businesses to build and maintain customer relationships using email, chat, SMS, and more. It can help you create personalized, targeted email campaigns to engage your audience and drive sales.
Features
- AI-powered subject line assistant to turn your ideas into compelling subject lines;
- Drag-and-drop email editor with branding assets and various customization options;
- Over 47 premade email templates;
- Pre-built and customizable automation workflows for product purchases, abandoned carts, welcome emails, and more;
- Segmentation to narrow down your contact list into more relevant groups.
Pricing
Brevo offers 4 pricing plans:
- Free plan with limited AI-powered features;
- Starter Plan at $9 per month;
- Business Plan at $18 per month;
- Enterprise Plan at custom pricing.
10. HubSpot — Best for AI-Generated Content
HubSpot’s email marketing tool, part of Marketing Hub, comes with several AI content generation features to simplify email marketing.
Based on OpenAI’s ChatGPT model, the AI assistant helps with ideation and creation of content, so that it can be shared directly within HubSpot’s marketing emails. It can also help modify existing copy by summarizing, rewriting, or adjusting the tone to meet your needs.
Features
- AI email writer that automates email copywriting;
- Free email template library;
- Drag-and-drop email builder and editor;
- Personalization tokens to insert stored contact info into email marketing campaigns;
- Bulk emails, free email hosting tools, and A/B testing.
Pricing
To use HubSpot’s marketing hub, there are two plans for you to choose from:
- Marketing Hub Professional at $800 per month;
- Marketing Hub Enterprise at $3,600 per month.
11. ActiveCampaign — Best for Building Automation
ActiveCampaign’s AI-powered email automation leverages artificial intelligence and generative tools to assist users in crafting tailored email content without any guesswork.
With ActiveCampaign AI in the Automation Builder, you can simply provide a prompt for what you want your automation to achieve, and the AI builder handles the rest.
Features
- ActiveCampaign’s AI simplifies automation building by interpreting your typed intent and identifying the essential steps to achieve it;
- 250+ email templates and drag-and-drop email builder;
- Email autoresponders to dispatch welcome emails, initiate a welcome series, or distribute lead magnets;
- Email list segmentation;
Pricing
ActiveCampaign offers 4 pricing plans:
- Lite Plan at $9 per month;
- Plus Plan at $49 per month;
- Professional Plan at $149 per month;
- Enterprise Plan at $259 per month.
12. Mailmodo — Best for Free Email Subject Line Generator
Adding a fresh chapter to their story, Mailmodo, a brand known for its focus on boosting conversions through AMP emails, has branched out into AI-driven email marketing.
They’ve rolled out an innovative AI Subject Line Generator to simplify your email marketing game. This handy tool is designed to lessen the time marketers spend crafting numerous subject lines by offering data-informed, AI-supported alternatives in just a matter of minutes.
Features
- OpenHigher (AI Subject Line Generator) quickly generates contextual subject lines and pre-headers for your emails;
- Subject line tone customization;
- Subject line preview for how it would look in an inbox;
- AI-powered email writing and designing with integrated calendars, calculators, and forms.
Pricing
Mailmodo offers 3 paid plans:
- Lite at $39 per month;
- Pro at $99 per month;
- Max at $249 per month.
Key Takeaways
In email marketing, the goal is always clearer, more meaningful communication, and AI email marketing tools provide a powerful way to achieve just that. These tools take the guesswork out of your strategy, making sure your emails land in the right inboxes at the right time with the perfect content.
Time to give your emails the AI upgrade they deserve and watch those open rates soar. Try out these AI tools and find the best fit for your business.
If that wasn’t enough, here are some other articles that might catch your interest:
- Email Personalization: Guide to Personalized Email Marketing
- 6 Ways to Use AI in Email Marketing
- 5 Best Campaign Management Tools in 2023
Author bio
Akshita Sharma is a content creator, with a penchant for turning complex topics into engaging and informative articles. Buffer, The Next Scoop, Writesonic, Benchmark Email, and Sujan Patel are just a few of the top brands that she has written for.
