August has the potential for exciting and even bizarre holidays. Let’s look at what this summer month has for newsletter creators:
- Parents are preparing for school time;
- Families are considering last-minute trips;
- Businesses may be getting ready for Autumn;
- Retailers are planning for Christmas.
So, why not use this time to launch some interesting campaigns and engage your subscribers? In this blog, we’re sharing some fun ideas and topics to use for email marketing efforts. Are you ready?
August Newsletter Topics
Here’s August holiday calendar you can use for your email campaigns:
17 August Newsletter Ideas for Most Popular Holidays
Though you might feel August is a slow month from a marketing perspective, it is full of interesting opportunities and holidays. The biggest benefit is that not every brand is targeting customers during this time.
So, you’ve got an opportunity to stand out. Here are the most popular days in August for sending a newsletter:
Back-to-School Newsletter
Every brand promotes school/college supplies during the back-to-school season in August. You can also grab a slice in the back-to-school spending pie using a clear August email subject line and a special discount, like Atoms did via this newsletter:
The minimal copy has signs of social proof, making readers intrigued to find out more by clicking the CTA.
More ideas to try for your Back-to-school newsletter:
- Creating student bundles and offering special discounts;
- Sharing college fashion and trendy fashion ideas for students;
- Announcing a contest for generating user generated content (back-to-school photos).
Check out more engaging back-to-school marketing ideas (advertising & email campaigns).
International Beer Day
International Beer Day is celebrated on the first Friday of August, which is on the 2nd of August this year. It’s a global celebration of beer, bringing together people who enjoy brewing it or just simply cracking a cold one.
This day is perfect for highlighting products related to beer and entertaining. You can even announce a limited-time sale on this day, as Hallertau did in 2022:
Though the email wasn’t sent on Beer Day, it’s a perfect example you can be inspired by for the Beer Day newsletter. You can add product images, or even float an exclusive offer for your loyal customers.
More ideas to try for your Beer Day newsletter:
- Share fun beer trivia or recipes for beer-based cocktails;
- Gift guide featuring beer-themed products;
- Announce a contest for sharing beer-related moments for a goodie bag.
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Senior Citizens Day
Senior Citizens Day is observed on August 21st to celebrate seniors and elders. So, plan a newsletter to show appreciation towards them. Or you can share a fun activity to do with elders, like Blurb did in the following email.
They’ve introduced a fun activity for grandkids and grandparents, while highlighting the journal as a gift idea.
More ideas to try for your Senior Citizens Day newsletter:
- Offer special discounts and deals on products for seniors;
- Share gifting ideas for seniors and elders in the family;
- Highlight some activities for a good diet/healthy lifestyle during old age.
National Lighthouse Day
National Lighthouse Day is celebrated on August 7th to remember the importance of lighthouses in maritime history and their role in guiding ships safely to shore.
Though it might appear as a ‘non-marketing’ day, you can turn it around quickly by planning some ‘outdoors-y’ emails.
Here are some ideas for the National Lighthouse Day newsletter:
| Idea | Subject line | What to include? |
| Launch lighthouse-themed products | “Unique Finds for The Love of Lighthouses!” | Showcase lighthouse-themed products like home decor, clothing, or accessories. |
| Home decor inspiration | “Illuminate Your Home with Lighthouse Decor!” | Highlight home decor items inspired by lighthouses, such as lamps, wall art, etc. |
| Lighthouse history and stories | “Explore the Fascinating History of Lighthouses!” | Share historical facts/stories about famous lighthouses. |
| Lighthouse travel guide | “Plan Your Visit to Iconic Lighthouses!” | Create a travel guide featuring famous lighthouses to visit. |
International Cat Day
International Cat Day on August 8th is the perfect opportunity for cat lovers to spoil their pets. As a brand, you can remind your customers about this special day, share facts, or announce a sale.
Here’s how Katkin used the opportunity to make subscribers aware of their food preferences:
Highlighted discount banner + social proof is a great way to persuade them to buy.
More ideas to try for your International Cat Day newsletter:
- Share lesser-known facts or trivia about cats in history;
- Share product recommendations to help them creating a cat-friendly living space;
- Offer special discounts with subscribers who tag you on their cat posts on Instagram.
National Park Service Founders Day
National Park Service Founders Day celebrates the establishment of the National Park Service (NPS) on August 25, 1916. This day honors the efforts to preserve the natural beauty, historic sites, and wildlife of the United States for public enjoyment.
You can send a nature-themed campaign on the day to honor the efforts and even upsell some outdoor gear if you’re into the industry. Here are some cool ideas:
| Idea | Subject line | What you can include? |
| Highlight outdoor essentials | “Outdoor Gear for Enjoying National Parks, This August” | Product launches and outdoor collections |
| Special founders day discounts | “Exclusive National Park Day Discounts – Save Big on Outdoor Gear!” | Deals and bundle offers with countdown timer |
| Eco-friendly products promotion | “Protect Our Parks: Eco-Friendly Gear on Sale Now!” | Product blocks featuring sustainable products |
| Customer engagement campaign | “Share Your National Park Adventures – Win Prizes!” | Contest announcement or giveaway offers |
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Joke Day
Humor is always infectious, and what’s a better day to use fun than August 16th — National Tell a Joke Day?
You can create your own jokes and push them via your newsletter, put up a meme on your social media page, or send a funny email. Who Gives a Crap did their own humorous takes on paper rolls in one such newsletter.
It’s always good to make your subscribers smile through such emails.
More ideas to try for your Joke Day newsletter:
- Announce a contest for customers to share their favorite jokes;
- Create and share a product catalog with funny product descriptions;
- Make a collab with a local stand-up comedian.
Daughter Day
Daughter’s Day is celebrated on August 11th when you can highlight parent-daughter bonding in a fun way. Here’s an example by Saucony, a footwear brand that uses another special occasion — Father-Daughter Take a Walk Day, to highlight its product range:
The brand has kept the aesthetics clean and added a heart-warming contextual image in the header.
Something similar can be planned on Daughter’s Day, when you can propose a special activity, highlight special deals, or simply ask your subscribers to share their ‘daughter’ stories.
More ideas to try for your Daughter Day newsletter:
- Share a daughter’s day gifting guide with heartfelt gifts;
- Suggest parent-daughter bonding activities to celebrate Daughters’ Day;
- Announce a charity sale that donates a portion of sale to support girls’ education.
National Bowling Day
Second Saturday in August is celebrated as National Bowling Day every year. Most brands and businesses celebrate the event by hosting special bowling-themed nights. If you’re into hospitality, entertainment, or similar business, here’s an example by Bowlero:
They’ve announced a special deal on summer season pass for their subscribers. You can also do something similar or host a bowling-themed nightout.
More ideas to try for your Bowling Day newsletter:
- Showcase bowling gear collection and announce special discounts;
- Offer tips and product suggestions for hosting a bowling party;
- Announce a contest to win a coupon for bowling alleys or popular venues;
Women’s Equality Day
Women’s Equality Day celebrates the adoption of the 19th Amendment, granting women the right to vote in the United States. Send a newsletter celebrating women’s achievements, share interesting facts or do something similar to Quip’s newsletter:
They found a great way to link women’s history with their products. You can try something similar or use other ideas for a newsletter celebrating women’s equality.
More ideas to try for your Back-to-school newsletter:
- Offer special discounts on products designed by or for women;
- Highlight your company’s initiatives for gender equality in the workplace;
- Feature a curated list of books, movies, or podcasts about women’s rights.
National Relaxation Day
National Relaxation Day encourages people to take a break from the stresses of daily life. Your newsletter could promote self-care and relaxation techniques, while introducing your products or services. Here’s an example from Open Spaces that ties the idea of relaxation to product use cases:
You can also promote product bundles that help people relax and put a special deal for newsletter subscribers.
More ideas to try for your Relaxation Day newsletter:
- Share tips for creating a relaxing home environment;
- Offer a guided meditation or relaxation exercise;
- Announce special deals on products that help people relax.
International Strange Music Day
Celebrated every year on August 24th, this day encourages people to explore music they would not usually listen to. The day is to celebrate unusual and experimental music, and what’s better than sharing a playlist of some bizarre songs?
Here’s an email sent by Prima sharing different playlists users can discover according to their mood:
Curate playlists featuring unusual or lesser-known music or launch a UGC campaign asking subscribers to share their ‘strange music’ favorites.
More ideas to try for your Strange Music Day newsletter:
- Share stories of how strange music has influenced innovation in your field;
- Offer a discount on products that help or inspire artists create unique music;
- Share what strange music your team listens to while working.
National Potato Day
National Potato Day on 19th August celebrates one of the world’s most versatile and beloved foods. You can launch a special potato-based product or send a newsletter exploring the history, versatility, and cultural significance of potatoes.
Here’s a newsletter by Jeni’s about a new potato-based ice-cream flavor to be inspired from:
Ask your subscribers to place their order for this limited-time item and keep them excited for more. If that’s too much work, we’ve got three more ideas you can use.
More ideas to try for your National Potato Day newsletter:
- Share unique potato recipes that incorporate your products;
- Offer a potato-themed goodie bag or promotional offer.
National Thrift Shop Day
August 17th encourages people to support local thrift stores and promote second-hand shopping for sustainability. You can plan a newsletter about the benefits of thrifting, upcycling, and reducing waste.
More ideas to try for your National Thrift Shop Day:
- Showcase how your products can be used to upcycle thrifted items;
- Offer tips for finding the best deals at thrift shops;
- Share stories of amazing thrift shop finds from your team or customers;
- Promote any sustainable or recycled materials used in your products.
World Scout Scarf Day
World Scout Scarf Day is celebrated on August 1 every year. It promotes the spirit of scouting and encourages scouts to head out of their houses with scarf on.
Plan a campaign about how your products can be used in outdoor adventures or Scout activities. You can even encourage subscribers to travel and spend some time outdoors like South Dakota did in the following email:
More ideas to try for your World Scout Scarf Day newsletter:
- Offer a special discount for Scout members or leaders;
- Highlight your company’s community service initiatives;
- Share tips for developing leadership skills.
International Geocaching Day
Geocaching is a modern treasure-hunting game and has become quite popular after social media made it a trend. The third Saturday in August is celebrated as International Geocaching Day, and you can send a newsletter.
Think about how you can leverage the geocaching trend and engage your community. You can write on outdoor exploration, technology, and community building.
More ideas to try for your International Geocaching Day newsletter:
- Create a virtual geocaching game featuring your products or brand;
- Offer tips for beginner geocachers;
- Showcase how your products can be useful for geocaching adventures;
- Share craziest geocaches from around the world.
International Infinity Day
This day celebrates the concept of infinity in mathematics, philosophy, and art every year on August 8th. You can send a newsletter about the importance of symbol, it’s significance, or big ideas around infinity.
The day started in 1987 as a phenomenon to promote peaceful demonstrations for philosophical freedom of expression. So, you can do something on similar lines in your newsletter.
More ideas to try for your International Infinity Day newsletter
- Share mind-bending facts about infinity;
- Launch a product or special promotion inspired by the infinity symbol (∞);
- Tell how the concept of infinity applies to your industry or products.
Let’s not forget that August is the last month of summer. This means it’s the best time to get ready for autumn with 10 best fall newsletter & email campaign ideas.
10 August Newsletter Ideas for Month and Week-Long Events
Do you know August is also a great time to plan for drip campaigns covering month-long events like Family Fun Month? Curious? Let’s look at some ideas for drip campaigns you can plan in August around special events and occasions.
Family Fun Month
August is Family Fun Month, dedicated to celebrating family bonding. So, you can set up a campaign that promotes spending quality time together through fun activities. This campaign can be in the form of an automated drip, which triggers every week throughout the month.
Here’s a sample drip campaign for Family Fun Month in August:
- Email 1: Kickoff to Family Fun Month. Introduce the concept of Family Fun Month;
- Email 2: Family activity guide. Share a list of family-friendly activities such as games, DIY projects, and movie nights;
- Email 3: Feature family products. Showcase your best-selling family games, toys, and products;
- Email 4: DIY family crafts and projects. Offer step-by-step guides for DIY crafts and projects that families can do together at home;
- Email 5: Family movie night picks. Recommend family-friendly movies or series suitable for different age groups.
Such a campaign can run month-long and engage subscribers through ideas for enriching activities that strengthen family bonds and create lasting memories. Alternatively, you can also announce Family Fun celebrations at the beginning of August.
Celebrate National Sandwich Month
A sandwich is the most versatile and much-loved delight worldwide. August, being the National Sandwich Month, is a great time to engage subscribers with sandwich-themed emails.
Here’s a campaign idea you can execute right away:
- Email 1: Introduction to sandwich month. Invite subscribers to join the celebration by sharing different sandwich ideas;
- Email 2: Sandwich recipe showcase. Share a collection of mouthwatering sandwich recipes, ranging from classic favorites to gourmet creations;
- Email 3: Featured sandwich of the week. Highlight a signature sandwich from your menu or product line each week;
- Email 4: Sandwich pairing guide. Share tips for pairing sandwiches with complementary sides, beverages, and condiments;
- Email 5: DIY Sandwich bar at home. Encourage subscribers to host a DIY sandwich bar at home.
If you offer related products like ingredients, DIY products, kitchen gadgets, or home decor items, you can also add a section about your products.
International Dog Month
August is also dedicated to celebrating our canine companions. You can plan a newsletter about dog care, training tips, and products that enhance the lives of dogs and their owners.
You can also create a “Dog Care 101” series, with each email focusing on a different aspect of dog ownership.
More ideas to try for your International Dog Month newsletter:
- Share heartwarming stories of dog parenting;
- Offer special discounts on dog-related products;
- Provide tips for dog health and wellness;
- Highlight dog-friendly features of your products or services.
National Health Center Week
This week (August 4th-10th) is celebrated to raise awareness and recognize the contributions of health centers. You can send a newsletter honoring the healthcare heroes during this week.
More ideas to try for your National Health Center Week newsletter:
- Highlight how your products or services contribute to overall health;
- Share tips for maintaining good health in everyday life;
- Offer a health-related challenge or program for customers;
- Feature interviews with health professionals related to your industry.
National Farmers Market Week
The first week of August celebrates local farmers and fresh produce. Plan a newsletter around the importance of supporting local agriculture and eating fresh, seasonal foods.
You can send a newsletter on how you support local farmers in operations or howcase how your products complement or can be used with farmers market finds.
More ideas to try for your National Farmers Market Week newsletter:
- Provide a guide to seasonal produce and how to use it;
- Share recipes featuring farmers market ingredients;
- Highlight any partnerships you have with local farmers or producers.
Simplify Your Life Week
This week encourages people to celebrate life and simplify their lifestyle. So, there are a million ways you can reach out your subscribers during this time.
A great way to do this is to create a “Life Improvement” series, with each email focusing on a different aspect of simple hacks and habits to ease lifestyle.
More ideas to try for your Simplify Your Life Week newsletter:
- Share stories of how your products have simplified lives;
- Offer a life-improvement challenge for your subscribers;
- Provide tips for simplifying their lifestyle;
- Highlight products that contribute to ease and simplification.
Bargain Hunting Week
This week is in the middle of August and celebrates the art of finding great deals. What’s better than sending a promotional email announcing flash sales or steal deals during this time?
You can also offer a different special deal each day of the week via newsletters. Add smart shopping tips and value for money deals.
More ideas to try for your Bargain Hunting Week newsletter:
- Share tips for finding the best bargains online;
- Run a treasure hunt-style promotion on your website;
- Send daily emails with limited-time offers to invoke urgency.
International Clown Week
This week celebrates clowns and their contributions to entertainment. So, you can share stories or jokes related to clowns or funny events, in general.
You can also announce a ‘clown-y’ mascot for the season who shares funny aspects of your brand or products in a series of emails.
More ideas to try for your International Clown Week newsletter
- Highlight any charitable work your company does to bring joy to others;
- Run a makeover challenge to find the funniest clown using your product;
- Share photos of your team working while donning clown noses or masks.
Humankind Week
The idea of this week is to promote kindness, empathy, and humanitarian efforts. You can announce a “Be Kind” challenge through your newsletter where you suggest different acts of kindness your subscribers can perform during the week.
Also, you can highlight your company’s social responsibility initiatives or charitable partnerships, if any.
More ideas to try for your Humankind Week newsletter:
- Share stories of kindness from your customers or employees;
- Offer a promotion where a portion of the sales goes to a charity;
- Provide tips and exercises to inculcate empathy in daily life.
Wrap Up
As you saw, August is full of special days and themes to send engaging newsletters for your audience. So, start preparing your campaigns right away. Also, remember to:
- Utilize the days and events to create relevant and themed content;
- Use theme-appropriate August newsletter subject lines for your newsletters;
- Connect your products or services creatively to each celebration;
- Plan a consistent email campaign calendar to maintain subscriber interest.
