Articles by Vesta Oldenburg

Pardot appeals to B2B marketing teams through its Salesforce integration, sophisticated lead scoring, and robust automation workflows. But here’s the thing—its steep learning curve, costs starting at $1,250 monthly, and limited design flexibility drive many businesses to look elsewhere. Whether you’re priced out of Pardot’s enterprise model, need specialized ecommerce features, or just want more …

Continue reading “10 Pardot Alternatives: Best Email Automation Software in 2025”

EmailOctopus became a go-to choice for cash-strapped teams who needed small business email marketing without the hefty price tag. Users loved its no-nonsense interface, decent free plan covering 2,500 subscribers, and smart Amazon SES integration. If you wanted to send emails without drowning in features you’d never use, EmailOctopus made sense for basic email marketing …

Continue reading “7 EmailOctopus Alternatives Compared (July 2025)”

Keap started out with a solid vision. It promised to bring CRM, email marketing, and sales pipeline management together in one neat package, which sounds appealing if you’re a small business owner juggling a dozen different tools. And for a while, it worked well enough for consultants, service providers, and growing businesses who just wanted …

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Navigating the multitude of options in email marketing software can be daunting. But we’ve done the hard work of finding and organizing the best bulk email software providers for you.

So, how do you bulletproof your mass email marketing method so that your audience is hooked instantly and hits the CTA button?

In this blog, we’ll share the most viable alternatives to help you take your marketing automation game to the next level. So, let’s begin.