Fall is more than just a season—it’s a prime time to refresh marketing strategies. With customers gearing up for holidays and cozy vibes, fall is the perfect opportunity to connect meaningfully.
For us, it’s a time when we share unique fall marketing ideas that help our users capture customer attention. In this blog, we’re sharing all the proven ideas to make the most of the vibrant season.
Let’s begin.
Best Fall Marketing Ideas to Get Noticed
Autumn is a golden opportunity to connect with your audience. With consumers embracing the warmth and excitement of the season, your marketing should reflect those feelings.
With relatable autumn marketing ideas, you can build stronger connections with your potential and existing customers and stay ahead of the competition.
Here are the top fall marketing ideas to guide your strategy:
- Seasonal imagery. Use autumn colors, falling leaves, and cozy visuals in your ads and promotions;
- Holiday tie-ins. Leverage holidays like Thanksgiving and Halloween for special campaigns;
- Community engagement. Host local events or partner with other businesses for seasonal collaborations;
- Exclusive fall offers. Create limited-time deals or bundles themed around fall essentials.
Fall Promotion Ideas
Relevant promotions are the engine behind a successful fall marketing strategy. With well-timed promotions, you can not only boost sales but also strengthen customer loyalty.
Below, we’ll cover actionable fall sales promotion ideas to help you attract attention, drive traffic, and make the most of the season.
- Send a Fall Newsletter Campaign
- Fall Advertising with Irresistible Deals
- Hold a Thanksgiving Weekend Sale
- Start a Deal-of-the-Week Promotional Email
- Back-to-School Promotions
- Host the Ultimate End-of-Summer Sale
- Run a Black Friday Sale
Send a Fall Newsletter Campaign
Keeping up with your target audience by email is a classic lead-nurturing technique. Why not implement it into your fall marketing tactics?
Plan a series of autumn-themed emails with a core purpose, value, and call-to-action (CTA). Here’s an example of a series of emails:
First email:
- Purpose: Send an email promoting an upcoming event like Fall Knitting Festival.
- Value: Learn how to knit your autumn-themed blankets.
- CTA: “Sign up today and receive 20% off your first two spools of yarn.”
Second email:
- Purpose: Send an email newsletter showcasing the latest fall collection and a tutorial.
- Value: Learn to pair dresses with the proper hats, boots, and accessories.
- CTA: “Sign up for our free tutorial today to learn how to make the most of your fall wardrobe.”
Third email:
- Purpose: Send a newsletter highlighting upcoming October promos.
- Value: Be the first to know about the hottest deals and enjoy a gift.
- CTA: “Sign up for our October VIP Club and be first to know about our upcoming deals. If you sign up by midnight tonight, we’ll send you our top-selling lip kit.
Create stunning emails in no time! With Sender’s drag-and-drop email builder and fall-inspired templates, designing & sending emails is quick and easy.
Discover enticing fall newsletter ideas that will leave your readers falling for more: Best 10 Fall Newsletter Ideas
Fall Advertising with Irresistible Deals
Irresistible deals to consumers are what candy is to kids on Halloween. We just can’t get enough. So, why not launch an offer or a deal that makes them want more?
The best way to create an irresistible offer is to find out more about their wants and wishes.
- What do they love about your store?
- What do they buy from you again and again?
- What products do they buy as gifts?
Use these insights to create deals your audience can’t miss.
For instance, if your customers love your apple pie-scented body lotion, consider creating a ‘Buy One Get One’ free promotion (BOGO) to launch a few weeks before the holidays.
Remember, don’t be overly promotional when creating deals and offers. Rather focus on the value or benefit your subscribers can get.
Hold a Thanksgiving Weekend Sale
Thanksgiving is one of the largest holidays during fall. Consumers spent a record $5.7 billion on online sales during the Thanksgiving holiday in 2023 — a 5% increase from the previous year.
With a Thanksgiving weekend sale, you can:
- Announce a sale or special offers on your products and services;
- Promote a trending product going out of stock soon;
- Thank your subscribers for their continued support.
Here’s a witty email announcement about the Thanksgiving Sale by Bottle Breacher:
The simple references and product images are enough to make subscribers interested. A bold coupon code gives them a reason to check out the website. They could’ve added a CTA button, though.
Start a Deal-of-the-Week Promotional Email
Put an even bigger smile on your audience’s faces by sending regular deal-of-the-week emails during fall.
Here’s a nice example by Dean & Deluca:
Your emails need not have a lot of content; instead, you can tease your subscribers to check out deals on the website.
💡 Pro Tip: Dig into your audience’s interests to ensure relevance. Find out about:
- What types of discounts does your audience value most;
- What products and services interest your customers;
- What do your audience’s consumer shopping habits look like;
- What are your audience’s language and communication preferences;
- When they check their emails and at what times;
Back-to-School Promotions
As students, parents, and teachers gear up for a fresh start, why not help them get ready with irresistible fall deals?
Hosting a back-to-school sale brings a seasonal boost and shows your subscribers that you care for essential moments in their lives.
Here are some easy-to-implement ideas for back-to-school promotions during the fall:
- Go classic and promote school deals the old-fashioned way: pass out flyers at various offices and apartments in your community. Include a discount on each flyer;
- Run back-to-school ads focusing on your latest products for students. Offer a discount if customers shop by a specific date;
- Invite students to show off their new back-to-school purchases and deals on Instagram.
Everything you need to know about Back-to-School marketing in one place: Back to School Marketing Ideas (Advertising & Email Campaigns)
Host the Ultimate End-of-Summer Sale
With fall approaching, it’s time to clear out those summer staples—sundresses, water bottles, sunglasses—and make room for new stock.
A final summer sale is the perfect way to do it!
Target customers who want to grab attractive discounts. This helps you clear warehouse space while giving them great deals on items they’ll use next season.
Here’s an example by Plot:
Just like above, create a simple email announcing the sale, and don’t forget to highlight a relevant coupon code and CTA button. Okay?
Run a Black Friday Sale
No fall promotion list is complete without Black Friday! While this mega-shopping event deserves its deep dive, let’s cover the basics here.
Black Friday kicks off the holiday shopping season, so don’t limit yourself to fall-themed products. Offer discounts on your bestsellers and even newly launched items to grab attention.
Start teasing your promotions well in advance to stand out from the crowd. By Black Friday’s arrival, your audience must eagerly await your deals.
For a unique twist, try a members-only exclusive offer to make loyal customers (aka VIPs) feel special.
But Black Friday isn’t just sending one email about your flash sale. Make sure to get the full scope on it and read more about Black Friday marketing strategies & advertising ideas.
Fall Content Update Ideas
An easy way to ride the fall marketing wave is to create content around trending themes. Here are some ideas to update existing content or create fresh fall content for your website:
- Update Your Website with Fall Themes
- Adorn Your Storefront with Autumn Flair
- Post Content Related to Fall
- Adopt Autumn-Inspired Slogans
- Design a Festive Buying Guide for the Holidays
Update Your Website with Fall Themes
Upgrading your website with autumn themes is one of the simplest ways to promote your business during the fall.
When updating your website, use fall-themed design elements, but don’t stop at just that. Remember to create value-added content, like above, as well.
Here are some quick suggestions for updating your website content while pushing visitors closer to conversion:
- Include a themed call-to-action that’s easy to spot, i.e., “Download Our Fall Recipe Guide”;
- Use a banner to highlight an autumn-themed giveaway at the top of your ecommerce website;
- Use images to promote your products and services;
- Add a new fall-inspired product or service to a dedicated website page.
Adorn Your Storefront with Autumn Flair
While your online presence is peppered with brown, black, and orange, your brick-and-mortar storefront deserves a makeover, too. It’ll grab the attention of autumn-loving shoppers, instantly.
Do you know how to decorate your storefront so it doesn’t look like an autumn harvest fair? Use Pinterest to get autumn storefront ideas.
You can also create an autumn selfie point and reward visitors who tag you on Instagram with a coupon code.
Post Content Related to Fall
With the change in season, people are looking for inspiration—whether it’s cozy fashion tips, seasonal trends, or home décor ideas.
Tap into this excitement by posting content that reflects the mood of autumn.
Here are some Fall content ideas:
- 12 autumn crafts your toddler will love
- 23 fall-inspired activities for the perfect weekend
- Host a fall harvest dinner that’ll wow your friends
- How to transition your wardrobe for fall
- Must-try fall recipes: from comfort foods to healthy meals
- Transform your home décor with these simple fall touches
- 5 outdoor adventures to embrace the fall weather
- Create the ultimate fall reading list
- Fall fitness challenges to keep you moving
- How to host a fall-themed virtual event
Adopt Autumn-Inspired Slogans
Autumn-themed slogans can make your fall marketing efforts memorable. A catchy slogan will make your brand stand out.
When crafting your slogan, focus on the key message you want to share and your brand tone.
Here are a few examples to get you started:
- Maple Dreams: Sip the Season!
- Autumn Aura: Where Leaves Inspire Style.
- It’s Sweater Weather!
- Harvest Home: Where Memories Are Made.
- Taste the Fall.
- Forest Fresh: Nature’s Best Kept Secret.
- Crisp & Cozy: Your Fall Fashion Destination.
- Leaves & Lattes.
- Falling for Flavor.
- Bringing Fall to Life.
Design a Festive Buying Guide for the Holidays
Believe it or not, many start thinking about Christmas gifts even before the first snow falls. Create a festive holiday buying guide to display how your products or services can be a great gift idea.
Here are a few ideas to make your guide stand out:
- Curate trendy items that tie into popular events, themes, or winter experiences;
- Highlight personalized gifts designed for specific people or interests (e.g., for foodies, pet lovers, or tech enthusiasts);
- Offer bundles or exclusive sets that create value and make shopping easier for your customers;
- Add useful tips for choosing the perfect gift or creating memorable holiday experiences;
- Send email teasers and reminders to keep your guide top of mind—build excitement with a well-timed drip email sequence;
- Offer your guide as a lead magnet in a popup or sign-up form.
Creating popups has never been easier with Sender’s drag-and-drop builder. Use one of the premade templates and you’ll be collecting new contacts in no time!
Fall Social Media Ideas
Fall’s the perfect time for some social media fun. With so many holidays and events lined up, you must plan engaging social media posts for the season.
Here are some social media ideas for fall:
- Launch an Instagram Photo Contest
- Utilize a Trendy Autumn Hashtag
- Join in on the Halloween Fun
- Conduct a Festive Costume Challenge
- Organize a Pumpkin Carving Challenge
- Gingerbread House Contest
Launch an Instagram Photo Contest
An Instagram photo contest is a fun way to generate excitement about the holidays and boost your brand’s virality potential.
When you plan Instagram campaigns like photo contests or challenges, it’s best practice to include a giveaway as the reward for the winner. What could it be? It’s best to combine your product or service with a fall theme.
For instance, giving away pumpkin-decorated iPhone covers may sound brilliant, but if your brand doesn’t sell them, you’re not nurturing prospects — just creating clickbait campaigns.
On the other hand, giving away autumn-inspired journals when you own a stationery store would be an appropriate way to boost your brand’s image.
Utilize a Trendy Autumn Hashtag
Hashtags are integral to social media, yet brands forget to use them. Given that posts with at least one hashtag get 29% more interactions, it’s quite a mistake to make!
Increase engagement and visibility by including fall hashtags in your post. It will help your audience to get the theme quicker and easily follow up on more relevant content, even better if the hashtag is unique for your brand!
Here are the most popular hashtags around autumn to give you an idea:
#fall #autumn #nature #halloween #fallvibes #pumpkin #naturephotography #fallfashion #falldecor #spooky #ootd
Join in on the Halloween Fun
Don’t forget about Halloween! Halloween marketing reached a record number of $12.2 billion in 2023.
Consider planning and marketing a Halloween content series on your social media channels, Facebook groups, and website. You can also sprinkle it into your email newsletters.
Take your Halloween content up a notch by embedding:
- Dedicated Halloween promos;
- Halloween discounts;
- Spooky Halloween imagery.
Halloween is more than just bats and carved pumpkins. Get inspired for your own unique spooky marketing campaign by reading this article: 27 Spooktacular Halloween Marketing Ideas for 2024
Conduct a Festive Costume Challenge
Get your audience’s creative juices flowing this Halloween by inviting them to join a festive costume challenge!
Ask them to tag you with their favorite Halloween outfit. When you encourage social sharing, you spread the Halloween spirit but also boost your brand’s visibility.
The best part? It’s a fantastic way to showcase your fall-related products.
Here are a few exciting challenge ideas:
- Create a costume inspired by [Company].
- Craft a Halloween masterpiece using [Company Product].
- Put your skills to the test by recreating our spooky [Brand Mascot].
- Snap a picture of yourself buying [Company Product] in your Halloween costume.
To make it even more enticing, offer fun prizes to motivate participation. Once the entries start rolling in, share and celebrate them with our fantastic audience!
Organize a Pumpkin Carving Challenge
A pumpkin carving contest is a fun family activity that’ll keep the kids entertained while you mingle with their parents.
Invite past and current clients to a fun afternoon of carving and snacks at your office. Alternatively, promote it as a public community event on your social media channels.
If you don’t have the time or space to throw a party, you can still hand out free pumpkins to passers-by or hold a fall-themed coloring contest instead.
Gingerbread House Contest
Invite your audience to share their creations on social media, using a branded hashtag and tagging your account.
Announce categories like “Most Creative” or “Best Fall Theme” and reward winners with fun prizes for each category. Share the top entries to boost engagement and get your audience involved by letting them vote on the winners.
This simple contest is not just fun but also brings warmth to your fall promotions.
Fall Holiday Season Ideas
Still not clear about your holiday marketing campaigns? Here are some more ideas for you to execute during the fall season:
- Create Special Fall Products or Services
- Feature an Oktoberfest Beverage Deal
- Introduce a Touch of Pumpkin Spice
- Execute a Cyber Monday Deal Fest
- Run a Cross-Channel Marketing Campaign
Let’s look at how you can use these fall campaign ideas for a successful holiday season.
Create Special Fall Products or Services
Stay relevant during the fall by offering fall-specific products or services that your customers actually want.
Start by understanding their needs—use polls, surveys, or even interviews to gather insights. Then, develop seasonal offerings that fit your business.
For example, if you sell coffee, why not introduce pumpkin-spiced desserts to go with the trend of Starbucks coffee? If your audience is gearing up for colder weather, think about offering cozy products.
The key is to create products or services that are relevant and add real value, not just seasonal gimmicks.
Feature an Oktoberfest Beverage Deal
Oktoberfest has gained global popularity, offering a fresh opportunity for fall marketing.
If you sell beer, this is a no-brainer. But even if you don’t, think creatively—promote snacks, beer-inspired products, or even Oktoberfest-themed items with festive packaging.
Here’s some inspiration:
Introduce a Touch of Pumpkin Spice
Pumpkin spice became a craze in 2003 with Starbucks’ pumpkin spice latte, and it’s still going strong. From beverages to engagement rings, people can’t get enough.
Jump on the trend by creating a pumpkin spice version of your product—whether it’s coffee, candles, or something completely unique. Get creative!
Here’s how Busch Beer hopped on the trend with a pumpkin spice non-alcoholic beer for dogs:
Execute a Cyber Monday Deal Fest
Once Black Friday winds down, Cyber Monday brings another chance to boost sales. Create online-only offers to capture the tech-savvy shoppers eager for great digital deals.
Here are some ideas for Cyber Monday promotions:
- Offer exclusive online-only discounts that can’t be found in-store, driving traffic directly to your website;
- Bundle deals on related products to increase the average order value, like pairing gadgets with accessories;
- Flash sales throughout the day keep customers engaged and checking back for new deals, creating a sense of urgency;
- Offer tiered discounts based on the total cart value (e.g., “Spend $100, save 10%; spend $200, save 20%”) to encourage larger purchases
- Free shipping for the day or other perks like expedited delivery for Cyber Monday shoppers, which can make your offer even more tempting;
- Create a ‘Tech Must-Haves’ guide and promote it alongside deals on gadgets, software, or other digital services.
Run a Cross-Channel Marketing Campaign
Cross-channel marketing uses multiple connected channels to reach and nurture customers.
It aims for an easier and more seamless transition from channel to channel. Each channel you use records information about each customer and communicates that information to other channels.
The gist? Using cross-channel insights can help you create a consistent customer journey. This way, important aspects, such as messaging and branding, stay consistent across all channels.
Fall Events and Collaborations
Fall is a great time to build meaningful connections through events and collaborations. There are many relevant events like Small Business Saturday, National Business Women’s Week, etc. to help you connect with customers on a deeper level.
Here are some ideas for fall collaborations:
- Participate in Small Autumn Business Saturday
- Collaborate with a Charitable Organization
- Recognize Financial Planning Month
Participate in Small Autumn Business Saturday
No matter your business type, Small Business Saturday is a great opportunity to boost traffic and engagement.
Sandwiched between Black Friday and Cyber Monday, this day is all about supporting small businesses.
Offer something enticing—like a free service or sample— to draw customers.
For example, as a realtor, you could offer free comp evaluations, a bakery could give out slices of fresh apple pie.
Collaborate with a Charitable Organization
Partnering with a charity is a heartwarming fall marketing tactic.
Choose a cause that aligns with your brand’s values, then create a campaign that combines your products with a charitable initiative.
Promote the partnership through all channels, highlighting the impact customers can make by supporting the cause.
After the campaign, share the results and thank your customers for their involvement.
Recognize Financial Planning Month
Fall is the perfect time to offer financial tips or resources that help your audience prepare for the year ahead.
If you’re into the financial space, consider hosting webinars or sharing content on holiday budgeting or saving for upcoming expenses.
Remember to position your brand as a trusted resource for financial advice and offer special promotions on financial services.
5 Fall Marketing Campaign Examples
By now you must’ve got enough ideas to kickstart your fall marketing campaigns. Before you start with it, check out these fall newsletter campaign examples.
- Fall Colors: J.Crew
- Halloween: Harry’s
- Black Friday: Lou & Grey
- Thanksgiving: Estee Lauder
- Coziness: Sonder
Notice how these brands capture the season’s energy and start planning to connect with your audience in creative ways.
Fall Colors: Morrow
If you work in a seasonal industry — such as fashion or interior design — you probably have products with fall colors and patterns. You can quickly revive the fall vibe by curating these products in a simple email — as Morrow does.
Morrow invites you to see its new arrivals with colorful product photography, minimal copy, and call-to-action button.
Halloween: Harry’s
Halloween is a complex tradition for many brands to capitalize on, especially if your products aren’t remotely spooky or entertaining.
But brands like Harry’s find creative ways to link their products to the spooky season, even if you’d never associate it.
They’ve used classic horror characters and placed them in scenarios that anyone reading the email can relate to — shaving and grooming. It gives a light-hearted feel, and the copy references Halloween with each image.
Black Friday: Lou & Grey
Black Friday is most likely the biggest part of your fall email marketing campaign. It’s the peak period for online stores. And you need to have the best Black Friday emails to ensure success.
Here’s an example from Lou & Grey:
It’s an eye-catching, inspirational Black Friday email. The colors are vibrant, catchy, and clean. The copy is minimal, but you get the main idea: Shop now because the 50% off everything deal is about to expire.
Thanksgiving: Estee Lauder
Since Black Friday traditionally follows Thanksgiving, the latter doesn’t usually get its own sale. But Black Friday has evolved from a single day into an entire week of offers.
Many businesses now use Thanksgiving marketing campaigns as a gateway to their Black Friday sale.
Here’s how Estee Lauder utilizes the occasion:
Coziness: Sonder
Coziness is an excellent theme to leverage during fall — especially for bookshops, outerwear brands, and furniture companies.
Here’s an example from Sonder showing how you can highlight the coziness theme in your fall marketing emails:
Sonder uses the coziness theme to highlight their cozy apartment options for accommodation in various cities, known to look stunning in autumn.
We’ve given you quite a few fall marketing ideas, but if you’re interested in more check out these articles:
- 17+ Fresh September Newsletter Ideas for Your Audience
- 140+ Creative October Newsletter Ideas & Templates
- 27 Spooktacular Halloween Marketing Ideas for 2024
