83% of consumers prefer email when hearing from businesses, favoring it over social media or mobile apps. In fact, your email marketing could be the only thing standing between your business and a potential pool of new consumers.
Newsletters are one of the most powerful email marketing tools because you can send educating and entertaining content directly to your subscribers’ inboxes, encouraging them to visit your website and even make a purchase.
Let’s explore the top-notch fitness and gym newsletter examples in the industry. With a boost of ideas from leading brands, you will be ready to create winning email marketing campaigns of your own.
Follow along as we explore the top-notch fitness and gym newsletter examples in the industry. With a boost of ideas from leading brands, you will be ready to create winning email marketing campaigns of your own.
What to Start with in Fitness Newsletter?
Preparation is the key to success for any business, so before you can start creating newsletter content, you must have an email marketing strategy. Here are a few steps you might want to follow in order to create the best fitness newsletters:
1. Write Down Your Goal
It is essential to have a specific purpose for your fitness newsletters because different goals change how you create and design them. So decide what you genuinely want to achieve from sending fitness newsletters to your email list and start by writing down your goals.
Here are a few examples of goals you might want to achieve:
- To increase website or blog traffic;
- To increase product or service sales;
- To increase downloads for nutrition or fitness plans, ebooks, and how-to guides;
- To encourage gym-goers to book your fitness classes;
- To build your social media following or direct people to content on your account.
2. Think About Your Target Audience
A general newsletter can work, but if you have a more extensive email list, consider email list segmentation.
Defining who you’re talking to and knowing your target audience’s demographics, such as age, gender, interests, and location, will help you create newsletter content that engages them.
Here is a list of popular segments for a fitness email newsletter:
By age:
- 18 to 30;
- 31 to 60;
- 60+.
By gender:
- Male;
- Female.
Other segments:
- Sports type;
- Exercise frequency;
- Experience;
- Physical condition;
- Health conditions;
- Diet and food choices.
3. Plan The Frequency
Consistency is the key to any digital marketing campaign, so plan how often and at what times you will send your fitness newsletters.
It’s a bonus if subscribers are told when signing up how often they will receive a newsletter and what content it will contain. For example, fitness podcast Fitt Insider sends its newsletter every Tuesday, GymBird twice a month, and Life Fitness only quarterly (four times a year).
To keep sending your newsletters at a consistent frequency, you could consider automation. WordPress newsletter plugins can automate newsletter sending and help you segment your audience alongside other features.
12 Content Ideas For The Best Fitness Newsletters
It is sometimes challenging to think of educating and engaging content, especially when you send a newsletter every week, but here are 12 impressive ideas:
- Motivation and well-being tips: Why not interview a specialist or known athlete who can talk about their own well-being tips and motivators for fitness success?
- Health and fitness news: Stay ahead of the curve with valuable industry news to keep subscribers loyal, not seeking information elsewhere.
- News from your fitness club or gym: Share exciting announcements, like new fitness classes and developments happening in your business or a change in opening hours.
- Tips and tricks to treat injuries: Share some tips with your audience about practices to help prevent injury and the benefits of doing a warm-up before the workout.
- Success stories: Keep your audience motivated by sharing great stories and before & after pictures from clients who have achieved excellent results in health and fitness.
- Promotions and special offers: Subscribers often expect something in return for handing out their email addresses. Use your newsletter to offer them exclusive discounts or deals.
- Introduce your staff: Nurture your email leads by showcasing your staff members. Share their favorite workouts or gym equipment, what they do to keep up with a healthy lifestyle, and how they impact your business.
- Home workout tips: Teach your subscribers how they can improve their home workout routines to get the best results. Talk about quick routines and stretches they can do during their lunch break, at the end of the day, or before work.
- Show ‘behind the scenes’: Whether it’s a sneak peek at some new gym equipment or a day in the life of a staff member, give subscribers an insider’s view. By showing your brand’s human side, you can connect with your audience even better.
- Diet and healthy eating advice: Share some nutrition advice so people can save your tips when planning their diet.
- Event announcements: If you’re trying to inform subscribers about an event, they’ll need lots of information about the event’s purpose, date, venue details, featured speakers, and so on. Make sure to sound clear and inviting.
- Your brand’s sustainable practices: Share information about what your business is doing to be more sustainable. This is essential in 2024, as 84% of customers say that poor environmental practices will alienate them from a brand or company.
9 Fitness Newsletters Examples
Fitness Newsletter Example – New Year, New You
This email newsletter entices subscribers to make their first order with Gainful in return for a discount.
Subject line: New year, new savings!
Why it works?
- It includes a discount code for 25% off first orders, boosting the likelihood of new customers;
- It includes a review from a previous customer, a great form of social proof;
- They have made their promotion conditions clear to potential customers.
Want to create professional emails in a blink of an eye? Sender’s drag-and-drop builder might be exactly what you need.
Gym Newsletter Example with Special Discount
This email newsletter gives subscribers access to a special discount on bikes from The Pros Closet.
Subject line: Your item won’t last long, get it now
Why it works?
- The discount code is included in the email body, making it easy to copy and paste;
- There is a clear ‘Shop Now’ CTA;
- The terms, ‘your first purchase of $100+’, are made clear to potential customers.
Health Newsletter Example with Tips for Diets
Subject line: Dietitian Q&A | Olive Oil Edition 💫
This email newsletter shows subscribers the health benefits of olive oil, on behalf of a dietician.
Why it works?
- A real-life picture of the dietician makes the email look more convincing and trustworthy;
- A sneak peek of the Q&As is available, enticing subscribers to click ‘Read More’;
- Clever choice of the CTA: ‘Get The Scoop’.
Crossfit Newsletter Example from Nike
This email newsletter invites subscribers to shop Nike’s cross-training essentials.
Subject line: Get the Gear. Cross Training Essentials.
Why it works?
- Clean design with visuals of the products in action;
- The newsletter is not just promotional, it also offers workout of the day;
- The content of the email perfectly matches the subject line.
Fitness Newsletter Tutorial – How to Do Exercises from Home
This email newsletter invites subscribers to join Withings’ Indoor activity challenge.
Subject line: Stuck at home? Join our Indoor Activity Challenge!
Why it works?
- It includes a hashtag so subscribers taking part in the challenge can create user-generated content (UGC);
- It explains how the challenge works without subscribers having to head to the website;
- There are clear ‘I’m In’ and ‘Join Us’ CTAs.
Daycare Newsletter Example
This email newsletter is trying to get parents to buy prebiotics for their children on a monthly subscription.
Subject line: Better Gut Health Begins Here 📍
Why it works?
- Discount code also works as a button, that leads straight to the product on the webshop;
- Emojis and fun copy make the email look child-friendly, even if it’s a parent reading it;
- There is a clear description of what the prebiotic does, leaving room for no confusion.
Exciting Announcements by Google
This email newsletter announces the release of Google’s first-of-its-kind kids’ smartwatch and invites subscribers to pre-order it.
Subject line: Introducing Fitbit Ace LTE
Why it works?
- The price is made clear, as well as the choice of a data plan being available;
- Bright colors and easy-to-read design captivate attention;
- Images of the product in action shows what to expect right away.
Upcoming Events by ROKA
This email newsletter promotes ROKA’s, a company that makes eyewear for athletes, upcoming event in Miami.
Subject line: ROKA is headed to Miami.
Why it works?
- It invites subscribers to shop for glasses ahead of the event, driving traffic to ROKA’s website;
- The dates are made clear to subscribers who are interested in attending;
- Email is personalized by location.
Weekly Newsletter by Peloton
Exercise equipment and media company Peloton sent an email newsletter that shows subscribers their upcoming training schedule.
Subject line: Weekly Schedule: Get After That Extra Hour
Why it works?
- Pictures of each class instructor make the email look more reliable;
- Clear dates and times of each class are shown without the need to enter the website;
- Ther email also includes an educational guide.
6 Winning Gym Newsletter Ideas
Featured Exercise or Workout
Try using visual how-to guides, video tutorials, or downloadable resources in your newsletter to highlight a particular exercise or workout plan. This is a great way to help people master a specific exercise or encourage them to use equipment that they might have shied away from in the past.
For example, including a home workout guide in your newsletter is an excellent choice if your goal is to increase resource downloads.
Client Success Stories or Testimonials
Client success stories are a great way to entertain and educate customers. The real-life examples can help them discover how your services can benefit them and their fitness goals.
For example, if you share the best results from clients who have lost weight using one of your plans, it will encourage those who want to lose weight to sign up for the program and take part. This is excellent if your goal is to increase sales.
Tips and Advice
Your newsletter should offer subscribers something valuable and beneficial. This could be nutrition tips, health advice, guidance on goal setting, advice on the best things and apparel, or a guide on how to stay active during the winter.
For example, if you are a sportswear brand, your post on the best running shoes could include internal links to shoes you sell, which is helpful if your goal is to increase product sales.
Product or Service Spotlight
You can use your newsletter to share exclusive product or service announcements with your subscribers before the general public, making them feel special and generating a buzz.
For example, if you have created a buzz about a new gym class, you may achieve your goal of encouraging people to attend your fitness classes by leveraging that FOMO effect. If your subscribers fear missing out on your newest products, services, or classes, they’ll be more likely to keep coming back.
Q&A or Ask the Trainer
Introducing subscribers to your employees, whether personal trainers or product developers, allows them to feel more involved with the business.
With an employee Q&A section in your newsletter, people can get to know the people who work behind the scenes through pictures, information about them, and answers about their favorite gym equipment, workout songs, protein shake flavor, and more.
Encourage people to send in their questions so your staff can address what really matters to your subscribers.
Q&A is an excellent way to encourage people to join your social media community and increase your following. It also helps enhance the relationship between your brand and your subscribers, therefore nurturing your leads.
Healthy Recipes or Meal Ideas
What you eat and drink significantly impacts training results and your health, so include nutrition tips, easy switches, and healthy recipes to help your subscribers make healthy meal choices.
By including healthy recipes and meal ideas in your newsletter, you are helping people get the most from their workouts or fitness plans. This is an excellent opportunity to showcase the expertise your staff has to offer.
If you sell and deliver ready-made healthy meals or low-calorie protein bars, your newsletter could include internal links to your products, helping to increase sales.
Key Takeaways
Now it’s your turn to create the best fitness newsletters, but before you do that, let’s recap some of the most important things we’ve covered:
- Carefully consider your email marketing strategy. This means working out your goals, target audience, and newsletter frequency (remember, consistency is the key).
- Write diverse content to keep sparking interest with each newsletter you release. You can include diet eating, health advice, upcoming events or product releases, industry news and updates, customer success stories, and showcases for your staff.
- Use compelling email subject lines. The most effective email subject lines evoke curiosity, include offers, and are personalized.
