Picking the right tool is tough. We get it! That’s why we do the testing for you and only recommend the best.
Want to know how we separate the winners from the rest? Keep reading!
How We Find and Test the Best Tools for You
We test tools based on several factors because we want to ensure they’re not just shiny objects but actual assets to your daily work. Here’s the rundown:
Category
First, the tools we choose must be precisely what you’re looking for. So, if you’re looking for the best platform to send transactional emails, we won’t recommend a tool specializing in designing popups. We keep things relevant to your needs.
Ease of Use
We look for tools that are easy to use. It simply isn’t going on our list if it’s too complicated.
Is it intuitive? Can you locate the “send button” without writing a strongly worded email to customer support? These are the questions we ask ourselves.
Performance
We look at the tools’ effectiveness and features they have to potentially help your cause. Can you personalize content and segment your target audience effectively? Do they offer analytics to track essential metrics? We dig deep to see what these tools can do.
Pricing and Value for Money
We believe good tools don’t have to break the bank. We consider whether the features offered justify the price tag and if there are suitable options for various budgets. After all, ROI is what matters the most in the end.
Customer Support
Unfortunately, the support aspect isn’t always the top priority, but it remains an essential aspect for us. When you’re up against a deadline, and your automated campaigns are held down by a technical glitch, reliable customer support can be a lifesaver. We consider the responsiveness and helpfulness of the support team to be part of our evaluation.
