Whether it is international days, national celebrations, or festivities, marketers need to pay extra attention and mark them in their calendars. These offer opportunities to boost sales, increase revenue, or showcase your brand by relating to a specific theme.
Memorial Day is no exception. It is a day honoring military personnel in the United States, celebrated on the last Monday of May (this year, May 27th). As this special day is near, many businesses need to start organizing their offers, promotions, or events to celebrate it with their customers.
Besides, it’s a bank holiday, so a long weekend gives consumers more time to shop and for brands to develop unique sales practices and strategies.
Let’s look at some of the best email examples in this blog. We’ll also share some ideas, strategies, and tips to make your Memorial Day email campaigns stand out from the crowd!
Why Memorial Day Email Matters?
Memorial Day is a special day to remember and honor those who have served the country. Most Americans spend this time with their families and are open to shopping, traveling, and spending during the Memorial Day weekend.
So, it’s a good time to reach out to your customers, honor them for being loyal, and show that you value the relationship. Here are some more reasons why you should plan a Memorial Day weekend:
- Shows you care. When you send a Memorial Day email, it reflects shared values of honor and respect, making customers feel good about supporting your business;
- Makes your brand stand out. While many companies send promotional holiday emails, a thoughtful Memorial Day email stands out. It shows your human face that values and honors those who have served;
- Connects with the community. If you add information about local Memorial Day events or community projects, it helps link your business with your local community;
- Increases customer interaction. Holidays mean more free time for your customers. A well-done Memorial Day email can get more people to open, read, and interact;
Memorial Day Email Examples
If you’ve been searching for the perfect Memorial Day newsletter designs, you’ve come to the right place. We’ve curated the best email examples to help you get a headstart. Feel free to take inspiration and launch your Memorial Day campaign in time.
Memorial Day Sales Email – Nexar
Announcing special deals around Memorial Day is a nice way to entice existing customers and newsletter subscribers to buy something for the weekend. Nexar uses the holiday to target its audience of road trip lovers.
The brand has smartly timed this sales announcement email at a time when everyone’s planning for summer travel. Its messaging is on point — the ‘Early Access’ headline, contextual coupon code, and unmissable CTA are a great way to inform about the benefits of the Memorial Day sale.
Key Takeaways
- Add a thematic yet relevant visual (like the car dashboard with the American flag);
- Have a strategic offer with a clearly visible discount code (and benefits);
- Use a hook or urgency (like early access) to prompt immediate action.
Coupon Sharing Email – Pottery Barn
Pottery Barn is known to share coupons and discount codes via email from time to time. Here’s how it announces its Memorial Day discounts via an email:
Pottery Barn has used a compelling visual in this email. The use of the color blue with white text gives a Memorial Day vibe yet makes the text pop out.
Using a dog on a furniture piece makes the brand appear more ‘human’ and relatable. The email copy is scroll-stopping, too, with the promise of extra discounts on larger purchases.
Key Takeaways
- Use a tiered discount structure to encourage higher spending;
- Showcase urgency by adding a deadline to the discount;
- Add relevant category links to make navigation easier for subscribers.
Craft captivating emails effortlessly with Sender’s intuitive email builder and responsive templates!
Heartwarming Message from Company – Munchkin
Holidays are the perfect time to reach out to subscribers with a personal note wishing them to enjoy the celebrations. Here’s how Munchkin uses the moment to send a simple yet creative note to its customers:
The email uses a simple visual element—a heart—to create the American Flag and convey gratitude to the fallen heroes. The heart is also part of their logo, and using it visually is a clever way to keep the brand fresh in the reader’s mind.
Its minimalist approach is heartfelt and symbolic, and it might instantly forge an emotional connection with customers who feel the same way. However, adding a personalized note from the founder would’ve made it more compelling.
Key Takeaways
- Use patriotic symbols and icons in your Memorial Day emails;
- Don’t forget to acknowledge the heroes in your Memorial Day messaging;
- Keep the layout clean and minimal if you’re wishing or paying a tribute.
Reminder Email – Vessel
If you launch an exclusive deal or product, sending a thematic reminder email during Memorial Day celebrations is a good idea. Here’s how Vessel has used the day to remind users about something that no one should ignore:
The email’s subject line, “24hrs Left for A La Carte This Memorial Day,” is the perfect reminder that induces action. The email copy also serves as a great reminder to take advantage of the limited-time offer.
The use of a thematic offer and words like ‘gift of health’ is not just a thoughtful gesture but an appropriate way to honor loved ones on Memorial Day.
Key Takeaways
- Add elements that invoke urgency to drive faster action;
- Think of a thematic and targeted offer during holidays like Memorial Day;
- Use multiple CTAs throughout the email to encourage action.
Free Shipping Offer – Tuft & Needle
Many brands introduce free shipping offers during the holidays to attract subscribers into buying the things they’ve been planning for a long time now. Here’s how Tuft & Needle uses Memorial Day theme to share about their sale:
The email combines the idea of celebrating Memorial Day by honoring veterans with a special discount and free shipping. It focuses on comfort and relaxation and encourages readers to check out the offer.
However, they could’ve extended the essence of Memorial Day further into the copy by linking the idea of relaxation with the holiday weekend.
Key Takeaways
- Use engaging copy and a complementing visual;
- Honor the spirit of the holiday by offering extra discounts;
- Use a clear and visually distinct call-to-action in your email.
Limited-Time Memorial Day Specials – Liquid Death
You can also launch a limited-period discount on Memorial Day and announce it as Liquid Death did in the following email:
This email campaign is a part of Memorial Day promotions by the brand to highlight their special offer for Amazon Prime users.
The headline ‘Get 2 for the Price of 2’ is a playful twist on standard sales promotion campaigns, which might appear like a ‘nonsense’ deal at first glance. But it does the trick of grabbing the attention.
The actual deal is revealed after someone clicks on the CTA button. The copy is on point, along with the minimalist graphic. The casual tone, with the mention of ‘regret’ and urgent words, will make many want to check out the deal.
Key Takeaways
- Use humor in your email subject line, banner, or copy to grab attention;
- Add an element of urgency or exclusivity to emphasize limited-time discounts;
- Try invoking nostalgia through old-school elements, like cut-out coupon in this email;
- Mention an ‘extra incentive’ to sweeten the deal.
Happy Memorial Day Greetings – Dancing Deer Baking Co.
Using the patriotic theme to announce a special offer is a good idea for a Memorial Day campaign. Here’s how Dancing Deer Baking Co. did it in one of their Memorial Day emails:
The email uses an American Flag as the background to emphasize the patriotic theme. The Memorial Day discounts are clearly mentioned in the header to instantly grab the reader’s attention.
The offer is clear and enticing, followed by tempting product photos for cookie lovers. Adding a section for gluten-free products shows how well the brand knows its audience (and didn’t forget to include the special segment).
Key Takeaways
- Use patriotic imagery in your Memorial Day emails;
- Add an attractive offer upfront in your emails;
- Highlight the product with tempting visuals or product photos.
Memorial Day Email to Employees – Vineyard Vines
Sending a personal note from the founder’s desk to your team members is a great idea to honor and show gratitude. Here’s an email that Vineyard Vines sends on Memorial Day to their employees:
The email is dipped in patriotic colors and reflects the ethos of Memorial Day and the brand. The content aligns with the spirit of remembrance and respect, making it relevant.
Additionally, encouraging employees to do ‘something nice’ enhances the brand’s human appeal. Adding a personal photo of the founders is the cherry on top of this corporate email.
Key Takeaways
- Use a patriotic theme or visuals to reflect the Memorial Day vibes;
- Write an emotional message that instills a sense of pride and community;
- Give something actionable or thoughtful for employees to ponder over in the email.
Memorial Day Weekend Email – Boon Market
Sending an email that reflects the holiday and celebratory spirit during Memorial Day weekend is a good idea. Here’s an email Boon Market sent to its subscribers that’s totally on point with the weekend vibes:
The email’s headline puts the reader at the center of Memorial Day weekend’s travel and adventure vibes.
It further encourages them to plan for the trip and shares relevant accessories and products through product blocks. The CTA takes readers directly to the dedicated Memorial Day collection on the website.
Key Takeaways
- Use a relevant and engaging headline that directly addresses the reader;
- Add contextual products to the email newsletter;
- Create a vibrant design that matches the holiday tone and your brand guidelines.
Memorial Day Email to Clients – Pure Daily Care
Sending an awareness or promotional email on Memorial Day can be a great way to get on top of the minds of your subscribers. You can share some use cases, wish them, or offer special deals, like Pure Daily Care did in the following email:
The email starts with a holiday-themed visual featuring an American flag, which ties the message to Memorial Day.
This contextualizes the promotion email in the minds of readers. Further, it has used a smart ‘Buy More, Save More’ approach, which encourages larger purchases.
Key Takeaways
- Use a clean and contextual layout for holiday promotion emails;
- Add tiered discount codes and offer clarity on limits;
- Use product blocks in your email and add contextual discount codes.
Memorial Day Email Templates (Copy-Paste)
Besides all the promotions, wishes, and greetings, you should also inform your customers if you are out of the office or closed during this holiday. Here are some email templates you can use if you’re closed during Memorial Day.
1. Memorial Day Out of the Office Email
Happy Memorial Day, and thanks for your email!
I’m taking a few days off to spend time with my family and friends, so I won’t answer emails as quickly as usual. You can expect to hear back from me by (insert date).
Hope you have a great bank holiday weekend!
Thanks,
(Full Name/Email Signature)
2. Memorial Day Auto-Reply Email
Thank you for your email. Your message is important to us, and we will respond soon.
We take this opportunity to send our greetings on this special day and honor those who lost their lives serving our country.
Happy Memorial Day!
Best regards,
(Email Signature)
3. Memorial Day Closed Email
Our office will be closed on Monday, May 31st, in observance of Memorial Day. We will reopen on Tuesday, June 1st, at 8:00 a.m.
We sincerely thank those brave men and women who have served our country and paid the ultimate sacrifice.
Best regards,
(Email Signature)
Memorial Day Email Marketing Ideas
You might think Memorial Day is unsuitable for all brands, but you might be wrong. There is a theme for everyone: emphasize American patriotism, send a reminder about time with friends and family, celebrate a long weekend away from home, or get excited about summertime!
If you haven’t done it yet, it’s time to take advantage of this holiday and get your marketing emails on board.
To help you out, here are some strategic tips for your Memorial Day campaigns:
1. Relatable Subject Line
First impressions count, so don’t forget to create an attractive subject line, especially with all those promotional emails sent. The trick here is to use intuitive Memorial Day subject lines. Here are a few examples:
- Flash Sale: What are you waiting for?
- Red, White, & NEW! Grab Your Favs
- Did you honor fallen heroes?
2. Market Segmentation
Segmentation is also important when approaching your clients. If done right, it might really boost your sales! When it comes to Memorial Day email, there are few segments you need to consider:
- Location segmentation: The summer season is very different when it comes to various states in the US (LA summers vary from Maine summers), so make sure your email is appropriate to recipients from anywhere, or create a few to target different groups. You might also want to take off customers from other countries from this campaign as it is not relevant.
- First-time buyer focus: The bigger the discount, the bigger the motivation to purchase! If some of your email recipients haven’t bought from you yet, attract them with bigger offers and discounts to give a little encouragement.
- Loyal customers: Don’t forget to treat your VIP customers who usually purchase from you. Give them something in return – a gift or free shipping might be an option. This way the relationship can be happily maintained between the brand and the consumer.
If segmentation isn’t your strongest side, learn more about it here:
What is Behavioral Segmentation: Definition, Types & Examples
3. Summer Focus
When you think of summer, vacation is the keyword there! You might want to mention a long weekend or a start of summer and make your Memorial Day email campaign shine bright with a summer collection or a special offer.
Besides, summertime seems to be the spending time too, since 55% of people agree they spend the most money during the summer. Grab your best marketing strategies, and go get those purchases!
Don’t hold up — start getting ready for your summer email campaigns by taking a look at these 10+ summer newsletter ideas.
4. Patriotism Enhancement
If you do not have any products or services related to summer, you might choose a patriotic way when approaching your customers. You can either go the extra mile and dedicate the entire Memorial Day email to this theme, or you can include some symbols to match with this day: flags, states map, eagles, White House, etc.
You can also have red, white, and blue colors – whether they are in the text or the products you are offering.
You don’t need to be a designer to create stunning email newsletters. Just choose one of Sender’s responsive templates!
5. Emphasize Family and Friends Time
It’s a long weekend, so families and friends can get together to celebrate Memorial Day and honor the lost ones. Your Memorial day email can focus on party preparation, togetherness, or memories people can make during this weekend.
Food is also a trigger here as many people tend to meet for lunch or dinner during this time, so if your business is in the food and beverage sector, focusing on friends and family gatherings might be a sweet spot.
6. Involve SMS Blasts
SMS blasts can be an excellent tool for engaging your audience quickly and directly during the Memorial Day weekend. Even when you’re sending an email campaign, a quick follow-up or reminder via SMS will go a long way toward making your brand stand out and memorable.
Plan to send SMS blasts during this time to engage with your subscribers and past customers. Remember the following if you want to include SMS as a part of your Memorial Day campaign:
- Keep it short. SMS messages need to be concise. So, get straight to the point with your offer. For example, “30% off this Memorial Day! Come visit us or shop online. The sale ends Monday”
- Timing is key. Send your SMS when people are most likely to read it. Avoid sending messages too early in the morning or late at night;
- Include a clear CTA. Tell your customers exactly what you want them to do. Use phrases like “Show this text for 10% off in-store” or “Tap here to shop now” with a link to your website;
- Make it exclusive. Offer an exclusive deal to make your customers feel special. You can add a personalized coupon code to sound exclusive, like “Exclusive offer for you! Use code [20FORJOHN] for 20% off this weekend.”
- Follow up. Consider sending a reminder, but be mindful of frequency—you don’t want to look spammy. Plan a follow-up message if your sale lasts through the weekend, reminding them of the sale ending soon.
7. Offers, Discounts, and Deals
Discounts related to special days are very effective, and many people take advantage of sales and promotions during those times. There are a few deals you might want to offer to your customers:
- Shipping: Free shipping is one of the largest sales drivers as this offer motivates customers to purchase.
- Gifts: Free gifts with purchases help to add value to the product, satisfy the customers, and get rid of unwanted inventory if needed.
- Percentage-based offers: This is the most common way to give your customers discounts. The percentages vary between the brands, so it is wise to select an appropriate one to increase purchase motivation.
- Threshold offers: This is a type of discount where it is only provided if the customer reaches a certain cart amount (buy for $30 and get 10% off). The offer helps to encourage people to spend extra just to unlock the promotion.
25 Memorial Day Email Subject Lines
- Slide into summer with our MEGA Memorial Day event!
- Stock up This Memorial Day | 20% Off!
- Memorial Day special: Buy 2 get 1 FREE!
- Save 40% at our Memorial Day sale with coupon code MEMDAY22
- Save a fortune with our Memorial Day sale!
- Happy Memorial Day! | Mega Savings for You Today!
- Save 50% on this Memorial Day special offer!
- Save 30% with our HUGE Memorial Day sale!
- 50% Off | Memorial Day DOORBUSTER Event!
- Additional 45% off clearance in our Memorial Day sale!
- Flash Memorial Day sale: EXTRA SAVINGS!
- LAST CALL for Memorial Day Deals!
- Save online and in-store this Memorial Day!
- Five days only! MASSIVE Memorial Day event!
- Memorial Day Flash Sale Begins Now!
- Memorial Day Sale: Extra 20% off + Free Shipping!
- Enjoy free shipping on all orders as you celebrate Memorial Day
- Don’t Forget! Up To 50% off During Our Memorial Day Sale
- Ends Tonight: 30-50% off EVERYTHING!
- Free Shipping On Memorial Day!
- FREE SHIPPING…all Memorial Weekend!!
- Memorial Day Exclusive! Free Shipping On All Orders
- Huge Memorial Day Savings on Select Items! FREE Shipping on Orders $50+
- Memorial Day Sale! Up to 65% off select items
- Final Hours on the MEGA Memorial Day Sale!
Don’t stop here! Discover more insights by exploring our recommended reads below:
- What is Promotional Marketing? Definition, Examples, Ideas
- 40+ Greetings Email Subject Lines
- 9 Happy 4th of July Email Templates & Ideas
