Moms should be celebrated every day. But as Mother’s Day approaches, daughters and sons are willing to shower their mother figures with extra love.
This year, a whopping 84% of U.S. consumers are gearing up to celebrate this special occasion, planning to spend an average of $274.02 per person, totaling a staggering $35.7 billion on gifts, greeting cards, flowers, and special outings.
If anything, it’s the perfect opportunity for businesses to boost their seasonal sales through captivating Mother’s Day campaigns. But what do winning mom-appreciation ad campaigns look like? You’ll find plenty of examples in this blog post.
But first – when should you launch your Mother’s Day marketing campaigns?
When Should You Start Mother’s Day Advertising?
56% of shoppers plan to buy Mother’s Day gifts at least two weeks in advance, so consider starting Mother’s Day advertising two to three weeks prior.
If your brand is in popular Mother’s Day spending categories (floral, jewelry, beauty, chocolate, spa, and restaurant sectors), you may want to launch your Mother’s Day campaigns up to four to six weeks in advance to lure in as much of the intended audience as possible.
9 Mother’s Day Creative Ads
Do you need inspiration for your campaign? Our collected, versatile Mother’s Day marketing ideas show not only how to engage existing customers but also how to raise brand awareness.
When you look at them, notice how global brands ingeniously mixed their marketing tactics and strategies with the holiday trends to create something that the target audience can’t help but love:
Funny Ad by Samsung
Samsung’s ‘Text from Mom’ advertisement went viral on social media platforms a few years ago, and for a good reason—it’s hilarious. Though it slightly mocks all the moms for not fully understanding how messaging works, it closely mirrors reality and is, at some points, too relatable (who of us hasn’t gotten an emoji that didn’t quite mean what the mom thought?).
While the campaign doesn’t promote the brand’s products directly, it does hint that Samsung’s phones, besides all the great features, have another one – it’s perfect for texting and calling your mom. No wonder it’s considered one of the best Mother’s Day ads of all time.
What we loved:
- Humorous approach effectively engages the viewers;
- The ad is highly memorable given what a relatable situation it depicts;
- It doesn’t promote the brand products harshly but showcases them in a natural, laid-back setting.
Happy Mother’s Day by Rooted
Rooted decided to go unconventional this Mother’s Day and offered to swap flowers for plants. As the brand have put it, why not gift something that blossoms like your life did thanks to mom?
The email is filled with sweet plant-related puns and fun GIFs. However, it’s not what makes this email so compelling. It’s the heart-felt message, the warm sentiment expressed in the body text and header image.
What we loved:
- The email message reflects both the brand and the sentiments of the occasion;
- Puns and GIFs boost engagement to unseen heights;
- There are several plant gift ideas so the recipient can quickly choose the one that will fit their mom best.
Who said creating captivating holiday emails must be hard? Sender makes it a breeze with intuitive drag-and-drop builder and professionally-designed templates. Plus, it’s totally free!
Make sure to check out these 12 Mother’s Day email examples to drive revenue for your business on this holiday.
Mother’s Day Gift Basket by KFC
As much as we love our moms, deciding what to give them on Mother’s Day is never easy. Especially when they answer our questions with “I’ve already got you”. Knowing this, KFC simplified the quest by creating a gift no mom could refuse (not because it’s excellent, but because it comes from their child)—gift baskets with fried chicken.
Even better? Customers could receive the exclusive ‘Buckquet,’ a one-of-a-kind free gift with KFC branding with their order. It’s no wonder this offer led to one of the brand’s most successful sales days of the year.
What we loved:
- The brand went beyond standard gift guides – it has new gift ideas each year, ensuring that its audience stays engaged;
- The gift is very on-brand, further strengthening its’ positioning;
- Such unique ideas motivate social sharing, meaning the brand has plenty of user-generated content afterward.
Mother’s Day Advertising Example by Dove
Dove has been known for celebrating real women through the campaign for “Real Beauty” for 60 years now. So, it’s natural that they tapped into the same sentiment on Mother’s Day.
They went with the message, “There are no perfect moms, only real ones,” showing sceneries from real life with a hashtag #BeautifullyRealMoms. The campaign aimed to break the perfect motherhood stereotype and encourage mothers to embrace their imperfections and love themselves.
What made this campaign especially impactful is that the brand spread the message across different channels, celebrating the beauty of real moms in images, videos, and stories.
What we loved:
- Dove used the power of storytelling;
- It pictured its audience in a natural and authentic light, making the ad more relatable;
- The multichannel approach ensured high reach across channels.
Celebrate Mother’s Day by Allset
There’s one thing your customers will always appreciate getting from you – ideas on how to make their mom’s day even more special. That’s why Allset crafted an email inspiring ways to pamper mothers.
Understanding that Mother’s Day preparation is as stressful as it is for some, the brand suggested simple, quick ideas anyone can benefit from on the spot. Plus, it added a $2 coupon to make it even easier. When you give an incentive after an incentive, the consumer has nothing to do but to take it.
What we loved:
- Allset provided its’ subscribers with valuable and relevant content;
- The brand combined ideas with means to turn them into reality;
- The design is bright and fun, making the newsletter look festive.
Quick and high-quality newsletter? It’s possible! Choose a template, add your copy and you have it!
Mother’s Day Fundraising by Women in Super
Every year, Women in Super brings together a heartwarming Mother’s Day fundraising campaign, encouraging everyone to get creative in supporting breast and ovarian cancer causes. Whether dreaming up your own fundraising adventure or tagging along for a group run or walk, there’s a place for anyone to make a difference.
With each passing year, more and more folks join in on the Mother’s Day Classic event, proving just how special and impactful this occasion truly is. Not to mention, its distinctive stylistics make it recognizable across different channels.
What we loved:
- The campaign is highly inclusive, making sure that anyone is welcome;
- The goals and workings of the campaign are nicely explained and look easy;
- The campaign’s design is distinct and recognizable.
Interactive Mother’s Day Ad by IKEA
The Swedish icon embraced a classic catalog-style presentation for Mother’s Day on its website but with an interactive twist: hovering over images reveals product details and prices.
The theme complimented this: “There are more ways to say ‘I love you, mum,'” featuring curated product combinations. For instance, “Take her breakfast in bed” showcases utensils and bed accessories, while “Give her some me time” offers relaxing armchairs, candles, and blankets. “Help her travel back in time” includes photo frames and shelving.
IKEA consistently impresses with its simple yet ingeniously engaging approaches.
What we loved:
- IKEA found a unique format of advertising;
- The campaign’s slogans are simple yet meaningful;
- The products are grouped into different categories, making the selection easier.
Social Media Campaign by Allswell
The mattress company launched the social media campaign #BanTheBrunch, rallying moms to opt for relaxation over the traditional hustle of Mother’s Day brunches. The campaign encourages mothers to prioritize self-care and their own preferences on this special day through engaging social media posts.
Despite the unconventional nature of gifting mattresses on Mother’s Day, Allswell aimed not to promote mattress purchases. Instead, they sought to create a dialogue around maternal self-care and preferences.
By participating in the campaign and sharing their ideal Mother’s Day plans, mothers were entered into a competition to win either a luxurious Allswell mattress or a $500 gift card.
What we loved:
- The brand put a unique spin on the occasion with a controversial hashtag;
- The campaign drew attention to an issue people rarely think about – moms wanting to stay in rather than go to brunch;
- The campaign motivates the consumers to participate actively.
Exclusive Jewelry Collection by Swarovski
The jewelry giant’s “Love, Mom” campaign celebrated the diversity and inclusivity, the wisdom and guidance of moms around the globe. It featured Swarovski’s favorite muses and their mothers.
Complementing the campaign, Swarovski has curated an exciting range of jewelry from its collections. This diverse selection invites mothers everywhere to accessorize and showcase their unique and multi-faceted selves, echoing Swarovski’s belief that “there’s no one-size-fits-all for motherhood”.
What we loved:
- The brand created not only a Mother’s Day campaign but a whole new collection;
- It lifted the curtain by showcasing the mothers of the brand’s models;
- The campaign had a short yet meaningful slogan that fit the entire concept.
Conclusion
In wrapping up, as businesses dive into the world of Mother’s Day marketing, it’s evident that the celebration isn’t just about gifts—it’s about honoring the unique qualities and roles of mothers everywhere.
While these campaigns provide great inspiration, there’s room for businesses to infuse warmth and authenticity into their messaging. By showcasing products and services that resonate with the diverse experiences of motherhood and promote self-care and well-being, companies can boost sales and forge deeper connections with their customers.
Looking for more unique ways to promote your business on Mother’s Day? Check out these articles:
- 25+ Mother’s Day Messages from Business (Wishes & Quotes)
- Online Advertising: Examples & Advertisement Statistics
Author bio
Vesta Oldenburg is a content writer specializing in email marketing strategies. In her daily work, creativity intertwines with a strategic mindset to create content that captivates its readers.
