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Product update: November, 2024

Nov 26, 2024 - By Camilla Mackeviciute & Vesta Oldenburg

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Contents

At Sender, we’re constantly refining our product to help you achieve even better results. 

This month’s updates are packed with features designed to streamline your workflow and boost engagement. Let’s dive in!

Updated Delay Function in Automated Workflows

Take control of your automated email campaigns with improved timing options. Now you can:

  • Schedule emails for specific dates. Ensure your key announcements, like webinar reminders or promotional campaigns, reach your subscribers exactly when needed, regardless of when they subscribed.
  • Optimize send times by the hour. Know your audience’s peak activity? Set your emails to send during those hours to boost open rates and engagement.
  • Fine-tune delivery by day of the week. Avoid sending emails on days when engagement is typically low. For example, you can target your audience exclusively on weekdays for the best results.
  • Personalize delays with custom fields. Go beyond fixed delays. Tailor the timing of your automated messages based on individual subscriber data in custom fields.

Favorite Segments/Groups

Stop wasting time searching through countless segments. Now, you can mark your most valuable segments as favorites for quick access. It’s that simple:

saved_segments_feature

Dynamic Segmentation

Keep your segments fresh and relevant with the new dynamic segmentation feature. 

We automatically refresh segments every 24 hours, identifying key customer behaviors like inactivity. For example, you can easily target subscribers who haven’t opened any campaigns in the last 30 days with a re-engagement campaign.

dynamic_email_list_segmentation

Learn more about our dynamic segmentation features.

Black Friday & Cyber Monday Email and Popup Templates

Get ahead of the holiday rush! We’ve created email and popup templates designed for Black Friday and Cyber Monday promotions to help you capitalize on the season. 

Modern and responsive design

As always, the templates are fully customizable and responsive to shine through seasonal inbox noise on any screen.

black_friday_email_template
black_friday_email_template
cyber_monday_email_template

We’re confident that these updates will help you create standout email marketing campaigns. Stay tuned for more exciting updates coming soon!

About author
Camilla is the content wizard who weaves creativity and strategy into every piece she works on. Her expertise lies in crafting impactful content that drives results.

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