11 Best Shopify Apps in 2024 (Free & Paid)

With over 2.6 million U.S based stores, Shopify controls over 10% of the global ecommerce platform market.

Even more insightful is that the top 10% of successful Shopify app stores have an average conversion rate of 4.7%, with the highest conversion rate seen on Shopify being 8%.

Shopify apps, both free and paid, can give your ecommerce store a definitive edge over the competition when it comes to growing your list, nurturing prospects, and bagging more sales.

Whether you’re a beginner or a seasoned ecommerce veteran, this guide will deliver you the top Shopify apps to increase sales and profits for your online shopping business.

Importance of Choosing the Right Shopify Apps

Using the right set of Shopify apps:

• Promotes the visibility and reach of your Shopify app store in cost-effective ways;
• Improves conversion rates, sales, and revenue;
• Enhances customer experience and their engagement with your brand and its online assets;
• Boosts customer retention through relevant and personalized journeys;
• Fosters relationship building and brand loyalty;
• Streamlines online store tasks, such as inventory management, order fulfillment, customer support, and more;
• Increases Customer LifeTime Value (CLTV), profitability, and Return over Investment (ROI).

Shopify apps deliver undeniable benefits in terms of data-driven decision-making through inputs and analytics, plus automation features to help make the most of these insights.

Without further ado, let’s take a quick look at the Shopify apps we promised to introduce you to:

11 Must-Have Shopify Apps of 2024 — A Quick Glance

Time to take a look at each of them in detail. 

The 11 Best Shopify Apps of 2024

Here is the promised list of apps for your Shopify store (including the best free Shopify apps, too) that can help improve customer experiences, increase revenue and profit, and drive business growth.

1. Sender — Email & SMS Marketing Automation for Shopify Stores

Sender is an all-in-one, high-performance, email & SMS automation Shopify app for ecommerce stores that seek affordable solutions for their marketing needs.

• Email & SMS Automation 
• Smart Segmentation
• High Inbox Deliverability

Sender is a free Shopify app that you can download as a plugin and install in no time from your Shopify admin dashboard. 

Its rich library of email templates and simple drag-and-drop email builder make it easy for you to craft beautiful and high-converting email newsletters. Once you create one, effortlessly send the campaign or create triggered sequences with automation builder.

Design and deploy email signup forms and exit-intent popups quickly and easily to convert visitors into valuable leads and nurture them through personalized journeys with smart customer segmentation.

On top of that, with Sender, you can leverage omnichannel marketing since it offers SMS campaigns and automation, too. 

Sender’s Key Features

• Email & SMS automation;
• Smart segmentation & personalization;
• High-converting popups & forms;
• Drag-and-drop email builder & premade templates;
• 24/7 LIVE customer support (even for the free tier).

Sender Pros & Cons

Sender’s Plans & Pricing

If you’re looking to execute low-cost, high-impact marketing campaigns, Sender is a must-have Shopify app to always keep in your marketing arsenal.

Also read: How to Create Shopify Email Templates: Types, Examples & Tool

2. Printful — Print-on-Demand Shopify App

Printful is a print-on-demand app that lets you personalize and sell men’s and women’s apparel, footwear, bags, tech accessories, and more using a dropshipping model without having to manage any inventory or shipping.

• Fully Managed Dropshipping
• 330+ Personalized Products
• Custom Branding & Packaging

Printful offers a straightforward, fully managed, on-demand brand printing and shipping service where you can sell products through your online Shopify store without having to worry about product fulfillment and logistics.

When a customer places an order on your Shopify store integrated with the Printful application, order details are automatically captured and sent over to Printful, which then takes care of readying and delivering the personalized product order directly to the customer. 

White label and sell over 330+ products, including men’s wear, women’s clothing, kids’ wear, travel bags, mobile accessories, hats, sports accessories, and home living decor items, the hassle-free way.

Printful’s Key Features

• Wide range of customizable products;
• Automated order fulfillment and shipping;
• Custom branding options and tools;
• No inventory management needed;
• No order minimums.

Printful Pros & Cons

Printful Pricing

Printful’s product pricing depends on the major factors below:

• Product being personalized;
• Quantity being ordered;
• Region or country the product needs to be shipped to.

Quite understandably, the pricing varies hugely.

On the product pricing side, they offer monthly and volume discount deals on one side to increase sales and generous sponsorships, referrals, and affiliate programs to support your business.

If you dream of offering a print-on-demand service as part of your ecommerce store services, Printful is the marketing app you need to consider trying out seriously.

3. B2B/Wholesale Solution

B2B/Wholesale Solution is a Shopify app that aims to make the lives of wholesale businesses easier by providing seamless and streamlined shopping experiences for their B2B clientele.

• All-in-one Wholesale Management Solution
• Custom Pricing
• Auto-tagging Customers & Orders

Use custom pricing to personalize pricing based on the buying habits or relationships that you have with each customer. If you set up a quantity or amount break, the price per item will decrease inversely as the quantity purchased increases. You can even add extra fees to cover specific services, including rush orders, special packaging, or even long-distance shipping.

B2B/Wholesale Solution also provides you with premade templates to register bulk dealers and businesses. Auto-tagging enables you to automatically assign tags to customers or orders based on pre-defined criteria that then allow you to apply correct pricing and rules to their orders.

You also have the option to set up special discount codes, buy one get one type offers, and more to improve engagement and boost sales.

B2B/Wholesale Solution Key Features

• Custom Pricing, Amount & Quantity Breaks;
• Wholesale Registration Form;
• Auto-tag Customers & Orders;
• Automate VAT & Tax Exemption;
• Discount Codes, BOGO Offers.

B2B/Wholesale Solution Pros & Cons

B2B/Wholesale Solution Pricing

Some of the most-wanted features, such as Custom Pricing, Discount Code & more, are only available in their $50/mo and up plans.

If you primarily deal with B2B sales and wholesale deals, B2B/Wholesale Solution is the one app you must give a shot.

4. Shopjar — Affiliate Program App

Shopjar is an easy-to-use Shopify app that helps ecommerce stores set up referral and affiliate marketing programs, manage influencers and product promoters, and more from a single dashboard.

• Referral & Affiliate Programs
• Influencer Management
• Multi-tiered Rewards

Shopjar helps you increase customer acquisition by designing referral and affiliate marketing programs on the one hand and managing influencer endorsements and product ambassadors on the other.

The referral and affiliate program can be uniquely structured in that they incentivize both the referrer and the referees for each successful referral, ensuring high customer engagement and better new customer conversion rates.

Shopjar’s integrated affiliate portal not only helps you monitor the performance of your affiliate partners, but it also provides a ready-made referral landing page that these partners can use to promote your business and its products.

Tracking and commission payments are automated to simplify affiliate management, and detailed reporting ensures complete transparency for your affiliates.

Shopjar’s Key Features

• Ready-made referral landing pages for effortless referrals;
• Automated commission tracking and payout system;
• Customized landing pages, popups, and affiliate signup forms;
• Comprehensive insights via a user-friendly dashboard;
• Seamless email integration for automated correspondence.

Shopjar’s Pros & Cons

Shopjar’s Pricing

As it grows, your ecommerce store will likely run an affiliate program at some point, and when it does, Shopjar could come in real handy.

5. Retainful — Email Automation App

Retainful is the premier abandoned cart recovery solution for Shopify stores, designed to reclaim lost sales through email marketing automation. This powerful tool assists store owners in sending abandoned cart recovery emails, order follow-up emails, and more.

• Pre-built Automation Templates
• Custom Journey Builder
• Dynamic Coupon Codes

With an array of pre-built templates, Retainful enables swift campaign launches, including cart recovery, welcome emails, and others, to drive sales growth. Personalized campaigns enhance customer engagement, leading to increased revenue.

Leverage Retainful’s referral feature to transform existing customers into brand ambassadors, promoting word-of-mouth sales and acquiring new clients by offering enticing rewards. Both referrers and referees can earn benefits such as free shipping, percentage discounts, or fixed discounts.

The advanced dashboard in Retainful offers insightful analytics, allowing you to monitor the success of your ecommerce email marketing and referral campaigns with ease. Upgrade your business strategy with the professionalism and simplicity that Retainful provides.

Retainful’s Key Features

• Drag-and-drop email blocks for visually appealing designs;
• Unlimited abandoned cart recovery emails;
• Personalize emails with shortcodes;
• Automated stop on recovery email sending upon cart recovery;
• Custom automation journey builder.
  

Retainful’s Pros & Cons

Retainful’s Pricing

If email marketing and its automation are at the center of your overall marketing strategy, look no further than Retainful and its powerful capabilities. 

6. CJDropshipping — Dropshipping Service for Ecommerce Business

CJDropshipping is a fulfillment and supply chain service that provides comprehensive services such as dropshipping, wholesale, and preorder inventory for sellers across a variety of platforms, including Shopify, eBay, WooCommerce, Etsy, and more.

• DIY Bundle Products Option
• Automatic Shipping Method Optimization
• Native Google Chrome Extension

CJDropshipping provides fulfillment for a variety of white-labeled products to Shopify ecommerce stores and supports them via inventory management, order management (including wholesale), warehousing, and even shipping.

Various categories, including computer & office supplies, shoes, bags, jewelry, women’s clothing, home improvement, and more, are covered for the entire life cycle from sourcing to end customer shipment.

CJDropshipping’s automatic listing feature enables sellers to automatically list its products on their respective online stores quickly and easily. 

Sellers can also import product reviews to display UGC (user-generated content) and much-needed social proof to prospective customers.

CJDropshipping uses the power of big data analytics to analyze historical data and provide sellers with recommendations for trending products. This can significantly impact inventory levels, meeting consumer demand and avoiding wastage simultaneously.

CJdropshipping’s Key Features

• DIY Bundle products option;
• Easy product reviews import;
• End-to-end accountability from sourcing to end customer delivery;
• Automatic shipping method optimization;
• No minimum order.

CJdropshipping’s Pros & Cons

CJdropshipping’s Pricing

CJDropshipping’s Shopify app is free to install, but your fee will likely include a combination of product fees, warehousing fees, shipping & logistics fees, and more.

Variable to pricing include:

• Item being dropshipped;
• Quantity;
• Destination it is being sent to.

Dropshipping is definitely not dead when done right. And if you see the value in offering it from your ecommerce storefront, CJDropshipping should be your first stop.

7. ShipStation — Shipping Automation for Shopify Stores

ShipStation is a shipping app and platform that helps Shopify store owners efficiently sync, manage, and ship their orders.

• Robust Order Management
• Discounted Shipping with Top Carriers
• Branded Tracking Page

ShipStation helps Shopify merchants handle everything from importing orders to managing shipping, printing discounted postage, and updating tracking information, efficiently and effectively. 

It claims businesses can save up to 84% with cost-optimized shipping discounts from top carriers like UPS, USPS, and DHL Express.

In just a few clicks, connect your Shopify store with ShipStation, automating shipping workflows and syncing tracking information while getting your branded products out to customers with the best shipping services at the lowest prices you are likely ever to get.

ShipStation’s order management system is powerful in that it allows you to combine orders when there are multiple shipments for the same shipping address and split orders with items from different locations.

Branding services include placing your logo directly on shipping labels putting a personal touch to all deliveries, having your very own branded tracking page for customers to track their orders, branded packaging slips, and more.

ShipStation’s Key Features

• Powerful order management system;
• Discounted shipping options with top carriers;
• Branded order tracking page & returns portal;
• Sync with 100+ marketplaces;
• Branded SMS notifications.

ShipStation’s Pros & Cons

ShipStation’s Pricing

Higher paid plans include more number of shipments, increased users, and LIVE chat support options.

The cost of shipping and the inefficiency of operating it without a plan can quickly drain your business’s resources. Consider ShipStation when you know you need a system to help you out.

8. SearchPie — SEO Shopify App for Ecommerce Stores

SearchPie is a powerful Search Engine Optimization (SEO) app for Shopify stores that help improve them get more organic traffic by improving their site speed and Google visibility, even if you’ve got no coding skills. 

• On-Page SEO
• Technical SEO
• Page Speed Booster Service

SearchPie promises to improve the Google rankings of your ecommerce store by analyzing and optimizing both on-page and technical aspects of SEO while also providing advanced keyword research and page speed boost capabilities.

For on-page SEO enhancement, SearchPie allows bulk and individual editing of images, meta tags, URLs, and more. Under technical SEO optimization, you can create snippets and sitemaps that follow Google’s recommendations and leading practices, which in turn boosts the chances for high-priority crawling and faster indexing.

The keyword research module provides insights into the top, in-demand keywords so you are always optimizing your store, its messaging, and content always to reflect the latest search trends and customer interests.

Finally, SearchPie provides page speed improvements using a combination of image compression algorithms, pre-fetching URLs, and Accelerated Mobile Pages (AMP) to help reduce the overall loading times and improve the user browsing experience.

SearchPie’s Key Features

• On-page & Technical SEO;
• Keyword research & analytics;
• Accelerated Mobile Pages (AMP);
• Instant page (pre-fetching URLs in the background);
• 24/7 LIVE chat support.

SearchPie’s Pros & Cons

SearchPie’s Pricing

Accelerated Mobile Pages (AMP) and PageSpeed boost are available in the higher-paid plan costing $79/mo.

Organic SEO is far from dead. As a matter of fact, if using SearchPie, you could be one of the few ecommerce stores doing it right.

9. Rivo — Referrals App

Rivo is a Shopify-exclusive, fully customizable loyalty and referrals platform that offers to boost customer engagement, drive repeat purchases, increase customer lifetime value (LTV), and reduce advertising costs​​.

• Fully Customizable Loyalty & Referral Programs
• Developer Toolkit for Deep Customization
• 24/7 LIVE Chat Support

Rivo enables businesses and brands to create and customize their loyalty and rewards schemes with tailored, unique incentives that encourage their customers to buy more themselves while spreading the good word around.

Rivo has an open architecture capable of integrating with nearly endless other apps and software ecosystems, ensuring your entire Shopify store operates as one cohesive solution.

Set up an exclusive and easy-to-redeem points program that drives recurring sales with incentive-based perks, exclusive deals, and other customizable rewards.

Design referral programs with unique, easy-to-share referral codes. You can also create VIP tiers to keep your best customers with you at all times by offering special VIP-exclusive perks that can be won through arriving at custom action tiers.

Looking for a fully bespoke solution? Rivo offers you a developer toolkit so you can create your own features and customizations on top of what already exists. 

Rivo’s Key Features

• Points-based rewards programs;
• Unique referral codes with real-time updated data;
• Customizable rewards and incentives;
• VIP perks and action-based tiers;
• 24/7 LIVE chat support.

Rivo’s Pros & Cons

Rivo’s Pricing

Rivo is a great option to try when you need your existing customers to do you a favor and tell others how much they love your product and business.

10. Smile — Loyalty & Rewards Shopify App

Smile is a no-code Shopify app platform that lets you create your own loyalty, referral, and VIP rewards programs to turn one-time customers into repeat buyers.

• Loyalty & Rewards Programs
• Custom Branding
• Auto-translate to One of Six Languages

Use Smile to increase customer lifetime value (LTV) and reduce customer acquisition costs (CAC) while boosting profitability and returns of investment (ROI).

Make your loyalty and rewards programs available to multi-lingual audience sets by using the auto-translate feature to tune in to one of the 6 preset languages – English, French, German, Spanish, Portuguese (Brazil), and Chinese (Simplified)​.

Design custom points-based systems to reward your customers for reaching different milestones, including account creation, social sharing, purchases, birthdays, social follows, API usage, and just about anything.

Businesses can customize the rewards launcher, panel, and emails to match their look, feel, and branding. Integrate Smile with your favorite email, reviews, and customer service apps to remind customers of their points balances and share referral links with gentle nudges to boost response rates and participation.

Smile’s Key Features

• Custom loyalty & rewards programs;
• Milestone-based VIP tiers;
• Mobile-friendly experiences;
• On-site reminders called ‘nudges’;
• Easy to use rewards admin panel.

Smile’s Pros & Cons

Smile’s Pricing

Your happiest customers are your newest customers. Smile is the way to go if you’re planning to go all the way in to manage a loyalty and rewards program for them.

11. Shopify Product Review — Review Collection App

Shopify Product Review is a must-have app for ecommerce store owners who are looking forward to collecting social proof in the form of reviews. It comes with robust capabilities that facilitate swift review collection from your customers.

• Bulk import or export;
• Verified badge;
• Analytics dashboard.

It has a responsive and user-friendly design that offers your customers streamlined navigation across multiple devices. They can also share feedback anywhere and anytime.

Using this application’s rich features, you can effectively tailor the overall look of your page to your brand’s unique identity.

Another best part about this app is that it allows you to showcase your unique product feedback and ratings, which provides you with an extra edge over your competitors.

So, this Shopify Product Review app by MyAppGurus facilitates simplifying the review collection process and reduces hassles.

Shopify Product Review’s Key Features

• Email automation;
• Automated and manual review approval for precise assessment;
• A single analytics dashboard for accessing information about your reviews;
• Admin notification feature.

Shopify Product Review’s Pros & Cons

Shopify Product Review’s Pricing

The tool doesn’t have paid plans, only the free one.

Shopify Product Review is a real savior if you are looking to boost your overall sales volume, build trust, improve customer experience, and increase your brand’s visibility.

Conclusion: The Best Shopify Apps

As the world of ecommerce continues to grow at a rapid pace, Shopify as a platform and its apps store its rich ecosystem of Shopify plugins remain at the forefront of this growth.

Choosing the right Shopify app will need a crucial look at factors including but not limited to:

• Your core business goals;
• Compatibility with other existing Shopify apps, store theme, and design;
• Shopify app’s functionalities;
• Easy of daily use;
• App’s integration capabilities;
• Affordability, and more.

In this article, we rounded up a few of the top Shopify apps we hope will help you create a profitable dent in the competitive online marketplace.

While the contenders we covered here might show great promise, it’s important to remember that the best apps for Shopify stores will vary depending on your industry, business model, and target audience. It’s always a good idea to thoroughly research and test any app before integrating it into your Shopify store.

Also read: 

• 9 Best Ecommerce Hosting Sites in 2023
• 7 Best Ecommerce Marketing Tools in 2023 (Free & Paid)
• 13 Pros and Cons of Using Shopify (2024 Review)

About author

Camilla Mackeviciute

Author

Sender

Camilla is the content wizard who weaves creativity and strategy into every piece she works on. Her expertise lies in crafting impactful content that drives results.