9 Best WooCommerce Email Marketing Plugins

If you’re running a WooCommerce store, you know email marketing is key, right? But picking the right tool for your WooCommerce email marketing can be tricky. We’ll help you nail your WooCommerce email marketing and watch those sales climb.

This article breaks down the best WooCommerce email marketing plugins to build a winning email marketing strategy for your WooCommerce store. Let’s dive in!

Key Features to Consider in WooCommerce Email Plugins

Before diving into the specifics of each plugin, let’s review some essential features:

• Ease of use. Nobody wants a complicated plugin. It should integrate right with your WordPress dashboard and be easy to use, even if you’re just starting;
• Segmentation. Targeted messages are way more effective. Look for a plugin that lets you group your customer data (like who bought what, their age, etc.) to send personalized emails that resonate;
• Automation. Automating emails like “thanks for your order” or personalized campaigns frees you up to focus on the bigger picture. Plus, automated reminders for abandoned carts and welcome emails can seriously boost your sales;
• Email builder & customizable templates. A good email builder makes creating stunning emails a breeze. Look for one with customizable templates to get started quickly and still make your emails look unique and on-brand;
• Analytics and reporting. Keep an eye on essential stats like open and click-through rates to see how your campaigns perform. These insights are gold for improving your strategy;
• Cost. Of course, budget matters! Find a plugin that gives you the features you need at a price you can afford.

WooCommerce Email Marketing Plugins – A Quick Roundup

Here’s a brief overview of the best email marketing software options for WooCommerce: 

9 Best WooCommerce Email Marketing Plugins

Running a WooCommerce store means building relationships, and email marketing is key for nurturing customer loyalty and driving sales. 

Let’s explore the top WooCommerce email marketing plugins to help you connect with your audience and grow your business:

Sender — Best WooCommerce Plugin for Email Marketing

Sender stands out as the best email marketing platform for WooCommerce due to its comprehensive features, human-friendly interface, and affordability. 

It makes it easy for you to create visually appealing emails with its drag-and-drop email builder and predesigned email templates. You can easily tailor these templates to match your brand’s aesthetic.

The platform also offers robust automation capabilities for transactional emails, personalized email campaigns, and abandoned cart reminders, essential for maximizing sales. 

What really makes Sender stand out is how generous its free plan is. Unlike many others, Sender’s free plan doesn’t limit core functionalities. You get access to essential features like automation, email templates, and segmentation, making it a great starting point for small businesses and a budget-friendly option for growing ecommerce businesses. 

Key Features

• Seamless WooCommerce integration;
• Effortless drag-and-drop email builder with responsive email templates;
• Pre-built WooCommerce automation workflows;
• A/B split testing in automated worfklows;
• Powerful segmentation for personalized messaging;
• Text messages;
• In-depth analytics;
• 24/7 live customer support.

Plans & Pricing

Omnisend — WooCommerce Email Marketing Automation Plugin

Omnisend focuses on marketing automation for WooCommerce and omnichannel marketing. It enables you to connect email with SMS, push notifications, and other channels, creating a comprehensive marketing strategy. Its strength lies in creating sophisticated automated workflows across multiple platforms. 

However, while its advanced features benefit larger stores with complex marketing needs, they come at a higher price point. This higher cost might make it less suitable for smaller WooCommerce stores or those primarily focused on email marketing.

Key Features

• Multi-channel marketing;
• Ecommerce-specific automation workflows;
• Advanced segmentation and personalization options;
• Dynamic discount code integration;
• Premade email templates;
• Performance analytics and reporting.

Plans & Pricing

MailPoet — Best for WooCommerce Email Marketing Campaigns 

With MailPoet, you can manage your WooCommerce email marketing directly from your WordPress dashboard. This integration simplifies sending newsletters, promotional campaigns, and automated emails. It’s a good option for those prioritizing simplicity and a centralized management system.

However, while MailPoet excels in ease of use and integration, its automation features may be less extensive than other platforms. It might not be the best fit for businesses requiring advanced automation and segmentation options. 

If you value the convenience of managing everything within WordPress, MailPoet could be a good choice.

Key Features

• WordPress-centric email marketing management;
• User-friendly drag-and-drop email editor;
• WooCommerce-specific email triggers and features;
• GDPR compliance and data privacy focus;
• Detailed analytics for campaign optimization;
• Library of email templates.

Plans & Pricing

Klaviyo — Advanced Data-Driven Email Marketing for WooCommerce

Klaviyo is an email marketing platform specializing in data-driven email marketing. Its advanced segmentation and analytics tools are valuable for larger businesses looking to personalize their communication at scale.  

Klaviyo allows you to use customer data to create highly targeted campaigns. It provides detailed insights into customer behavior, enabling you to optimize your strategies.

However, its complexity and extensive feature set may overwhelm those new to WooCommerce email marketing tools. The platform’s learning curve might require a significant time investment. Klaviyo’s pricing can also be substantial, making it more suitable for established businesses with larger budgets.

Key Features

• Data-driven personalization;
• Segmentation and targeting capabilities;
• Pre-built ecommerce automation templates;
• Comprehensive A/B testing;
• Detailed reporting and analytics dashboards;
• Integrations with leading ecommerce platforms.

Plans & Pricing

HubSpot — All-in-One CRM and Email Marketing Plugin

HubSpot offers a complete CRM and email marketing solution. It’s a good choice for businesses seeking a comprehensive platform for managing customer interactions, including sales, marketing, and customer service. 

The platform’s integration provides a holistic view of the customer journey, facilitating personalized communication at every stage. It provides tools for managing contacts, tracking leads, and automating marketing workflows.

However, its extensive functionality might be more than needed solely for email marketing. This range of features can also lead to a steeper learning curve. If your primary focus is email marketing and you don’t require the full suite of CRM functionalities, a more specialized email marketing platform is more efficient and cost-effective.

Key Features

• All-in-one CRM and marketing platform;
• Automated email marketing workflows;
• Personalized content and email sequences;
• Contact management and lead tracking;
• Landing page and form builders;
• In-depth marketing analytics and reporting.

Plans & Pricing

Brevo — Multi-Channel WooCommerce Email Marketing Solution

Brevo (formerly Sendinblue) is a multi-channel marketing platform that includes email, SMS, and chat. It’s a good choice if you plan to expand beyond email marketing and want a centralized platform for managing different communication channels. 

Brevo offers a range of features, including marketing automation, transactional emails, and CRM capabilities. It provides a good balance between functionality and affordability.

Yet, adding more channels and contacts can complicate its pricing structure. It’s important to carefully evaluate your needs and choose a pricing plan that aligns with your usage. While it offers a free plan, certain features and usage limits might necessitate upgrading to a paid plan as your business grows.

Key Features

• Multi-channel marketing approach;
• Transactional email management;
• Marketing automation capabilities;
• SMS marketing integration;
• Live chat feature for customer support;
• Detailed campaign reporting and analytics.

Plans & Pricing

Mailchimp for WooCommerce — Seamless Email Marketing Integration

Mailchimp is a well-known email marketing platform that integrates with WooCommerce. It offers a user-friendly interface and various email templates, making creating visually appealing email campaigns easy. 

Mailchimp is known for its intuitive drag-and-drop editor and extensive library of pre-designed templates. It also provides basic marketing automation features.

Sadly, constant pricing changes and limitations on the free plan make it less competitive than other WooCommerce email marketing plugins. The free plan now has stricter limits on subscriber numbers and email sends, potentially requiring an upgrade to a paid plan sooner than anticipated.

Key Features

• Seamless WooCommerce data synchronization;
• User-friendly email template builder;
• Pre-built automation for ecommerce;
• Customer segmentation and tagging;
• Content studio for creative assets;
• Basic reporting and analytics.

Plans & Pricing

Kit — Creator-Focused WooCommerce Email Marketing Plugin

Kit (formerly ConvertKit) focuses on creators and bloggers. Its features cater to building and nurturing an audience through email marketing, strongly emphasizing landing pages and forms. 

It offers tools specifically designed for creators, such as email signup forms, landing page builders, and automated email sequences. Kit emphasizes simplicity and ease of use, making it accessible for beginners.

However, its focus on audience building might not fully align with the specific needs of a WooCommerce email marketing strategy, which often centers around product promotions and transactional emails. While Kit can be used for ecommerce, its strengths lie in content-focused rather than product-focused marketing.

Key Features

• Creator-focused email marketing approach;
• Visual automation builder for email sequences;
• Tag-based subscriber management;
• Landing page and form creation tools;
• Email deliverability and list health focus;
• Integrations with popular creator tools.

Plans & Pricing

Constant Contact — Easy-to-Use Email Marketing for WooCommerce Sites

Constant Contact is known for its user-friendliness. It’s a good option for new beginners to email marketing and want a simple and intuitive platform to get started. 

It offers a drag-and-drop editor, pre-designed templates, and basic automation features. Constant Contact also provides good customer support.

However, Constant Contact may lack some of the advanced features of other WooCommerce email automation platforms. Its segmentation and automation capabilities might not be as robust as other options on this list. You might outgrow Constant Contact’s functionality if you anticipate needing advanced features.

Key Features

• Ecommerce-ready marketing features;
• Mobile-responsive email templates;
• Simple email automation features;
• Contact list management tools;
• Event management and registration;
• Award-winning customer support.

Plans & Pricing

If WooCommerce is your go-to platform, check out other useful marketing plugins that your business might need:

• 9 Best WooCommerce Follow Up Email Plugins (2023)
• 7 Best WooCommerce Abandoned Cart Recovery Plugins

About author

Emily Austin

Author

Sender

Emily is a content manager who has dipped her toes in almost all fields of marketing, including PR, social media, email, and ecommerce. She loves perfecting digital content, ensuring everything is polished and ready to go live.

Writer - Vesta Oldenburg