Cyber Monday starts right after the shopping rush of Black Friday. Shoppers are still excited after Black Friday deals and are ready to click “buy” on holiday deals.
Last year, we saw businesses take advantage of $12.4 billion in spending—and it’s only going up this year.
To help you tap into this frenzy, we’ve curated 14 interesting Cyber Monday emails. Let’s dive in and get you ready for success!
Why Cyber Monday Matters?
Cyber Monday isn’t just another sale day—it’s the ultimate online shopping event, with more people shopping online than ever before.
The shopping trends and spending numbers prove it:
- 87% of American shoppers plan on shopping during Black Friday & Cyber Monday;
- People shopping online outnumbered in-store shoppers every day during the Cyber Week;
- 64% of consumers plan to shop online during BFCM weekend, an increase from 55% of shoppers in 2022;
- Approximately one-third of Cyber Monday shoppers spent $200 or more in 2023, a 43% rise from 2022;
- Shopify sales were up 24% during Black Friday / Cyber Monday in 2023;
- 58.2% of customers say they discovered Black Friday/Cyber Monday sales and deals through promotional emails in 2023;
- Cyber Monday recorded the highest conversion rates and open rates among all holidays in the US in 2022;
- Cyber Monday has surpassed Black Friday in terms of shopping online. Consumers spent $10.7 bn on Cyber Monday compared to $8.9 bn on Black Friday in 2021.
Many shoppers will shop at an online store this year. So, a planning a cyber monday email sequence makes sense more than ever.
14 Cyber Monday Email Examples
Looking at last year’s trends and statistics, we realized Cyber Monday is vital for an online business, and standing out should be your main priority.
These 14 Cyber Monday email campaigns include interesting ideas to grab subscribers’ attention, boost online sales, and make the most of the year’s biggest shopping day.
A single Cyber Monday email template cannot fit all businesses, but we can learn from the best examples. Let’s look at them one by one.
Teaser Email for the Upcoming Cyber Monday Sale – Oakley
Giving a sneak peek into the best Cyber Monday deals can set you up for success. We found Oakley used a countdown timer in its Cyber Monday sale email to intrigue its subscribers.
Subject line: Cyber Monday I Don’t Lose Focus 🎯
The subject line is both catchy and relevant. And a countdown timer at the top? Genius.
The ticking clock creates a sense of urgency. Breaking the email down into different product sections creates a virtual window-shopping experience, sparking ideas on what to grab when the sale goes live.
Why we love it:
- Use of countdown timer for creating a sense of urgency;
- Teasing the deals with dedicated product blocks;
- Use of contrasting CTAs that stand out.
Flash Sales & Hourly Deals Alert – Urban Outfitters
Are you looking to spike engagement with flash sales and hourly deals? Take a cue from Urban Outfitters announcing its biggest sale on Cyber Monday.
Subject line: ⏰ LAST CHANCE: CYBER MONDAY FLASH SALE ⏰
The subject line sounds urgent, and emojis catch attention right away. Plus, the retro-themed Cyber Monday email design is an attention grabber. You’ve got a recipe for clicks when you pair that with a massive 50% off deal.
The contextual CTAs — “Men’s Apparel” or “Home Goods” guide the reader to the relevant categories on the website.
Why we love it:
- Use of emojis in the subject line;
- Flashy background color grabs instant attention;
- Retro theme and font creating ‘cyber’ nostalgia.
Just drag & drop a countdown timer into your Cyber Monday email. With Sender it’s as easy as 1-2-3.
Want to see more examples of flash sale newsletters? Check them here: 10 Flash Sale Email Examples & Subject Lines
Cyber Monday Offers for Subscribers – Freshly
Want to entice customers who drifted away? Freshly shows how Cyber Monday can be more than just a one-day bonanza; it can be a re-engagement magnet.
Subject line: Cyber Monday Exclusive: 10 FREE Meals
With alluring subject lines like this one, anyone’s intrigued to open the email. But Freshly takes it further by adding a lively GIF in the email. Visuals? Check. Limited-time Cyber Monday offers? Double check.
And they don’t just throw free meals your way. They have a tiered offer system to ensure you’re not just a one-time visitor but a returning customer.
Why we love it:
- Eye-catchy GIF making the email lively;
- No-brainer offer, mentioned right in the subject line;
- Great hook and copywriting with a persuasive tone.
Last Chance or Countdown Email – quip
Want to make your subscribers feel FOMO on Cyber Monday deals? Try last-chance emails. quip nails the ‘final hours’ email, reminding subscribers to grab the deal before the day ends.
Subject line: Last chance: Cyber Monday promotion ends at midnight
Open that email, and you see a simple yet powerful message: “Buy before midnight for extra savings”.
While quip induced FOMO with the subject line, a countdown timer would’ve heightened the sense of urgency.
Why we love it:
- Phrases like “Last Chance” or “Limited Time Deal” show that time’s running out;
- Highlighted discount percentage in the header;
- Great visual showing the reader how they should leave everything to order from their phones.
Last chance emails can be vital to your sales; if you want to squeeze the most out of it, check these examples for inspiration: 12 Last Chance Email Examples and Template
Cyber Monday Extended Deals Notification – Jane
Thought Cyber Monday was your last chance to rake in sales? Think again.
We noticed Jane nailed the opportunity by giving shoppers a second chance with an extended deals notification.
Subject line: 😱Cyber Monday is EXTENDED! (Not a Glitch!)
The bold, red header and a pumped-up tone are impossible to ignore. They’ve used the subject line and the copy to stress the extension of their “best deals”.
The prominent CTA buttons and product suggestions are a great way to lure people into checking out the products.
Why we love it:
- Super clear subject line about sale extension;
- Unmissable CTA that lures the reader to add products to the cart;
- Extra offer for returning customers and high spenders.
Also read: What is an Email Notification? Definition, Templates & Best Practices
Bonus Deals for Repeat Customers – Child’s Grill & Bar
Rewarding repeat customers with a bonus deal is a great tactic, especially on Cyber Monday. Take a leaf out of Chili’s Grill & Bar’s book on how to do it right.
Subject line: Cyber Monday Double Bonus Card Day! 🎁 🎁
Chili’s nails it with their double deal right from the subject line. The bright, holiday-themed banner takes it home, making it crystal clear that this is a Cyber Monday sale with an extra kick.
The straightforward layout spells out the benefits. The bold, red CTA button is something the readers can’t miss.
Why we love it:
- Mentioning of ‘double’ benefit in your subject line;
- Beautiful holiday-themed header image;
- Clear terms and conditions with a standout CTA button.
Gift Card or Bonus Offer Promo – Ruth’s Chris
Launching an offer on your gift cards is a way to nudge users to buy for the upcoming holiday season.
It works great for brands in specific niches or categories, like Rush’s Chris Steak House.
Subject line: Today Only! Cyber Monday Gift Card Offer
With a subject line like that, urgency is built in.
The email layout is clean and straightforward, directing users to the ‘Purchase Now’. Though they could’ve made the savings pop with a bold font, the overall impact remains strong.
Why we love it:
- Simple yet impactful layout;
- Standout CTA button because of a contrasting color;
- Urgency-inducing subject line.
Thank You Cyber Monday Email Campaign – Moo
Thanking shoppers who bought from you during Cyber Monday is an excellent way to build a connection.
Moo sent its loyal supporters a heartfelt thank you email, right after Cyber Monday:
Subject line: A really, really big thank you
We feel this email is a nice personal gesture, kind of like a greeting card. Using a monitor graphic decked out with holiday items makes it a very well-thought Cyber Monday email.
Why we love it:
- Simple, genuine, and heartfelt tone;
- Relatable graphics and copywriting;
- Clean layout with a focus on gratitude more than upsells.
Post-Purchase Follow-Up Email – Bellroy
A successful sale on Cyber Monday isn’t the finish line; it’s just the beginning of continued customer engagement.
We found a perfect example of how to nail it with a post-purchase follow-up email by Bellroy:
Subject line: Settled in Yet?
The headline “Settled in yet?” perfectly sets the tone for a check-in email.
The copy is crisp, to the point, and suitable for a follow-up. It invites the customer to share their thoughts through a feedback survey.
Why we love it:
- Contextual post-purchase email gauging satisfaction level;
- Great subject line and content theme;
- Interactive element for instant review capture.
Personalized Product Recommendations – Ann Taylor
Personalized recommendations beat generic product lists any day, and Ann Taylor knows it. They sent a Cyber Monday email with handpicked designs. Check it out:
Subject line: Have You Shopped Cyber Monday Yet?
Shoppers are on the hunt for deals during this time, and sharing curated options might attract clicks.
A headline nudging them about Cyber Monday discounts and free shipping is another smart move.
Why we love it:
- Conversational subject line;
- Attractive header with direct CTA to best deals;
- Mentioning extra incentives (free shipping) for higher clicks.
Early Bird Specials Notification – Travello
Travello kicked off its Cyber Monday buzz with an email that spills the beans about sale dates, discounts, and what’s up for grabs.
They label their subscribers as VIPs for that extra sprinkle of special.
Subject line: Something big is coming…
They’ve used the header space brilliantly to share everything one needs to know. The subject line is intriguing and gives enough fuel to attract a click as well.
Using a conversational tone in email copy is great. However, they could have personalized the subject line or email copy. All in all, a great Cyber Monday email example.
Why we love it:
- Anticipatory and conversational tone;
- Categorized layout with exciting visuals;
- Short and relevant subject line.
Sneak Peek or Preview Email – Spanx
Attracting shoppers via a sneak peek into your Cyber Monday deals is a great tactic. Here’s how Spanx shared early access to discounts on best sellers.
Subject line: FIRST LOOK 👀 Cyber Monday
They’ve displayed its offer clearly — 20% off + free shipping via an engaging visual. Conversational tone makes the reader feel extra special.
The boxed product layout showcasing its bestseller range gives shoppers an idea of what to buy when the sale goes live.
Why we love it:
- Exciting copywriting that makes a reader feel special;
- Beautiful and trendy visual to hook the reader;
- Boxed product layout for shopping suggestions.
Best Sellers or Top Picks Showcase – Cleancult
Promoting your bestselling product bundle is a great idea to engage your subscribers.
People love to try out different products at a discount. Cleancult knows this and promotes its best-seller bundle on Cyber Monday.
Subject line: Cyber Monday 📣 40% off best-selling bundles!
The subject line grabs attention with a solid 40% off deal.
A neat layout featuring the complete bundle at an unbeatable price makes the reader want to know more. This visual cue (strikethrough on the original prices) screams savings out loud.
Why we love it:
- Highlight your bestsellers at irresistible prices;
- Show the full range in your email so subscribers know their options;
- Sweeten the deal with another tempting bundle.
Customer Testimonials & Product Reviews Spotlight – Tooletries
Using product reviews or UGC when planning email marketing for Cyber Monday creates solid social proof.
Mixing UGC with Cyber Monday promotions is a great hack to increase conversions. Here’s an email we found by Tooletries using the same tactic.
Subject line: Exclusive! Spend $75 and get a Free Koby Bag.
Wrapping up with key benefits eliminates apprehensions, gives a final nudge, and tells potential buyers why they should choose this product.
Why we love it:
- Using UGC reviews contextually with product images;
- Benefit-driven copywriting with visual icons;
- Great offer, right on the header to boost conversions.
What to Include in a Cyber Monday Email?
Cyber Monday emails shouldn’t be complicated or long. You just need to rope in attention and ensure you have a lucrative offer. Here’s what should be added to your Cyber Monday email:
- Compelling subject line. Your subject line is your first impression. Write to grab attention and show urgency, like “Last Chance: Cyber Monday Deals Inside!” to entice clicks;
- Clear CTA. Tell them what you want them to do. Whether “Shop Now” or “Grab Deal Now”, make your call to action clear and impossible to miss.
- Show off the best deals. Put your top offers right up front. Don’t make people dig. A compelling offer, beautiful images, and on-point copy should do the trick;
- Urgency markers. Use phrases like “Limited Time” or “While Supplies Last” to create a sense of urgency. You can even add a countdown timer for the extra push;
- Easy navigation. Add quick links to guide folks to different sections like men’s, women’s, or tech. Make their shopping journey a walk in the park.
The point is to catch their eye, offer a killer deal, and make clicking “buy” a no-brainer action.
Best Time to Send Cyber Monday Email
The best time to send a Black Friday email depends on your target audience, industry, and marketing goals, but general trends can guide you:
- Pre-Black Friday: Start 1-2 weeks early, especially on Thanksgiving, with peak send times at 8-10 AM and 7-9 PM;
- Black Friday Morning: Send early (around 6-9 AM) to capture morning shoppers;
- Midday and Afternoon Reminders: Follow up at 12-3 PM and 3-6 PM to catch midday and evening browsers.
You might also want to see this: 70+ SaaS Black Friday & Cyber Monday Deals
