Anmol Ratan Sachdeva is an email marketing hero and small business consultant who has a strong grip on topics like marketing automation, email marketing, and content marketing. He loves to write about building, improving, and growing small businesses.
We’ll break down the nitty-gritty–pros, cons, and those ‘wow’ features—to guide you through your digital journey. Ready to meet your business’s new best friend? Let’s dive in!
Do you know how they say that if you want to get something, you first have to give something? It’s never been more true than when it comes to squeeze pages.
Ever sent an SMS campaign and felt like subscribing to a premium plan you didn’t sign up for? That’s what most people think when they first start. SMS marketing is powerful, fast, and cuts through the noise. But what most businesses don’t realize until it’s too late is how quickly costs can add up. Between …
Your CTA is your closer. No pressure, but if it doesn’t work, you just lose the lead. In 2025, the difference between a scroll and a sale often comes down to a single line of text or one button. So what makes a CTA actually work? Where should you place it? What color gets more …