Skirmantas Venckus leads marketing at Sender, bringing hands-on experience helping brands connect with customers. He deeply understands email marketing’s evolving role and is passionate about making it work smarter, not harder, for everyone.
It’s no secret that customer acquisition costs can be unpredictable or on the rise. According to a study, your customer acquisition costs (CAC) could vary on average from $7 for the travel industry all the way to $395 for SaaS startups. So, getting and converting traffic is seldom a problem. However, getting a positive ROI …
As a startup, you may dedicate a lot of your focus to website traffic, images & designs, search engine rankings, etc. However, your primary focus should be attracting as many clients as possible and figuring out how to find potential customers. That’s where email marketing comes in. It’s a cost-effective and efficient way to grow …
Imagine your emails going unread, lost in the sea of unopened messages. After all this hard work you spent on crafting a perfect email, it’d be a disaster. Don’t let your efforts go unnoticed.