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Articles by
Skirmantas Venckus

Skirmantas Venckus is an email marketing guru who leads marketing at Sender, bringing hands-on experience helping brands connect with customers. He deeply understands email marketing’s evolving role and is passionate about making it work smarter, not harder, for everyone.

7 Best Customer Engagement Platforms (Free & Paid) in 2023

Software Overviews
20/11/2024
17 min read

In this guide, we’ll introduce you to top examples of customer engagement software platforms that stand out among the competition.

5 Best Upsell App for Shopify in 2023 (Free & Paid)

Software Overviews
21/01/2025
12 min read

It’s no secret that customer acquisition costs can be unpredictable or on the rise. According to a study, your customer acquisition costs (CAC) could vary on average from $7 for the travel industry all the way to $395 for SaaS startups. So, getting and converting traffic is seldom a problem. However, getting a positive ROI … Continue reading “5 Best Upsell App for Shopify in 2023 (Free & Paid)”

80+ Summer Email Subject Lines to Use Now

Email Subject Line Vault
23/05/2024
7 min read

Imagine your emails going unread, lost in the sea of unopened messages. After all this hard work you spent on crafting a perfect email, it’d be a disaster. Don’t let your efforts go unnoticed.

What is an Email Notification? Definition, Templates & Best Practices

Email Marketing Strategies
30/01/2025
12 min read

Let’s review the best email notification examples, use cases, and best practices to help you plan yours.

6 Best Email Marketing Affiliate Programs (Highest Paying)

Email Marketing Strategies
30/01/2025
13 min read

Find the best affiliate programs to join that pay the most without having complicated terms and conditions.

What is a Bounced Email? Meaning, Example

Email Marketing Strategies
30/01/2025
9 min read

We’ll be looking at what a bounced email is in this post. You’ll also learn how to know if your email has bounced and how to handle a bounced email.

STP Marketing Analysis: Segmentation, Targeting, Positioning

Digital Marketing Tips
30/01/2025
9 min read

In this article, we’ll go through what STP stands for, how it’s used in the real world by well-known brands, and the theoretical strategy of the approach.

Ultimate Email Engagement Guide: Examples & Tips

Digital Marketing Tips
30/01/2025
9 min read

One of the challenges online marketers face is increasing email marketing engagement.

Average Order Value in Ecommerce: Definition, Strategies

Digital Marketing Tips
30/01/2025
10 min read

Average Order Value (AOV) is a crucial performance statistic used by online retailers to better understand their consumers’ purchasing behavior.

What is a Prospective Customer? Definition, Examples

Digital Marketing Tips
30/01/2025
10 min read

It is important to be able to recognize customer types, and no one is likely to argue with that. The skill itself is not difficult to master. It is more important to choose the right classification system (or develop your own), based on which you will create a methodology for recognition. This is the optimal … Continue reading “What is a Prospective Customer? Definition, Examples”

What is Conversion Marketing? Definition, Strategies, Examples

Digital Marketing Tips
30/01/2025
8 min read

The ultimate goal of any business is conversion. Learn how you can improve your business’s overall ROI using conversion marketing.

Inbound vs Outbound Sales: Meaning, Strategies

Lead Generation
23/11/2021
10 min read

What’s with the whole Inbound vs Outbound sales stuff? End of the day, isn’t it just sales after all?

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