9 ActiveCampaign Alternatives to Simplify Your Marketing

ActiveCampaign is a solid marketing automation software option, but it’s not the only player in the email marketing game. Whether you’re on the hunt for the best tools for small business marketing or you need a cheaper replacement for ActiveCampaign, plenty of other options can help you achieve those marketing goals.

Let’s explore and compare nine awesome ActiveCampaign alternatives.

Best ActiveCampaign Alternatives — Quick Comparison

So, what’s similar to ActiveCampaign? Or even better? Well, let’s compare alternatives with better features and pricing:

9 ActiveCampaign Alternatives 

Need a new email marketing platform but feeling overwhelmed by all the comparable choices? Tons of ActiveCampaign competitors are out there, each with unique key features and pricing plans. 

From budget-friendly email software options to those brimming with advanced features, we’ll break down the best alternative email marketing tools to find your perfect match. 

Ready to step up your email marketing campaigns? 

Sender — Affordable Email Marketing with Advanced Automation

Sender is an all-in-one marketing automation platform that is one of the best alternative solutions to ActiveCampaign.

Best for:

• Ecommerce stores
• Agencies
• SaaS companies
• Small businesses

Ratings: Capterra: 4.6 | G2: 4.4 | Shopify: 4.3

This marketing automation software offers unique features and an advanced automation builder, making it ideal for businesses that want to leverage multiple communication channels for their marketing campaigns, such as SMS and email. 

Sender is great for ecommerce businesses, small business owners, and startups. Its drag-and-drop editor supports several design blocks and has a large selection of templates that are customizable and mobile-friendly. 

Plus, SMS campaigns and high email deliverability rates mean you can enjoy the benefits of a deeply engaged audience. It also has integrations with ecommerce platforms like Shopify, WooCommerce, and all major CMSs.

Feature Comparison

Price Comparison

Klaviyo — Marketing Powerhouse for Ecommerce Success

If your business model revolves around an online store, Klaviyo’s email automation software is about to become your new best friend. 

Best for:

• Ecommerce stores
• Direct-to-consumer brands
• Retail businesses
• Subscription-based businesses

Ratings: Capterra: 4.6 | G2: 4.6 | Shopify: 4.4

This ecommerce email marketing platform lives and breathes online sales automation, boasting awesome features for targeted email campaigns, detailed segmentation to target the right customers, and personalization options that make each message feel tailor-made. 

Plus, Klaviyo offers seamless integration with popular ecommerce platforms like Shopify, making syncing customer data and automating your marketing efforts a breeze.

The downside? Klaviyo’s pricing can get a little steep, especially if you’ve got a massive subscriber list.

Feature Comparison

Price Comparison

GetResponse — All-in-One Marketing Suite with AI Tools for Growth

GetResponse is like that trusty Swiss army knife for all your marketing needs – it’s one of the most comprehensive all-in-one marketing tools available.  

Best for:

• Small and medium-sized enterprises (SMEs)
• Ecommerce businesses
• Content creators and educators
• Marketing agencies

Ratings: Capterra: 4.2 | G2: 4.2 | Shopify: 1.9

It’s packed with everything you need for email marketing, from crafting high-converting landing pages to hosting engaging webinars. And yes, it even has a powerful marketing automation solution to streamline your workflow, for example creating drip campaigns. 

GetResponse also throws in some cool AI tools to help you optimize your campaigns, generate creative content, and automate like a pro.

Feeling a little lost? GetResponse can be a lot to take in at first, especially if you’re new to the world of marketing automation software.

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Mailchimp — User-Friendly Email Marketing for Small Businesses

Mailchimp is a crowd favorite, known for its user-friendly interface and intuitive design. 

Best for:

• Small and medium-sized enterprises (SMEs)
• Ecommerce businesses
• Non-profit organizations
• Creative agencies

Ratings: Capterra: 4.5 | G2: 4.3 | Shopify: 3.3

If you’re a small business just dipping your toes into email marketing or you’re looking for other options for small businesses, Mailchimp is an excellent place to start. They even offer a free plan with basic features that are perfect for testing the waters and getting a feel for email campaign management.

One thing to keep in mind is that while Mailchimp is generally user-friendly, its automation features might be overly complex for some users. 

If you’re looking for simple marketing workflow automation for your email list, Mailchimp’s advanced features, like behavioral targeting and dynamic content, might make it more complicated than necessary and not the right fit.

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Constant Contact — Reliable Email and Event Marketing for SMBs

Constant Contact is a solid option for small to medium-sized businesses (SMBs) searching for tools for small business marketing and a simple way to create professional-looking email campaigns.

Best for:

• Small businesses
• Non-profit organizations
• Retail businesses
• Service-based industries

Ratings: Capterra: 4.3 | G2: 4.0 | Shopify: 3.0

It has a drag-and-drop editor, a library of pre-designed email templates, and even tools to help you manage your events – making it a great option for businesses that regularly engage in event marketing.

One area for improvement? Constant Contact’s analytics and reporting features aren’t as robust as some other platforms. You might not get all the detailed data and insights needed to fine-tune your campaigns effectively.

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AWeber — Affordable Email Marketing with Stellar Support

Searching for budget-friendly email software that won’t leave you hanging when you need help? AWeber is here to save the day. It’s known for its stellar customer support, offering 24/7 live chat and phone support whenever you need a helping hand. 

Best for:

• Small businesses
• Entrepreneurs
• Bloggers
• Ecommerce stores

Ratings: Capterra: 3.8 | G2: 4.4 | Shopify: 3.5

This email marketing software also provides a wide array of email templates and an intuitive drag-and-drop editor, making crafting beautiful email marketing campaigns a breeze.

One thing to note is that while Aweber shines in affordability and customer support, its automation features aren’t as flexible as some competitors. 

If you’re dreaming of building complex marketing automation sequences with advanced features like lead scoring and dynamic content, AWeber might feel a bit limiting.

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HubSpot — CRM and Marketing Automation for Scaling Businesses

HubSpot is more than just an email marketing platform; it’s a robust marketing automation solution and a fully-featured customer relationship management (CRM) platform. This makes it an ideal choice for businesses ready to align their sales and marketing efforts and manage everything in one convenient location. 

Best for:

• Small and medium-sized enterprises (SMEs)
• B2B companies
• Ecommerce businesses
• Nonprofit organizations

Ratings: Capterra: 4.5 | G2: 4.4 | Shopify: N/A

HubSpot offers a full suite of tools to manage contacts, automate lead scoring, streamline sales pipeline management, and personalize customer relationship management.

However, be prepared to invest a bit more. HubSpot’s pricing can be higher than some other platforms, especially if you want to unlock its more advanced marketing automation features and higher usage limits.

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Brevo — Multichannel Marketing with SMS & Email Tools

Looking for an omnichannel marketing software solution? Brevo (formerly Sendinblue) is all about reaching your audience wherever they are, whether that’s their inbox or their phone. 

Best for:

• Small and medium-sized enterprises
• Ecommerce businesses
• Marketing agencies
• Nonprofit organizations

Ratings: Capterra: 4.5 | G2: 4.5 | Shopify: 2.6

Brevo provides a user-friendly platform with a drag-and-drop editor, a library of stylish email templates, and even robust SMS marketing features to reach your audience directly via text message.

While Brevo excels at multi-channel marketing, its automation features aren’t quite as advanced as some other platforms. If you’re looking to create complex automated workflows with features like behavioral targeting and dynamic content, Brevo might not meet all your needs.

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Omnisend — ActiveCampaign Alternative for Ecommerce Marketing

Omnisend stands out as a leading choice among ecommerce email marketing platforms. This platform is laser-focused on online stores, providing all the tools you need to boost sales and create effective email marketing campaigns.

Best for:

• Ecommerce stores
• Online retailers
• Direct-to-consumer brands
• Subscription-based services

Ratings: Capterra: 4.7  | G2: 4.6 | Shopify: 4.7

Think abandoned cart emails that gently nudge customers back to their purchase, personalized product recommendations that make them say “How did they know?” and targeted campaigns that go out after a purchase to encourage repeat business.

Plus, Omnisend offers easy integration with popular ecommerce platforms, so you can personalize your marketing efforts based on customer behavior and purchase history.

One thing to remember is that Omnisend’s pricing is based on the number of emails you send each month. If you’ve got a highly active subscriber list, those costs can add up quickly.

Feature Comparison

Price Comparison

FAQs About ActiveCampaign Alternatives

What’s the best free alternative to ActiveCampaign?

Want to explore the world of email marketing without spending a dime? Sender is widely considered the best free alternative to ActiveCampaign. This budget-friendly email software provides a surprising number of features without costing you a penny.

You’ll get access to easy-to-use email automation, professionally designed email templates that make your brand look amazing, and even popup forms to help you grow your subscriber list. Plus, Sender’s customer support is top-notch, ensuring you’ll always have someone to help you out if you get stuck.

Which alternative is better for small businesses?

Sender is a fantastic choice for small businesses looking for affordable marketing software alternatives. It boasts an intuitive interface that’s easy to navigate, and their free plan is truly generous, providing enough features for most small businesses to thrive.

As your business grows, Sender grows with you, offering paid plans with even more advanced automation features and higher sending limits.

Do these tools integrate with popular CRMs?

Most of these ActiveCampaign alternatives offer seamless integration with popular CRM software or customer management tools like Salesforce, Microsoft Dynamics 365, and Pipedrive.

This means you can easily keep your marketing teams and sales teams on the same page by syncing valuable customer data. Some platforms, like HubSpot, even come equipped with their own built-in CRM, allowing you to manage your entire sales funnel and customer relationships all in one central location.

Just make sure to double-check the specific integrations offered by each platform before making your final decision.

Find the perfect tool for your business through these overviews:

• 15 Best Email Marketing Services in 2024 (Software Review)
• 14 Mailchimp Alternatives Compared (July 2024 Update)
• 7 Best Hubspot Alternatives with Free Competitors Included

About author

Camilla Mackeviciute

Author

Sender

Camilla is the content wizard who weaves creativity and strategy into every piece she works on. Her expertise lies in crafting impactful content that drives results.

Writer - Vesta Oldenburg