10 Brevo Alternatives: Identifying Best Options

Brevo, formerly Sendinblue, is getting fairly expensive, and deliverability rates are falling. That’s why business owners have started exploring the best alternatives to Brevo for email marketing automation. 

In this post, we’ll examine the best email marketing services to choose over Brevo and see which email marketing software you can use for your marketing efforts. 

We’ll also give you a comparative overview of all email marketing tools like Brevo or better to help you make an informed choice. So, let’s begin. 

Why Look for Brevo Alternatives?

According to customer reviews, Brevo lacks on many fronts, including customer support and limited features, making them consider Brevo competitors like Sender, Constant Contact, Moosend, etc. 

Here are the most common complaints and downsides of Brevo:

• Limited customization. Brevo’s email editor offers only basic customization features. There’s no option for advanced design tweaks like animations or custom designs for different browsers. (Campaign Refinery)
• Basic segmentation. Users report a lack of advanced segmentation conditions like combining purchase history with engagement behavior. (Techjockey) 
• Slow customer support. Brevo offers limited customer support on lower plans with frequent outages and delayed resolutions of technical problems. (Jeremy Noronha)
• Restrictive free plan. The free plan doesn’t give access to advanced features like a landing page builder, segmentation, or multi-step automation. (Campaign Refinery)

Comparison Table of Brevo Alternatives

Let’s quickly compare Brevo vs. other platforms before we dig deeper into different Brevo alternatives. 

10 Best Alternative Email Marketing Platforms for Brevo 

Now that you’ve got a glimpse into the different alternatives, let’s explore each solution, including the pros and cons of picking it over Brevo. 

Sender — Best Alternative for Email Marketing Campaigns

Why settle for less when Sender gives you everything Brevo offers—and more? With a forever-free plan and affordable pricing structure, you get what you need without breaking the bank.

Best for:

• Small and medium-sized businesses;
• Ecommerce & retail;
• B2B businesses.

With Sender, creating and scheduling email campaigns is fast and effortless. Use its drag-and-drop builder and segmentation features to launch highly targeted campaigns in minutes. 

Plus, with an easy-to-use visual automation builder and readymade workflows, setting up automated campaigns has never been simpler.

As a startup or a growing enterprise, Sender should be your go-to for driving revenue growth without the added complexity of Brevo. And with highly responsive live chat support that’s got your back at every step, you never feel lost trying to figure out something. 

Key Features

• Drag-and-drop email builder; 
• Large template library; 
• Popup and form builder; 
• Email & SMS marketing automation; 
• Excellent deliverability.

Comparison with Brevo: While Sender doesn’t have a built-in CRM, it outshines Brevo when it comes to simplicity and customization. 

Pricing

While Brevo has a free plan with CRM features and great limits, Sender’s approach to pricing is probably the best in the market. 

• Free forever plan for up to 2,500 subscribers and 15,000 emails/month with automation builder and many other premium features. 
• Paid plan starts at $15/month for up to 30,000 emails per month. 

Pros and Cons

Customer Reviews & Ratings

Ratings: Capterra 4.6 | G2 4.4 | Shopify 4.3

Common Feedback: Users appreciate Sender’s simplicity and fantastic customer service, but some advanced marketers say it lacks a landing page builder and should have more integrations.

Klaviyo — Ideal for Ecommerce Personalization and Segmentation

Klaviyo is a good email marketing platform if you’re serious about hyper-targeting your audience through personalized campaigns. 

Best for: 

• Ecommerce brands; 
• Shopify stores; 
• Marketing agencies.

Klaviyo simplifies automation and data analytics with a unified platform for emails, SMS, and push notifications. So, you can build cross-channel campaigns using the same automation builder. 

Its segmentation features are better than those of Brevo. You’ll also get AI tools for predictive analytics, product recommendations, and email content drafts. 

Key Features

• Advanced segmentation;
• Automation workflows;
• Predictive analytics and reporting;
• Advanced A/B testing;
• Customer profiles;
• Forms and popup builder.

Comparison with Brevo: While Brevo offers good templates, Klaviyo has better ecommerce personalization, segmentation, and deeper data insights than Brevo. 

Pricing

Klaviyo’s pricing is based on the number of contacts, which can get expensive than Brevo’s plans. 

• Free plan for up to 250 contacts and 500 email sends/month; 
• Paid plans start at $30/month for up to 1,000 contacts and 10,000 email sends. 

Pros and Cons

Customer Reviews & Ratings 

Ratings: Capterra 4.6 | G2 4.6 | Shopify 4.1

Common Feedback: Users love Klaviyo’s robust segmentation options, but some find its steep learning curve challenging.

Omnisend — Perfect for Omnichannel Marketing Strategies 

Omnisend is for ecommerce brands who want to utilize web push notifications, SMS and emails for marketing. 

Best for

• Niche ecom brands; 
• Shopify store owners; 
• Retailers.

Omnisend’s integrated email & SMS approach helps you to engage customers across platforms from a single dashboard. Capture emails, segment your audience and set up automated nurture sequences with its visual automation builder. 

There’s even an AI writing assistant, a landing page builder, and a template library to help you speed up things. 

Key Features

• SMS, email, and push notification marketing; 
• Shopify review automation; 
• A/B testing; 
• Popup form builder; 
• Reporting and analytics. 

Comparison with Brevo: Omnisend offers a more straightforward interface with deep integrations to platforms/channels than Brevo. 

Pricing

While Brevo has competitive pricing plans, Omnisend is often seen as more transparent and scalable. 

• Free plan for up to 250 contacts and 500 emails/month; 
• Paid plans start at $16/month for up to 500 contacts and 6,000 emails/month. 

Pros and Cons

Customer Reviews & Ratings 

Ratings: Capterra: 4.7 | G2: 4.5  | Shopify: 4.7 

Common Feedback: Users appreciate Omnisend’s user-friendly interface but also report a lack of advanced reports, automation, and documentation. 

GetResponse — Top Choice for All-in-One Marketing and Webinars

GetResponse is a versatile email marketing tool known for its user-friendliness and powerful features.

Best for:

• Small and medium businesses;
• Online entrepreneurs;
• Marketers.

GetResponse helps businesses leverage customer data to personalize email campaigns and targeted marketing. 

All standard features, such as drag-and-drop builder, are available along with advanced features like AI website builder and webinar hosting. With reliable email deliverability, you can be sure that messages reach your audience without fail. 

Key Features

• Sales funnels;
• Built-in webinar hosting;
• AI-driven website builder;
• Email and SMS automation;
• Excellent customer service.

Comparison with Brevo: GetResponse stands out with its all-in-one marketing capabilities, including webinars and web push notifications, which aren’t available in Brevo. 

Pricing 

While Brevo offers plans with no daily sending limits, GetResponse offers more features in a similar price range. 

• GetResponse’s pricing plans start at $13 monthly for email marketing and $44 for marketing automation features;
• A free trial account is available for 30 days to try out their tools.

Pros and Cons

Customer Reviews & Ratings

Ratings: Capterra 4.2 | G2 4.3 | Shopify 1.9

Common Feedback: Users like GetResponse for its versatility, but some note that the interface can be overwhelming for beginners.

HubSpot — Best for CRM Integration and Enterprise Marketing

HubSpot is a robust Brevo (Sendinblue) alternative known for its free CRM and useful email marketing features.

Best for:

• Large companies;
• Startups;
• Agencies.

Its marketing automation capabilities and wide range of integrations make it an excellent solution for anyone who wants to set up complex workflows to achieve marketing and growth goals. 

From lead generation and nurturing to customer engagement and retention, HubSpot streamlines marketing efforts across multiple channels. 

With an intuitive interface, advanced analytics, and customizable automation capabilities, large businesses can run effective marketing campaigns with ease and maximize ROI.

Key Features

• All-in-one marketing, sales, and revenue operations platform;
• Landing page builder; 
• Lead scoring and nurturing;
• Free CRM; 
• Conversion journey visualization. 

Comparison with Brevo: HubSpot has more advanced CRM integration with better automation capabilities than Brevo.

Pricing 

HubSpot can be pricier, especially as features scale up, while Brevo provides a more cost-effective entry-level option.

• Paid plans start at $18 per month for up to 1,000 contacts with limits on advanced automation features; 
• A free 14-day trial is available to test the platform. 

Pros and Cons

Customer Reviews & Ratings

Ratings: Capterra 4.5 | G2 4.4 | Shopify 5

Common Feedback: Users value HubSpot’s comprehensive suite, but many mention the rising costs and overwhelming feature set as a hurdle as you scale.

ActiveCampaign — Exceptional for Email Marketing Automation

ActiveCampaign is a powerful marketing automation platform with CRM capabilities and advanced marketing automation features​.

Best for:

• Content creators;
• Small to midsize businesses;
• Service-based businesses. 

With its robust automation capabilities, businesses can automate repetitive tasks, such as lead scoring, lead nurturing, and follow-up communications, saving time and increasing efficiency. 

ActiveCampaign’s CRM features provide a centralized platform for managing customer interactions and tracking sales opportunities, enabling sales teams to gain valuable insights into customer behavior and preferences. 

Key Features

• Email marketing automation; 
• Sales automation workflows; 
• CRM with lead scoring; 
• Form and landing page builder.

Comparison with Brevo: ActiveCampaign is exceptional for its email marketing automation capabilities, providing more advanced automation workflows than Brevo.

Pricing 

ActiveCampaign’s pricing can be higher, particularly for smaller lists, whereas Brevo remains more accessible for budget-conscious users.

• ActiveCampaign’s pricing plans start at $15/month for a list of 1000 contacts with email marketing and marketing automation features;
• A free trial account with limits and restrictions is available for 14 days to try out the features.

Pros and Cons 

Customer Reviews & Ratings

Ratings: Capterra 4.6 | G2 4.5 | Shopify 4.5

Common Feedback: Users love ActiveCampaign’s automation features but find the setup process overwhelming.

Mailchimp — Great for Beginners and AI-driven Tools

Mailchimp is a good all-in-one marketing platform for beginners. It offers everything you need to get started and automate your marketing campaigns. 

Best for:

• Enterprise users;
• Ecommerce stores;
• Content creators and publishers.

If you’re looking for an alternative to Brevo with a better UI and simple features, Mailchimp is a good pick. It offers AI-based campaign creation with its email generator to speed up your efforts.

Plus, it connects easily with many other apps and tools, making your marketing efforts more effective. 

Although it might cost more and offer features similar to Brevo, it’s worth trying to see if it suits your business needs.

Key Features

• Email and landing page builder;
• Standard segmentation features;
• A/B testing; 
• Rich integration ecosystem.

Comparison with Brevo: While Brevo offers limited customizations and complicated UI,  Mailchimp offers an intuitive user interface and AI-driven tools to simplify email creation: 

Pricing

Mailchimp’s free plan has limitations, while Brevo provides a more generous free tier. 

• Free plan available for up to 500 subscribers and 1,000 emails per month; 
• Paid plans start at $13 monthly (billed annually) for up to 500 subscribers and 5,000 email sends.

Mailchimp Pros & Cons

Customer Reviews & Ratings

Ratings: Capterra 4.5 | G2 4.4 | Shopify 3.3

Common Feedback: Users enjoy Mailchimp’s ease of use, but many express concerns about its limited automation capabilities in lower-tier plans.

We actually have a dedicated article for the best Mailchimp alternatives. Check it out if you’re looking for a cheaper (or free!) tool similar to Mailchimp.

Moosend — Excellent for Affordability and Functionality

Moosend is an affordable email marketing solution with every essential feature you would find in Brevo. 

Best for: 

• SaaS companies; 
• Marketing agencies; 
• Consulting businesses.

Its drag-and-drop email builder offers a simplistic experience compared to Brevo. Thanks to segmentation, you can customize your emails based on customer’s behavior and preferences. 

Moosend offers premade automation templates for cart abandonment and onboarding to save you time. You can also use its automation builder to create sequences that suit your requirements. 

Key Features

• Drag-and-drop editor; 
• Subject line A/B testing; 
• AI subject line optimizer; 
• Segmentation; 
• Premade automation templates. 

Comparison with Brevo: Moosend offers a balanced blend of affordability and features, making it a value-for-money solution, compared to Brevo. 

Pricing

Moosend’s pricing model is budget-friendly compared to Brevo, which makes it more appealing. 

• Free 30-day trial account for testing out the platform; 
• Paid plans start at $7/month for up to 500 subscribers and unlimited emails. 

Pros and Cons

Customer Reviews & Ratings 

Ratings: Capterra: 4.6 | G2: 4.6 | Shopify: NA

Common Feedback: Users appreciate Moosend’s cost-effectiveness and functionality but expect a better integration ecosystem with third-party apps.

MailerLite — Known for Simplicity and High Deliverability

Mailerlite is a powerful Brevo alternative you should look at if deliverability is your concern. Its simple UI and AI-powered features make email marketing easier for small teams. 

Best for: 

• SaaS companies; 
• WooCommerce stores; 
• Retail stores.

Use its AI assistance to draft email campaigns or automation builder to set nurture sequences for improving customer relationships. There’s even a built-in website builder to create a website for your business. 

With integrations with major platforms and payment systems, you can even sell digital products directly using Mailerlite. 

Key Features

• Website and landing page builder; 
• AI-based email editor; 
• Digital product sales portal; 
• Premade automations; 
• A/B testing. 

Comparison with Brevo: MailerLite is known for its simple UI and great deliverability, making it a great choice for users overwhelmed with Brevo. 

Pricing

While Brevo offers unlimited contact storage on its plans, MailerLite has cheaper pricing tiers than Brevo. 

• Free plan for up to 1,500 contacts and 12,000 emails/month; 
• Paid plans start at $9/month for up to 500 subscribers and unlimited emails. 

Pros and Cons

Customer Reviews & Ratings 

Ratings: Capterra: 4.7 | G2: 4.6 | Shopify: 2.6

Common Feedback: Users love MailerLite for its straightforward setup, but some complain about its lousy customer service and issues with data sync on platforms like Shopify. 

Campaign Monitor — Best for Design and Email Customization

Campaign Monitor is one of the few established email marketing platforms that give a strong fight to Brevo in terms of features, especially design. 

Best for:

• Small and medium businesses;
• Marketing agencies;
• Professional services.

With Campaign Monitor’s intuitive email builder, you can create visually stunning and engaging email campaigns without coding. 

Additionally, an extensive library of pre-designed templates offers a great starting point for creating professional-looking emails. 

Key Features

• Drag-and-drop email builder;
• A/B testing and optimization;
• High email deliverability rates;
• Advanced tracking and analytics features;
• Integrations with hundreds of popular tools.

Comparison with Brevo: Campaign Monitor is best known for its design capabilities and email customization, offering more creative freedom than Brevo.

Pricing

Campaign Monitor’s pricing for large lists with advanced features can be higher, while Brevo offers a more budget-friendly tier. 

• Paid plan starts at $12/month for up to 500 subscribers and 2,500 emails sent per month;
• Free limited-period trial is also available. 

Pros and Cons

Customer Ratings & Reviews

Ratings: Capterra 4.5 | G2 4.1 | Shopify 4.6

Common Feedback: Users appreciate Campaign Monitor’s design tools but note that its pricing can be prohibitive for smaller businesses.

Brevo Alternatives FAQs

What features should I look for in a Brevo alternative?

Brevo lacks features to help you customize the design and has a slow customer support desk. So, always pick an alternative with a robust email designer with great templates. 

The email service provider should offer unique design blocks like product pickers, countdown timers, etc. for personalization and customization. 

Plus, the support should be lightning-fast and a generous free plan. Sender ticks all these boxes and also offers a free plan for up to 2,500 subscribers.  

About author

Skirmantas Venckus

Author

Sender

Skirmantas Venckus leads marketing at Sender, bringing hands-on experience helping brands connect with customers. He deeply understands email marketing’s evolving role and is passionate about making it work smarter, not harder, for everyone.

Writer - Anmol Ratan Sachdeva