When it comes to email marketing, there’s no denying its impact — an extraordinary ROI of $36 for every dollar spent! But let’s be honest: choosing a platform that doesn’t dent the pocket can be tricky.
Just because you’re on a budget doesn’t mean you need to compromise. The good news? Such options exist, and in this guide we go through the least expensive email marketing solutions that deliver real results.
Disclaimer: This article evaluates affordable email marketing services, including Sender, which our company owns. We present assessments based on research, industry standards, and user feedback. We selected these platforms after comparing their features, pricing, and performance. We don’t earn any commissions from links in this article.
Cheapest Email Marketing Platforms: Price Comparison
Are you in a hurry and want to check which are the cheapest email marketing platforms quickly? No worries, we’ve compared the cheapest email sender solutions so you don’t have to go through the trouble yourself.
Check our overview table, listing different low-cost email marketing software and their actual costs.
| Service | Up to 2,500 Subscribers | Up to 10,000 Subscribers | Up to 20,000 Subscribers | Up to 50,000 Subscribers |
| Sender | Free | $40/month | $75/month | $159/month |
| Omnisend | $44/month | $132/month | $265/month | $413/month |
| Brevo | Unlimited contacts with pricing depending on monthly email sends, starting at $26/month | |||
| Zoho Campaigns | $13/month | $37/month | $56/month | $104/month |
| Mailchimp | $60/month | $115/month | $242/month | $382/month |
| EmailOctopus | $18/month | $40/month | $70/month | $140/month |
| GetResponse | $25/month | $64/month | $142/month | $242/month |
| AWeber | $29/month | $83/month | $154/month | $312/month |
| Moosend | $32/month | $88/month | $160/month | $315/month |
| MailerLite | $22/month | $65/month | $125/month | $260/month |
10 Best Cheapest Email Marketing Services in 2025
From powerful automation to impressive deliverability, we’ve considered everything that matters in creating this list. Read this email marketing comparison roundup to pick the cheapest email marketing service in the market.
Sender — Cheapest Newsletter Service
⭐️ Trusted by 180,000+ businesses worldwide
Sender is one of the industry’s best free email marketing services with scalable plans, offering all the features you need to drive conversions. When it comes to crafting and sending professional-looking newsletters, this marketing solution doesn’t disappoint.
Being the cheapest email newsletter service doesn’t mean Sender skimps on features. In fact, Sender provides everything you need to supercharge your email marketing—without breaking the bank.
Create stunning emails with their intuitive drag-and-drop editor, automate your campaigns, and track your success with ease.
Even on the free plan, you can leverage pre-made automation templates to effortlessly set up welcome emails, abandoned cart reminders, and more. And if you ever have questions, no matter what time of the day, Sender’s got you covered with 24/7 live chat support.
Features Included at Low Cost
Sender offers a powerful yet affordable email marketing solution packed with features. Enjoy intuitive drag-and-drop email design, custom templates that you can further enhance with HTML editor, and automation tools to streamline campaigns. Segment audiences, customize templates, personalize messages, and analyze performance with detailed reports.
- Core features available: Email editor, pre-designed templates, segmentation, signup forms, automation workflows, and reporting & analytics;
- Free plan includes: Up to 2,500 subscribers and 15,000 emails per month, along with access to core features like the drag-and-drop editor and basic automation;
- Limitations: Advanced automation features, dedicated IP addresses, and priority support require a paid plan;
- High-value for price: Sender offers a generous free plan with a high subscriber limit, making it ideal for businesses starting out or with smaller lists.
Industry Fit
Sender is a budget-friendly email marketing platform ideal for small to medium businesses. This bulk email sender offers intuitive features and powerful deliverability tools to maximize your email marketing ROI.
- Ecommerce. Automate abandoned cart emails, send personalized product recommendations, and track purchase behavior to drive sales;
- Newsletters & media. Grow your follower list, tag subscribers based on interests, and deliver engaging content with visually appealing templates;
- Startups & small businesses. Build relationships with leads, nurture them through automated email sequences, and track your progress with insightful analytics.
Pricing
| Plan | Cost | Limits |
| Free Plan | $0/month | Up to 2,500 contacts and up to 15,000 emails/month |
| Standard Plan | Starts at $7/month | Up to 1,000 contacts and up to 12,000 emails/month |
| Professional Plan | Starts at $14/month | Up to 1,000 contacts and up to 24,000 emails/month |
Sender’s free plan makes it the cheapest email marketing software with limits worthy of running actual campaigns. The free plan lets you send up to 15,000 emails to 2,500 subscribers every month.
It unlocks several free email marketing tools like pre-built automation workflows, advanced segmentation, and email builder—features that you won’t find in most competitors’ freemium versions.
Discounts and Extra
Besides already being one of the most wallet-friendly email marketing solutions on the market, Sender goes above and beyond by offering a very generous 30% discount on its annual plans. If you run a non-profit, Sender offers a 25% discount on all its plans, whether billed monthly or annually.
With Sender, you can launch the cheapest email campaign—even on a free plan—complete with automation, segmentation, and analytics.
Omnisend — Best Email Marketing Tool with Great Value
Designed for ecommerce, Omnisend is the perfect email marketing tool for online brand owners looking to launch and scale their campaigns.
This platform gives you all the features you need to succeed, from beautiful email templates and automation workflows to advanced segmentation and multi-channel marketing.
While you’ll find all the standard features you’d expect—a user-friendly landing page builder or a library of stunning email templates—Omnisend takes it a step further with digital marketing tools such as campaign performance benchmarks, built to maximize your success.
Finally, Omnisend seamlessly integrates with Shopify and other popular ecommerce platforms for a streamlined workflow.
Features Included at Low Cost
Omnisend focuses on providing email and SMS marketing specifically designed for ecommerce businesses. Beyond standard email features like automation and segmentation, Omnisend integrates seamlessly with popular ecommerce platforms like Shopify, allowing you to target customers based on purchase history and behavior.
Leverage pre-built automation workflows for abandoned carts, welcome messages, and post-purchase follow-ups to boost sales and engagement. While Omnisend offers a free plan, their paid plans unlock the full potential of their ecommerce-focused features.
- Core features available: Email & SMS marketing, automation workflows, pre-built ecommerce templates, pop-ups & signup forms, and reporting & analytics;
- Free plan includes: Up to 250 contacts and 500 emails per month, basic automation, pre-built workflows, and signup forms;
- Limitations: Advanced segmentation, email & SMS automation, and some integrations are limited on the free plan;
- High-value for price: Omnisend’s free plan is specifically designed for ecommerce businesses and includes features like abandoned cart emails and product recommendations.
Industry Fit
Omnisend is a powerful email & SMS marketing automation platform built specifically for ecommerce businesses.
- Online retail. Recover lost sales with automated abandoned cart emails, send targeted product recommendations, and personalize the shopping experience;
- Direct-to-consumer brands. Build strong customer relationships with personalized welcome series, post-purchase follow-ups, and loyalty program communications;
- Subscription box services. Reduce churn and increase customer lifetime value with engaging email campaigns, automated win-back sequences, and timely billing reminders.
Pricing
| Plan | Cost | Limits |
| Standard | $16/month | Up to 500 contacts and 6,000 emails/month |
| Pro | $59/month | Up to 2,500 contacts and unlimited emails. |
The free plan offers all basic features for up to 250 contacts and you can send up to 500 emails every month.
Love it, we evaluate annually and it continues to be the best bang for the buck, plus they keep adding features which is great.
— Marcus from Capterra
Brevo — Cheap Email Marketing Software for Marketers
Brevo is the go-to email marketing software for marketers who demand powerful features without the hefty price tag.
Enjoy all the features you need to craft highly targeted campaigns, including advanced segmentation, personalization options, and pre-built automation workflows.
Brevo empowers you to reach your audience across multiple channels (SMS, WhatsApp, etc.) with its intuitive platform and budget-friendly pricing. You can also build email marketing campaigns quickly using a drag-and-drop editor, which doesn’t require any coding experience.
This low-cost platform also allows for customization of subject lines and email content through dynamic fields, enabling more personalized communication.
Features Included at Low Cost
Brevo stands out by providing a comprehensive suite of marketing tools beyond email. While offering powerful email marketing features like automation and segmentation, Brevo also includes SMS marketing, chat, transactional emails, and even a CRM within its platform.
This makes it ideal for businesses looking for a one-stop solution to manage all their customer interactions.
- Core features available: Email marketing, SMS marketing, marketing automation, transactional emails, landing pages, and signup forms;
- Free plan includes: Unlimited contacts and up to 300 emails per day, basic automation features, and access to core features like the drag-and-drop editor;
- Limitations: The free plan includes Brevo branding on emails, and daily sending limits might be restrictive for larger businesses;
- High-value for price: Brevo’s free plan allows for unlimited contacts, making it a good option for businesses with large lists but lower sending frequency needs.
Industry Fit
Brevo is a multi-channel marketing platform offering email marketing, SMS, chat, and marketing automation tools in one place.
- Ecommerce. Send transactional emails, automate abandoned cart reminders, and segment customers based on purchase history for targeted promotions;
- Travel & hospitality. Deliver personalized booking confirmations, send pre-trip information, and nurture customer relationships with targeted offers and promotions;
- Nonprofits. Cultivate donor relationships with engaging newsletters, promote fundraising campaigns, and automate donation thank you messages.
Pricing
| Plan | Cost | Limits |
| Starter | $9/month | Up to 20,000 emails per month. Marketing automation for up to 2,000 contacts. |
| Business | $65/month | Unlimited contacts; 20,000 emails per month. |
Use its free plan to send up to 300 emails daily and store unlimited emails. However, only basic features, such as email templates, email editor, etc., are available.
Very easy to use, with clear pricing. We particularly like how intuitive it is to design newsletters. We find it perfect for a small organisation that needs simple tools to communicate on a daily or weekly basis with a medium-sized audience.
— EPUB from Trustpilot
Find more similar tools here: 10 Brevo Alternatives: Identifying Best Options
Zoho Campaigns — Affordable Bulk Email Services
Zoho Campaigns is a generously cheap bulk email marketing solution designed to empower small businesses and startups.
This platform offers all the features you need to succeed, from a drag-and-drop email editor and pre-designed templates to automation workflows and insightful analytics.
Zoho Campaigns offers a robust yet cost-effective email marketing solution that seamlessly integrates with the broader Zoho ecosystem, making it an ideal choice for businesses already leveraging Zoho products.
Create visually appealing emails with the intuitive drag-and-drop editor, and automate your campaigns with sophisticated workflows to nurture leads and drive conversions.
And if you’re on the fence about whether Zoho Campaigns is the right platform for your business, their generous free plan might be just what you need to make up your mind.
Features Included at Low Cost
Zoho Campaigns provides a robust email marketing platform deeply integrated with the Zoho suite of business applications. If you’re already utilizing Zoho CRM or other Zoho tools, Zoho Campaigns slots in seamlessly to leverage existing customer data.
Beyond standard features like automation and A/B testing, Zoho Campaigns stands out with advanced deliverability tools and detailed reporting features. This makes it a strong option for businesses focused on email deliverability and data-driven optimization.
- Core features available: Email marketing, automation workflows, pre-designed templates, A/B testing, signup forms, and reporting & analytics;
- Free plan includes: Up to 2,000 subscribers and 12,000 emails per month, access to basic templates, and sign-up form builder;
- Limitations: Advanced automation features, custom domain branding, and some integrations require a paid plan;
- High-value for price: Zoho Campaigns integrates seamlessly with other Zoho products, making it a cost-effective option for businesses already using the Zoho suite.
Free users on Zoho Campaigns can still access basic email marketing tools like the email editor, automation and opt-in forms—great for testing out the platform without taking the dive head-first.
Industry Fit
Zoho Campaigns is a scalable email marketing platform that integrates seamlessly with other Zoho products, making it ideal for businesses already using the Zoho suite.
- B2B companies. Generate leads through targeted campaigns, nurture them with personalized content, and track engagement to identify qualified prospects;
- Event management. Promote events with eye-catching email campaigns, manage registrations, send automated reminders, and gather feedback post-event;
- Educational institutions. Communicate with students, faculty, and alumni through newsletters, announcements, event invitations, and personalized updates.
Pricing
| Plan | Cost | Limits |
| Free Plan | Free | Up to 2,000 contacts and 6,000 emails/month |
| Standard Plan | Starts at $7/month | Up to 500 contacts, additional pricing based on volume |
| Professional Plan | Starts at $16/month | Includes advanced automation and analytics |
The free account is for businesses with up to 2,000 subscribers and lets you send 6,000 emails monthly. Though automation is limited on the free plan, the integration with Zoho CRM and other apps makes it useful.
I’ve evaluated multiple CRM solutions for our small med-tech subsidiary and selected Zoho based on it’s modularity and customization features. From all available versions, we are now using the CRMPlus package. The CRM is either cloud based as a desktop solution or accessible via the app.
— Ollie from G2
Mailchimp — Inexpensive Email Platform with Limited Features
Mailchimp is a leading email marketing platform designed to help businesses of all sizes achieve their marketing goals.
This comprehensive solution offers all the features you need to succeed, from a huge library of templates and easy-to-use automation tools to powerful segmentation capabilities and insightful analytics.
Whether you’re just starting out or looking to scale your email marketing, Mailchimp provides a user-friendly platform with everything you need to grow your business.
Their visual builder simplifies the creation of landing pages, popups, and emails, while clear reporting dashboards provide key metrics like open rates, click-through rates, and subscriber activity at a glance.
Features Included at Low Cost
Mailchimp, a household name in email marketing, offers an incredibly user-friendly platform with a drag-and-drop email editor and a wide variety of templates, making it easy for even beginners to create professional-looking emails.
Beyond the basics, Mailchimp provides marketing automation, segmentation, and website tracking features to help businesses target their audience effectively.
- Core features available: Email editor, pre-designed templates, marketing automation, segmentation, signup forms, landing pages, and basic analytics;
- Free plan includes: Up to 500 contacts and 2,500 sends per month, access to the basic email editor, a limited selection of templates, and simple automation;
- Limitations: The free plan has limited features, branding restrictions, and limited support options;
- High-value for price: Mailchimp’s free plan is a good option for very small businesses or individuals just getting started with email marketing.
Industry Fit
Mailchimp is a popular email marketing platform known for its ease of use and comprehensive features, making it suitable for businesses of all sizes.
- Ecommerce. Recover abandoned carts, promote new products, and segment customers based on purchase history for targeted campaigns;
- Bloggers & content creators. Grow your audience, promote your content, and build a strong community with engaging email newsletters;
- Small businesses & entrepreneurs. Stay top-of-mind with regular newsletters, promote special offers, and nurture customer relationships with targeted campaigns.
Pricing
| Plan | Cost | Limits |
| Essentials | $13/month | Up to 500 subscribers; 5,000 emails per month |
| Advanced | $20/month | Up to 500 subscribers; 6,000 emails per month |
| Premium | $350/month | Up to 500 subscribers; 150,000 emails per month |
Mailchimp pricing is clear and straightforward. The free plan is useful only for sending up to 1,000 emails per month to a list of up to 500 subscribers.
Mailchimp has been fantastic for my small business! It’s super easy to set up and customize email campaigns, and the analytics help me see what’s working. Integrating with my online store has made follow-ups a breeze, saving me so much time. Highly recommend for any small business owner looking to streamline their marketing!
— Okipala from Trustpilot
Interested in Mailchimp? Read this before making any decisions: 14 Mailchimp Alternatives Compared (2025 Update)
EmailOctopus — Cheap Email Blast Service
EmailOctopus is the go-to platform for businesses looking to send high-impact email campaigns without going over their budget.
This highly affordable email marketing service offers all the essential features, including an easy-to-use drag-and-drop builder, automated email sequences, detailed analytics, and even landing page creation.
EmailOctopus makes it easy to streamline your marketing efforts and nurture leads with powerful automation features. Build automated email sequences to welcome new subscribers, recover abandoned carts, and guide customers through their journey – all on autopilot.
With this admirably cheap email sending service platform, gain valuable insights into your campaign performance with detailed analytics, tracking everything from open and click-through rates to subscriber engagement.
Features Included at Low Cost
Email Octopus presents a compelling option for businesses seeking simplicity and affordability. Their clean and intuitive interface makes navigating the platform a breeze, while still offering essential features like automation, segmentation, and insightful reporting.
- Core features available: Drag-and-drop email builder, pre-designed templates, automation workflows, list segmentation, signup forms, and reporting & analytics;
- Free plan includes: Up to 2,500 subscribers and 10,000 emails per month, access to most core features, including automation and segmentation;
- Limitations: Advanced automation features, custom domain branding, and priority support require a paid plan;
- High-value for price: EmailOctopus offers a generous free plan with a good subscriber limit and access to key features, making it ideal for businesses and creators with growing audiences.
Industry Fit
EmailOctopus is a cost-effective email marketing platform that integrates seamlessly with popular platforms like WordPress and Zapier.
- Bloggers & content creators. Grow your email list, deliver your latest content, and connect with your audience through targeted email campaigns;
- Nonprofits & charities. Engage donors, promote fundraising initiatives, and share impact stories with compelling email newsletters;
- Small businesses & startups. Build brand awareness, nurture leads, and drive sales with automated email sequences and targeted campaigns.
Pricing
| Plan | Cost | Limits |
| Free | $0 | Up to 2,500 subscribers and 10,000 emails/month. No automation access |
| Pro | $9/month | Up to 500 subscribers, 10,00 emails/month |
EmailOctopus’ free plan allows users to send up to 10,000 emails per month to 2,500 subscribers. It stands out among cheap email marketing services for small businesses and startups looking to manage their email marketing on a budget.
The cost to value with EmailOctopus has been incredible. Reaching out when you need help is easy, and the response is fast. I am glad we made the switch and would recommend more small companies to give them a try.
– Jasmine from Capterra
GetResponse — Cheap Email Marketing Automation Software
GetResponse is the ideal solution for businesses seeking powerful yet budget-friendly email marketing automation. GetResponse goes beyond basic email marketing, offering a comprehensive suite of tools designed to elevate your campaigns and simplify your workflow.
From their intuitive drag-and-drop builder to AI-powered content generator and SEO Optimization tools, GetResponse makes it simple to achieve real email marketing success.
But this modestly priced email marketing solution doesn’t stop there. Create automated workflows with ease using the visual automation builder, and choose from a library of professionally designed email templates to jumpstart your campaigns.
With GetResponse, you get a complete marketing toolkit at your fingertips.
Features Included at Low Cost
GetResponse goes beyond standard email marketing by offering a comprehensive suite of tools designed to build online businesses. Alongside robust email marketing features like automation and segmentation, GetResponse provides landing page creation, webinar hosting, and marketing automation funnels.
This makes it a good option for businesses looking to manage multiple aspects of their online presence in one place.
- Core features available: Email marketing, marketing automation, landing pages, signup forms, webinars, and basic analytics;
- Free plan includes: Up to 500 contacts, access to the drag-and-drop editor, website builder, and basic automation features;
- Limitations: The free plan has limited features, limited access to templates, and GetResponse branding;
- High-value for price: GetResponse’s free plan includes a website builder, making it a good value for businesses looking for an all-in-one solution.
Industry Fit
GetResponse is a comprehensive marketing automation platform that offers email marketing, landing pages, webinars, and more.
- Ecommerce. Recover abandoned carts, send personalized product recommendations, and automate your email marketing to boost sales;
- Course creators & coaches. Promote your courses, nurture your audience, and deliver valuable content with automated email sequences;
- Digital marketers. Generate leads, nurture them through the sales funnel, and track your marketing ROI with advanced analytics.
Pricing
| Plans | Cost | Limits |
| Email Marketing | $15/month | Unlimited emails for up to 1,000 subscribers |
| Marketing Automation | $48/month | Automation + unlimited emails for up to 1,000 subscribers |
| Ecommerce Marketing | $97/month | Ecommerce integration + automation + Unlimited emails for up to 1,000 subscribers |
Besides already being one of the cheapest email automation platforms on the market, there’s a 30-day free trial plan which you can use to send up to 2,500 emails and test the platform.
What I like about Getresponse is how powerful yet intuitive the software is. The functionality is mind blowing, and yet a novice marketer like myself can master it in a very short time.
– Jean from G2
AWeber — Small Business Email Marketing Solution
‘An oldie but a goodie’ doesn’t only apply to classical tunes—the same can also be said about AWeber. This budget-friendly email marketing solution has been around the block, but keeps up with the competition thanks to its comprehensive landing-page builder and user-friendly email automation.
AWeber’s drag-and-drop email builder gives you access to over 700 fully customizable HTML templates. Plus, there’s a library of 6,000+ free stock images to help your emails stand out and look professional without having to comb through endless selection on Unsplash.
AWeber has AI integration to suggest email content, subject lines, and even branded templates pulled straight from your website. You can also easily segment your audience and set up automated emails that respond to things like clicks or purchases, making AWeber one of the cheapest email autoresponders in the biz.
Features Included at Low Cost
AWeber is a solid choice for small businesses, creators, and nonprofits looking for reliable email marketing tools with no upfront cost. Its free plan supports up to 500 subscribers and includes many of the core email marketing features needed to launch your campaigns—ideal for those just started out.
- Core features available: Drag-and-drop email builder, branded email templates, single automation workflows, basic segmentation, landing pages, signup forms, and RSS-to-email campaigns.
- Free plan includes: Up to 500 subscribers, 3,000 email sends per month, one landing page, ecommerce integration, and access to basic tools like automation, templates, and analytics.
- Limitations: Split testing, advanced automations, and behavioral segmentation are reserved for paid plans. Ecommerce features like cart abandonment and sales tracking also require upgrading.
- High-value for price: With a generous feature set on the free tier and a beginner-friendly platform, AWeber is a great pick for users who want professional-looking emails without a steep learning curve.
Industry Fit
AWeber’s intuitive design and cost-effective plans make it a favorite among small and medium-sized businesses that need simple yet reliable tools to foster customer relationships without hefty price tags.
- Ecommerce. Online stores utilize AWeber to automate personalized campaigns like abandoned cart emails and tailored product suggestions.
- Event Organizers. AWeber’s integration with registration systems and automation capabilities allow event managers to efficiently handle invitations, reminders, and follow-ups for every type of event.
- Course creators. AWeber’s automation workflows are great for creating onboarding sequences that guide new users through your product features, helping improve activation and reduce churn.
Pricing
| Plan | Cost | Limits |
| Free Trial | Free (30 days) | Access to all basic features; up to 500 subscribers and 3,000 email sends. |
| Lite | Starts at $12.50/month | Includes up to 500 subscribers with unlimited email sends, full automation, landing pages, and basic reporting. |
| Plus | Starts at $20/month | Pricing scales with subscriber count; unlocks more features like split testing, behavioral automation, and sales tracking. |
| Unlimited | Custom Pricing | Designed for high-volume senders; includes unlimited subscribers and emails, 24/7 live support, and custom features. |
You can explore everything AWeber has to offer with its full-featured 30-day free trial. The cheapest tier won’t break the bank, unless you have a huge contact list or are looking for split testing or ecommerce tools.
Aweber is comparatively an easy solution for email marketing and can also be used for some basic ecommerce marketing needs. We choose this platform for our marketing department because it is easy for us to work with, it comes with all fundamental features required for a successful marketing, and it is quite market competitive and I would say fairly priced software.
— Malik from G2
Moosend — Cheapest Mass Mailing Service
Looking for a free software that helps you dip your toes into the world of email marketing without drowning in complex features and eye-popping invoices? Look no further than Moosend.
This platform might not be as famous as its big brothers, but it packs a punch when it comes to providing essential bulk emailing tools at a price that won’t make your wallet cry.
Moosend keeps things simple and straightforward, perfect for beginners. You get a drag-and-drop editor to craft visually appealing emails, pre-made email templates to get you started quickly, and basic automation features to set up welcome series and other simple workflows.
Plus, their reporting dashboard is clear and concise, so you can actually understand what’s working and what’s not.
Features Included at Low Cost
Moosend offers a generous free plan for up to 1,000 subscribers, giving you access to core features without spending a dime. This makes it one of the best free email marketing services for small businesses and individuals starting out.
- Core features available: Drag-and-drop email editor, pre-designed templates, automation workflows, list segmentation, signup & opt-in forms, reporting & analytics;
- Free plan includes: Up to 1,000 subscribers, unlimited emails, landing pages, signup forms, and access to core features like the automation editor;
- Limitations: Transactional emails, SMTP service, and phone support are only available on paid plans;
- High-value for price: Moosend offers a generous free plan with unlimited emails for up to 1,000 subscribers, making it a great option for businesses with growing lists.
Industry Fit
Moosend is an intuitive email marketing and automation platform offering advanced features at competitive prices.
- Ecommerce. Recover abandoned carts, personalize the customer journey, and drive repeat purchases with targeted email campaigns;
- SaaS companies. Onboard new users, promote features, and reduce churn with automated email sequences and personalized messaging;
- Digital marketing agencies. Manage multiple client accounts, create and send campaigns, and track performance with detailed analytics.
Pricing
| Plan | Cost | Limits |
| Free Trial | Free (30 days) | Access to all features; limited to 1,000 unique active subscribers. |
| Pro Plan | Starts at $9/month | Pricing based on the number of subscribers; includes unlimited emails. |
| Enterprise | Custom pricing | Tailored features and subscriber limits based on business requirements. |
You can test out Moosend’s full capabilities during the free trial (for a whole month!). The cheapest paid plan doesn’t bite too, unless you have a huge contact list.
Its pricing and features are competitive to Mailchimp, despite costing multiple times less per mailing list. It is easy to use and has very intuitive UI. Its universal website embedding feature is easy to integrate, and works well. Customer support is very timely and helpful.
– Diane from G2
MailerLite — Low-Cost Email Marketing with Advanced Features
MailerLite might sound, well, ‘lite’, but don’t let the name fool you. This sleek, budget-friendly platform is loaded with advanced features that rival the big players.
You get advanced automation workflows, dynamic audience segmentation, A/B testing, and even ecommerce features like product blocks and abandoned cart emails.
Whether you’re just getting started or scaling up, MailerLite keeps things easy without the steep learning curve (or a hefty price tag). Its intuitive form builder lets you easily create pop-ups and embedded forms, customize triggers, timing, and visibility, and start capturing leads with minimal effort.
MailerLite also lets you build entire websites, landing pages, and stunning newsletters in just a few clicks—complete with RSS campaigns, embedded forms and surveys—all without any coding required.
On top of everything, this low-cost marketing solution also offers a generous ‘Free Forever’ plan with limited access to tools like automation, a landing page builder, and a drag-and-drop editor.
Features Included at Low Cost
MailerLite’s paid plan is surprisingly generous, making it a great starting point for small businesses, newsletter creators, and anyone testing the waters of email marketing.
- Core features available: Multi-trigger email workflows, unlimited emails, AI-assistance, landing page & drag-and-drop email builder, A/B testing, pre-made templates, built-in reporting.
- Free plan includes: Up to 1,000 subscribers, access to the drag-and-drop editor, website builder, and basic automation features.
- Limitations: The free plan has limited features, including no pre-made templates and MailerLite branding. There’s limited automation functionality for more advanced triggers and no built-in deliverability dashboard.
- High-value for price: MailerLite’s free version is a great way to see if this solution works for your business or individuals just getting started with email marketing.
Even at the cheapest subscription, which goes for $9/month, MailerLite takes it out of the park by offering auto-resend function, multi-trigger workflows, and unlimited emails.
They’ve also teamed up with Stripe, making it simple to sell digital products directly through your emails or landing pages.
Industry Fit
MailerLite is an ideal choice for small businesses and startups working with a modest budget but still wanting more than just basic automation and newsletter options.
- Online course creators. Sell and deliver your digital products or classes seamlessly using Stripe integration, automated email sequences, custom landing pages and web pages—no tech skills needed;
- Ecommerce brands. Recover abandoned carts, highlight new arrivals, and keep customers coming back with product-focused emails and subscriber behavior-based automations;
- Freelancers & consultants. Build your brand, manage client communication, and promote services through sleek email campaigns, personal landing pages, and automated workflows.
Pricing
| Plan | Cost | Limits |
| Free Trial | Free (30 days) | Access to most features; limited to 1,000 unique active subscribers. |
| Growing Business | Starts at $9/month | Pricing based on the number of subscribers; includes unlimited emails + Ecommerce integration + automation. |
| Advanced | Starts at $18/month | Tailored features and subscriber limits based on business requirements. |
MailerLite has a generous 30-day free trial plan which you can use to send up to 12,000 emails to 1000 subscribers while taking out most premium features for a spin.
I love how easy it is to get started. I can easily schedule emails which I really appreciate since I create emails in batches. I can easily bounce between heavy and basic design for emails. And I like how it’s extremely self-explanatory.
— Gladys M. from G2
Free Email Marketing Services — Compare ‘Forever Free’ Plans
| Brand | Contact limit | Monthly emails | Free account restrictions |
| Sender | 2,500 | 15,000 | Limited automation, no dedicated IP, basic reporting |
| Omnisend | 250 | 500 | No automation workflows, Omnisend branding, limited support |
| Brevo | Unlimited | 9,000 (300/day) | Daily sending limit, Brevo branding, limited reporting |
| Zoho Campaigns | 2,000 | 12,000 | Limited templates, Zoho branding, basic automation |
| Mailchimp | 500 | 1,000 | Mailchimp branding, limited templates, basic support |
| EmailOctopus | 2,500 | 10,000 | EmailOctopus branding, limited templates, basic support |
| GetResponse | 500 | 2,500 | Limited landing pages, GetResponse branding, basic automation |
| AWeber | 500 | 3,000 | Limited automation, AWeber branding, basic support |
| Moosend | 1,000 | Unlimited | 30-day free trial, Moosend branding, limited automation |
| MailerLite | 1,000 | 12,000 | MailerLite branding, basic reporting & analytics |
Sender stands out among the free plans by offering a generous contact limit of 2,500 and allowing up to 15,000 emails per month. While it has some limitations, such as basic reporting and no dedicated IP, the higher allowances make it a strong choice for small businesses or startups looking to engage a larger audience without immediate costs.
On the other hand, Omnisend offers the least favorable free plan. It offers a free plan with a contact limit of only 250 and a monthly email allowance of 500. Additionally, the free plan lacks automation workflows, includes Omnisend branding on emails, and provides limited support. These restrictions may hinder businesses aiming to scale their email marketing efforts effectively.
How to Choose the Right Cheap Email Marketing Platform
Finding the perfect affordable or even free email marketing services is easy if you start by asking the right questions.
Does the platform offer a budget-friendly option for cheap email marketing?
Affordability is important, but it should offer value and make sense for your business. Here’s what you should do:
- Look for pricing that matches your business size;
- Watch for hidden costs like add-ons or extra charges;
- Compare plans to see which offers the best value for your budget.
Do its features, such as automation or analytics, meet your needs?
Cheap doesn’t mean you should settle for less. Prioritize platforms with features that are a must for your growth goals. Do your own research on features and find answers for the following questions:
- Is email automation included in the lower tiers?
- Does it provide analytics to track open and click rates?
- Are there options for segmentation or personalization?
Are there any feature restrictions or limitations on the smaller plans?
Lower-cost plans often come with limits and trade-offs. Be sure about what’s missing before committing to a platform. Here’s what you should keep in mind:
- Check for limits on the number of subscribers or emails;
- Find out if features like automation builder or segmentation are missing;
- Ensure upgrading is easy when your needs grow.
How does it integrate with other tools and platforms?
Your email marketing tool should play nice with the rest of your stack. Before committing, you should Check for integrations that simplify workflow. Ask yourself:
- Does it sync with your CRM or ecommerce platform?
- Are integrations easy to set up without technical help?
- Is there an API if you need advanced connections?
Does it provide a free trial or plan so you can test it out?
Trying before buying can save you from costly mistakes. A free plan helps you check a platform’s features without committing to a paid plan. Here’s what you should do:
- Look for platforms with free trials or forever-free plans;
- Is the interface easy to navigate?
- Check if customer support is responsive during the trial period.
Cheap Email Marketing Tools FAQ
What is the best free email marketing software to use?
Many email marketing tools promise ‘free usage,’ but only a few free email marketing services provide generous usage limits. Out of all the best cheap email marketing providers, Sender has a forever free plan that you can use for up to 2,500 subscribers and 15,000 emails a month.
The best part is that you can set up unlimited automations on its free plan, along with many other premium features.
What is the most cost-effective email marketing tool?
When choosing an affordable email marketing tool, you must look at its free tier limits and restrictions on basic plans. A cost-effective email campaign tool does not limit access to features based on how much you pay for usage.
Considering this, Sender is one of the best free email marketing services with a cost-effective pricing structure. It has generous free tier limits and doesn’t restrict you from using advanced features like automation. Plus, you can send up to 15,000 emails every month, without paying anything.
Which is the cheapest newsletter service?
According to our research, Sender is the cheapest newsletter service for anyone in the long run. First of all, its free plan helps you scale up to 15,000 emails/month and 2,500 subscribers without any expense. Even after that, the paid plans start at $10/month, which makes it the least expensive email marketing service compared to other options.
