11 Email Marketing Platforms for Nonprofits [With Discounts]

Email marketing might not be the most exciting topic, but it’s how nonprofits keep connected with supporters and actually bring in donations. Finding the best email marketing platforms for your nonprofit? That’s the tricky part.

We’ve spent countless hours testing these platforms to put together this rundown of email marketing services for nonprofits that won’t drain your already stretched budget. You’ll find both the cheapest options and some more robust platforms with bulk email services for when you’ve got thousands of contacts.

Email Marketing Platforms for Nonprofits — Comparison Table

Before we dive into each platform’s specifics, let’s quickly compare them:

11 Best Email Marketing Platforms for Nonprofits

Now you know what you must look for in a platform, here are the best charity email marketing tools you should consider for your nonprofit organization. 

• Sender; 
• Mailchimp; 
• Campaign Monitor;
• GetResponse; 
• MailerLite; 
• ActiveCampaign; 
• Donorbox; 
• Keela; 
• Constant Contact;
• Moosend;
• Flodesk.

Let’s look at each of these affordable email platforms for NGOs in detail. 

Sender — Best Email Marketing Platform for Nonprofits 

Sender offers the best free email marketing for nonprofits deal on the market–2,500 subscribers and 15,000 monthly emails without spending a dime. Perfect for nonprofits where “budget” is often on the mind.

Overall rating:

4.7

/5

G2:

4.5

Trustpilot:

4.8

Capterra:

4.7

See full Sender overview

Sender pricing: Starts at $7/month for up to 2,500 subscribers and 12,000 emails/month. Free plan available. 

The drag-and-drop email builder gets the job done with templates that actually look like they were designed for nonprofits, and not corporate sales teams. You can also customize up to three templates however you please to maintain your brand look.

The list segmentation lets you send personalized campaigns to each group–volunteer opportunities to the helpful people and donation appeals to your reliable givers. The automated “thank you” message option is a lifesaver when you’re too swamped to manually thank every donor. 

The email deliverability is solid too–your urgent campaign emails will end up in inboxes instead of spam folders, which is half the battle. Finally, the analytics will help you to track what works (and what doesn’t).

Key Features for Nonprofits

• Community engagement analytics. Track key metrics like open rates, click-through rates, and donation conversions to understand what resonates with your audience;
• Automated email sequence. Nurture relationships and encourage recurring donations with pre-built or custom email sequences triggered by specific actions or timeframes;
• SMS marketing features. Send targeted text messages for urgent updates, event reminders, or time-sensitive donation appeals, reaching supporters directly;
• Customizable email templates for nonprofits. Access pre-designed templates specifically crafted for nonprofit messaging, ensuring visually appealing and impactful communications.

Sender is Ideal For

• Animal shelters and rescue organizations. Sender’s SMS features are perfect for sending time-sensitive adoption alerts and urgent fundraising appeals, while visually appealing templates help showcase animals in need;
• Environmental advocacy groups. Create impactful email campaigns with Sender’s customizable templates to promote events, share conservation updates, and rally support for environmental protection initiatives;
• Community health centers and services. Use Sender to segment your audience and deliver targeted health awareness messages, appointment reminders, and fundraising appeals to specific demographics in your community.

Pricing 

• Free tiers: $0 (2,500 contacts—15,000 emails/month);
• Standard: $7/month (1,000 contacts—12,000 emails/month);
• Professional: $14/month (1,000 contacts—24,000 emails/month);
• Enterprise: Custom price;
• Nonprofit discount: 25% off all plans.

Mailchimp — Integrations with Donation Platforms like PayPal

Everyone knows Mailchimp, an email marketing veteran that’s been around the block for almost 20 years. While the 15% nonprofit discount isn’t the most generous, Mailchimp makes up for it with an extensive list of integrations—including PayPal, Donorbox, and most major CRMs.

Overall rating:

3.9

/5

G2:

4.3

Trustpilot:

2.8

Capterra:

4.5

See full Mailchimp review

Mailchimp pricing: Starts at $12/month for up to 500 contacts and up to 5,000 emails/month. Free plan available.

The automation is where it gets good–you can set up entire donor journeys once and let them run their course without lifting a finger. Monthly donors get different emails than one-timers, which helps keep them around longer. 

Meanwhile, its robust A/B testing feature for email subject lines teaches you what works with your target audience. The donation form integration means supporters don’t get bounced around between different systems when making a gift.

While their free plan is more limited than it used to be–just 500 contacts and 1,000 email sends per month, with a daily send limit of 500 emails. Mailchimp isn’t a HIPAA-compliant email platform, which might be an issue if you’re handling sensitive health information.

Key Features for Nonprofits

• Drag-and-drop email campaign builder. Easily create visually engaging emails with a user-friendly interface, requiring no coding experience;
• Landing page builder. Design and launch dedicated landing pages and sign up pages within Mailchimp to capture leads and drive conversions for specific campaigns;
• Basic segmentation features. Group your audience based on demographics, behavior, or interests to deliver more relevant content and offers;
• Large integration library. Connect Mailchimp seamlessly with thousands of third-party apps and platforms, expanding your marketing capabilities and centralizing data.

Mailchimp is Ideal For

Widely recognized nonprofit newsletter software, Mailchimp makes it easy to send consistent, branded communications to a whole range of audiences, such as:

• Educational institutions. Schools, universities, and educational nonprofits can use Mailchimp to share newsletters, event updates, and fundraising appeals with various audiences, from students to alumni;
• Youth development organizations. With visually appealing templates and easy-to-use features, Mailchimp allows youth programs and after-school centers to engage students, parents, and donors alike;
• Community foundations and grantmakers. Streamline communication with grant recipients, donors, and community stakeholders through automated reports, newsletters, and announcements using Mailchimp’s intuitive platform.

Pricing

• Free plan: $0 (500 contacts—1,000 emails/month);
• Essentials: $12/month (500 contacts—5,000 emails/month);
• Standard: $20/month (500 contacts—6,000 emails/month);
• Premium plan: $299/month (10,000 contacts—150,000 emails/month);
• Nonprofit discount: 15% off to verified nonprofit organizations and charities.

“I am very happy using Mailchimp for my small non-profit and am currently using the free version which meets our needs currently. As we expand, we may upgrade, and we are exploring switching our website to Mailchimp as well. Currently we have a popup on our website that lets people sign up for our Mailchimp newsletter, which is a great tool.”

— Tracy from Capterra

Also read: 7 Mailchimp Alternatives for Nonprofits & Charity

Campaign Monitor — Best for Consistent Branding

If you’re looking for email marketing for nonprofit organizations, Campaign Monitor is a good choice–whether that’s wildlife conservation, arts groups, or international development–that care about how their campaigns look.

Overall rating:

4.1

/5

G2:

4.1

Trustpilot:

3.8

Capterra:

4.5

See full Campaign Monitor review

Campaign Monitor pricing: Starts at $12/month for up to 500 contacts and 2,500 emails/month. 30-day free trial available.

This platform makes your emails look professionally designed even if you’re not a designer. Customizable pre-made email templates, not to mention dynamic content tools, can make your cause stand out without needing a professional at hand. 

Their journey designer tool automatically moves supporters through different communication paths based on what they click or open. It also makes volunteer recruitment emails and donor cultivation much more systematic.

The personalization goes beyond just “Dear [NAME]”–Campaign Monitor can actually show you different content blocks based on the user’s donation history or interests. Meanwhile, the automated “Thank you” messages and welcome series run in the background while you focus on other campaigns.

While Campaign Monitor costs more than some other platforms, the 15% nonprofit discount certainly helps, making this email marketing software a great option for organizations looking for consistent branding.

Key Features for Nonprofits

• Visually driven email builder. Craft eye-catching emails with ease using Campaign Monitor’s intuitive drag-and-drop builder, ensuring your message stands out;
• Targeted segmentation for personalized appeals. Divide your audience based on donation history, volunteer activity, or interests to send highly targeted fundraising appeals and impact reports;
• Donation form integration. Connect with popular fundraising platforms to embed donation forms directly within your emails, making it easy for supporters to contribute;
• Performance tracking & analytics. Gain insights into your campaign performance with detailed reporting on open rates, click-through rates, and conversions, allowing for data-driven optimization.

Campaign Monitor is Ideal For

• Arts and cultural organizations. Theaters, museums, and galleries can leverage Campaign Monitor’s visually driven email builder to create campaigns showcasing upcoming events, exhibitions, and artist spotlights;
• International relief organizations. Reach diverse donor segments effectively with Campaign Monitor’s segmentation tools, tailoring fundraising appeals and impact reports based on donation history, location, and areas of interest;
• Advocacy groups and think tanks. Create compelling email campaigns that raise awareness with Campaign Monitor’s visually impactful templates, encouraging supporters to sign petitions, contact representatives, or donate to critical initiatives.

Pricing

• 30-day free trial: $0 (100 email sends);
• Starter: $12/month (500 contacts—5,000 emails/month);
• Marketer: $35/month (500 contacts—6,000 emails/month);
• Creator: $80/month (500 contacts—12,000 emails/month);
• Nonprofit discount: 15% off.

“As an agency, we utilize the template language they provide to build very custom templates for our clients who want to run their own email marketing on our agency account but need an easy-to-use custom template. The API and transactional smart email feature offer us very advanced email marketing features you can’t find anywhere else.”

— Ryan from G2

GetResponse — Best for Automation and Nonprofit Discounts

GetResponse, another great email marketing provider that should be on your radar, gives nonprofits a 50% discount. If that got your attention, it’s also packed with top-notch marketing automation features that don’t disappoint.

Overall rating:

4.2

/5

G2:

4.2

Trustpilot:

4.1

Capterra:

4.2

See full GetResponse review

GetResponse pricing: Starts at $15/month for up to 1,000 contacts and unlimited emails. Free plan available.

The automation workflows don’t require a computer science degree to set up, but they’re powerful enough to create those multi-step donor journeys that respond to different triggers and conditions.

GetResponse offers advanced segmentation capabilities, enabling nonprofits to tailor communications based on donor behavior and preferences—not just surface-level demographics. This allows for more personalized and effective outreach across campaigns.

One standout feature that we particularly enjoyed is its intelligent email scheduling. This smart feature analyzes your list’s engagement patterns to recommend optimal send times, moving beyond generic industry benchmarks.

Email deliverability of 90.9% (according to Emailtooltester) is consistently strong and beats most other providers.

Key Features for Nonprofits

• Web forms. Easily create and embed customizable donation forms and signup forms on your website to capture supporter information and grow your audience;
• Large template library for nonprofit causes. Access a wide variety of free email templates specifically tailored for fundraising appeals, event invitations, and impact reports;
• Prebuilt automation templates. Implement automated welcome series, donation follow-ups, and volunteer onboarding processes with ready-to-use workflow templates;
• AI writing assistant. Save time and generate compelling copy for your emails, donation appeals, and social media posts with the help of AI-powered writing support.

GetResponse is Ideal For

• Religious organizations and places of worship. Use pre-built automation templates to welcome new members, share event schedules, and encourage recurring donations.
• Animal welfare organizations. Leverage visual automation builder to craft engaging welcome series for new adopters, send personalized follow-ups, and share heartwarming stories that drive donations;
• International development organizations. AI writing assistant can help craft compelling fundraising appeals for various global initiatives, while its automation features streamline donor communications across different time zones;
• Online stores. GetResponse also enables nonprofits to sell digital products through integrated landing pages and email funnels—useful for monetizing educational content or exclusive resources.

Pricing

• Free forever plan: $0 (500 contacts—2,500 emails/month);
• Starter: $15/month (1,000 contacts—unlimited emails);
• Marketer: $51/month (1,000 contacts—unlimited emails);
• Creator: $58/month (1,000 contacts—unlimited emails);
• Nonprofit discount: 50% off.

“The support is always available and helpful. The UI is clean and ok to navigate through. (I’ve seen much worse and much better too though) I think it’s a great (and easy to use) alternative to basic ESPs that have far less features for the same price point. If you’re just getting started with newsletters and automations, go ahead and trial it at least.”

— Geoffrey from Capterra

MailerLite — Budget-Friendly Automation for Nonprofits 

MailerLite keeps things simple while still offering essentials that matter. Their interface isn’t cluttered with a million options you’ll never use, while the automation builder makes it easy to set up welcome series and donor nurturing sequences that feel personalized and not overly corporate.

Overall rating:

4.6

/5

G2:

4.6

Trustpilot:

4.6

Capterra:

4.7

See full MailerLite review

Mailerlite pricing: Starts at $9/month for up to 500 contacts and unlimited email sends. Free forever plan available.

Mailerlite’s interface is refreshingly clean. Their dynamic segmentation lets you send advocacy alerts to your activists and donation appeals to your donors without mixing messages. 

The survey tool is also surprisingly good for gathering volunteer feedback without paying for separate software. Templates maintain your branding without looking cookie-cutter. 

During our time with MailerLite we really enjoyed their landing page builder for campaigns or volunteer sign-ups. It helps extend your reach beyond just email. The analytics tell you what people actually engage with so you can do more of that.

All in all, MailerLite works well for small nonprofits with minimal marketing staff. While it lacks some bells and whistles of pricier options, it handles the essentials. The best part? They give nonprofits 30% off all paid plans.

Key Features for Nonprofits

• Drag-and-drop editor with a large template library. Create professional-looking emails, newsletters, and donation appeals effortlessly, choosing from a vast selection of pre-designed templates;
• Email automation builder. Cultivate relationships and boost engagement by automating welcome messages, donation acknowledgments, and event reminders;
• Landing page and form builder. Build dedicated landing pages to promote campaigns and capture leads, seamlessly integrated with your email marketing efforts;
• Audience segmentation. Divide your supporter base and send targeted campaigns based on demographics, engagement history, or donation behavior to deliver personalized messaging. 

MailerLite is Ideal For

• Small, grassroots nonprofits. Organizations with limited budgets and staff can leverage an intuitive drag-and-drop builder and affordable pricing to manage their email communications effectively;
• Community gardens and urban farms. Reach local supporters and volunteers with newsletters showcasing seasonal produce, upcoming events, and volunteer opportunities using visually appealing templates;
• Support groups and patient advocacy organizations. Foster a sense of community and provide valuable resources to members with regular newsletters, event updates, and inspiring stories, all easily managed through MailerLite.

Pricing

• Free forever plan: $0 (1,000 contacts—12,000 emails/month);
• Growing Business: $9 (500 contacts—unlimited emails);
• Advanced: $18/month (500 contacts—unlimited emails);
• Enterprise: Custom price;
• Nonprofit discount: 30% off all paid plans.

“I recently opened a MailerLite account for a non-profit and am not disappointed. The platform is very easy to use and has a simple, intuitive interface (everything is easy to find and doesn’t require a lot learn).”

— Michael from Trustpilot

ActiveCampaign — Best for Advanced Donor Segmentation 

ActiveCampaign is for nonprofits who’ve outgrown basic email marketing needs. If you’re managing donors, volunteers, clients, and advocates all in one system, this is worth checking out.

Overall rating:

4.1

/5

G2:

4.5

Trustpilot:

3.1

Capterra:

4.6

See full ActiveCampaign review

ActiveCampaign Pricing: Plans start at $15/month for up to 1,000 contacts and 10,000 emails/month. 14-day trial available.

They offer powerful automation capabilities, managing everything from welcoming first-time donors to cultivating long-term legacy giving relationships. While Active Campaign’s predictive sending feature also left us amazed—it analyzes individual engagement patterns to send emails at the optimal time for each recipient, rather than relying on generic benchmarks.

Behavioral targeting adds another layer of sophistication by identifying actions like browsing a “Get Involved” page and automatically triggering relevant outreach.

Lastly, the built-in CRM tracks every interaction, helping you avoid missteps like soliciting donations from recent contributors. ActiveCampaign also offers a 20% discount for nonprofits, solidifying its position as one of the top email marketing platforms for mission-driven organizations.

Key Features for Nonprofits

• Premade automation sequences. Implement pre-built automation workflows specifically designed for nonprofit welcome series, donation follow-ups, and re-engagement campaigns;
• Recurring donation drip campaigns. Cultivate lasting support by nurturing relationships with recurring donors through automated, personalized communications;
• Multichannel functionality. ActiveCampaign’s multichannel capabilities can extend beyond email, allowing nonprofits to experiment with tools like SMS and WhatsApp campaigns;
• Web push notifications for events. Send timely reminders and updates about upcoming events, volunteer opportunities, or fundraising deadlines directly to supporters’ browsers.

ActiveCampaign is Ideal For

• Mental health advocacy groups. Provide personalized support and resources to individuals struggling with mental health challenges through targeted email sequences and automated follow-ups, guiding them to appropriate resources and events;
• Wildlife conservation organizations. Cultivate dedicated monthly donors passionate about protecting endangered species using ActiveCampaign’s recurring donation-focused automation and personalized impact reporting;
• Disaster relief organizations. Quickly mobilize support and resources during emergencies with ActiveCampaign’s web push notifications for urgent updates, targeted donation appeals based on donor location, and automated impact reports.

Pricing

• 14-day free trial: $0 (100 email sends);
• Starter plan: $15/month (1,000 contacts—10,000 emails/month);
• Plus plan: $49/month (1,000 contacts—10,000 emails/month);
• Pro plan: $79/month (1,000 contacts—12,000 emails/month);
• Enterprise: $145/month (1,000 contacts—15,000 emails/month);
• Nonprofit discount: 20% off all plans.

“We are a non-profit, and being able to segment our audience (such as donors, volunteers, etc) makes it really easy to target our messaging. I love that we can set it up once and be done, thanks to all the automation features!’

— Jessie from G2

Donorbox — Best for Donation-Focused Email Automation

Donorbox is one of the best fundraising email platforms that offers email automation for nonprofits. Email is directly integrated with donation processing, so behavior automatically triggers the right emails.

Overall rating:

4.0

/5

G2:

4.6

Trustpilot:

2.7

Capterra:

4.8

Donorbox pricing: Starts at $150/month for unlimited donation forms. Free plan available.

Donorbox streamlines donation processing and email marketing into a single, integrated platform—making it a standout choice for donation integration email marketing. The connection between donation forms and email outreach is seamless: when a donor contributes, they immediately receive relevant follow-up messages. 

Fundraising email templates are built to support a range of scenarios, from welcoming new donors to cultivating major gifts. Email performance is directly tied to fundraising outcomes, with tracking that links engagement to donor lifetime value calculator. 

Donorbox uses a pricing model that includes a 1.75% platform fee per donation, plus standard Stripe or PayPal processing fees. This structure suits organizations with large email lists and moderate donation volume. While their nonprofit discount is modest, a 15% off all paid plans is still available.

Key Features for Nonprofits

• Segmentation and personalization. Group donors based on giving history, interests, or engagement levels, allowing for targeted and personalized communications that resonate;
• CRM-based automation. Automate donor acknowledgments, recurring donation reminders, and impact updates through Donorbox’s integrated CRM system, nurturing lasting relationships;
• Drag-and-drop email builder. Effortlessly create visually appealing emails and newsletters with a user-friendly drag-and-drop editor, requiring no coding knowledge;
• Unified inbox for all communications. Manage all donor interactions, including emails, social media messages, and chat conversations, from a single centralized inbox, ensuring no message goes unnoticed.

Donorbox is Ideal For

• Faith-based organizations. Engage congregations, manage recurring tithes, and process event registrations seamlessly through Donorbox’s integrated platform, simplifying administrative tasks for religious institutions;
• Educational institutions. From school fundraisers to alumni outreach, Donorbox empowers educational institutions to collect donations, manage donor data, and track campaign progress effortlessly within a centralized system;
• Humanitarian aid organizations. Respond effectively to crises and manage international fundraising campaigns with Donorbox’s multi-currency support, recurring donation options, and unified communication inbox for efficient donor management.

Pricing

• Free plan: $0 (2.95% to 3.95% platform fee); 
• Pro Plan: $150/month (a 1.75% platform fee for every donation captured through the platform);
• Premium Plan: Custom price.

“Donorbox makes it easy for us to promote and track donations. We also like that we can ticket our events with it, without sending ticket buyers off to third party websites. It’s simple, and therefore easy.”

— James from Capterra

Keela — Best All-in-One Nonprofit CRM & Email Tool

Keela is a noteworthy email marketing for charities and nonprofits platform that’s been building its reputation for almost a decade. They’ve integrated donor management, email marketing, and fundraising tools in one system that understands nonprofit workflows.

Overall rating:

4.5

/5

G2:

4.6

Trustpilot:

0.0

Capterra:

4.3

Keela pricing: Starts at $134/month for up to 1,000 contacts and unlimited emails. Doesn’t offer a free plan/trial.

Their smart ask amounts automatically calculate appropriate suggested donations based on past giving, which noticeably increases average gift sizes. While Keela’s donor scoring feature identifies high-potential supporters who deserve personalized attention. 

Built-in fundraising intelligence provides practical guidance for campaign planning and timing. Automated donor communications respond to specific giving patterns, like anniversary messages for loyal supporters or cultivation emails for potential major donors. 

Meanwhile, built-in grant tracking and funder communication tools help keep institutional supporters informed and engaged with your impact. Keela offers a first-year discount of up to 20% on annual plans for accounts with 1,000 or more contacts, along with a 30% discount on add-ons—a great incentive for upgrading after trying out its Starter plan.

Key Features for Nonprofits

• Dynamic fields for personalizing emails. Craft compelling email communications that resonate with individual donors by dynamically inserting their names, donation history, or other relevant information;
• Nonprofit email template library. Access a range of pre-designed email templates specifically created for nonprofit fundraising appeals, event invitations, impact reports, and more;
• Nonprofit CRM integration for donor management. Seamlessly manage donor data, track donations, and segment your audience within Keela’s integrated CRM platform designed specifically for nonprofits;
• Embeddable donation buttons. Make donating easy and convenient by embedding secure donation buttons directly on your website, emails, and social media pages.

Keela is Ideal For

• Social service organizations. Manage client data, track program outcomes, and cultivate donor relationships seamlessly within Keela’s integrated CRM platform designed specifically for nonprofits serving vulnerable populations;
• Grant-funded organizations. Streamline grant reporting, track deliverables, and manage donor communications efficiently with Keela’s purpose-built tools, simplifying complex reporting requirements and fostering funder relationships;
• Membership-based nonprofits. Engage members, process membership fees, track renewals, and communicate effectively with targeted segments using Keela’s comprehensive features designed to cultivate a thriving member community.

Pricing

• Starter Plan: $134/month (Up to 1,000 contacts and unlimited email sends);
• Medium-tier plan: $274/month (Up to 5,000 contacts and unlimited email sends);
• Top-tier plan: $379/month (Up to 10,000 contacts and unlimited email sends).

“Keela has enabled me to accomplish the goal of taking better care of the donors for my organization. With Keela, we have automated so much that it gives me time in my work day to build out strategies to build the donor relationship and to develop new strategies to capture new donors.”

— Kaithleen from G2

Constant Contact — Best Email Marketing Tool for Events 

Constant Contact offers specialized features for event management and volunteer coordination, plus a 30% nonprofit discount. This platform shines for organizations that heavily rely on events and volunteer programs.

Overall rating:

4.3

/5

G2:

4.1

Trustpilot:

4.4

Capterra:

4.3

See full Constant Contact review

Constant Contact Pricing: Starts at $12/month for up to 500 contacts and up to 5,000 emails/month. 30-day free trial available.

When events and volunteers are central to your mission, Constant Contact’s purpose-built tools for promotion, registration, and coordination make life so much easier. 

For instance, their event marketing tools handle everything from initial promotion to registration confirmations to automated reminders–critical for fundraising events or volunteer training. The volunteer management features include scheduling emails and shift reminders that actually reduce no-shows. 

Online donation capabilities integrate directly with email campaigns, letting supporters give without leaving their inbox (which boosts conversion for urgent appeals). While their list growth tools, that offer mobile-friendly signup forms, help build your supporter base without technical headaches.

Finally, the nonprofit-specific email templates address common scenarios from board updates to year-end appeals, saving precious time.

Key Features for Nonprofits

• Professional email template library. Access a diverse library of mobile-optimized email templates, ensuring your newsletters, announcements, and fundraising appeals look polished and professional;
• Automation builder for recurring campaigns. Save time and streamline communications by automating welcome series, event reminders, and donation acknowledgments;
• Reporting tools. Monitor the performance of your email campaigns with insightful analytics, tracking open rates, click-through rates, and donation conversions to optimize future efforts;
• Social media integration. Easily share your email campaigns on social media platforms, expanding your reach and attracting new supporters to your cause.

Constant Contact is Ideal For

• Senior centers and services. Easily communicate upcoming events, volunteer opportunities, and program updates to seniors and their families using visually appealing templates and straightforward event registration features; 
• Humane societies and animal shelters. Find forever homes for animals in need by showcasing adoptable pets, promoting fundraising events, and sharing heartwarming success stories with visually-driven email campaigns;
• Environmental education centers. Engage the community with newsletters highlighting upcoming nature walks, educational programs, and volunteer opportunities using an easy-to-use platform and visually appealing templates.

Pricing

• 30-day free trial: $0 (100 email sends);
• Starter: $12/month (500 contacts—5,000 emails/month);
• Marketer: $35/month (500 contacts—6,000 emails/month);
• Creator: $80/month (500 contacts—12,000 emails/month);
• Nonprofit discount: 20% off with 6-month prepay; 30% off with 12-month prepay.

“We are an all volunteer non profit with very limited budget. Constant Contact gives us more tools than we could ever afford anywhere else and brings a level of professionalism we need. Great value, great products, and awesome credibility.”

— Victoria from Trustpilot

Moosend — Cost Effective Email Marketing for Nonprofits

Moosend is a budget-friendly email marketing platform that still delivers on the features nonprofits need. Its drag-and-drop editor is intuitive, making it easy to build professional-looking emails without much technical effort.

Overall rating:

4.2

/5

G2:

4.7

Trustpilot:

3.4

Capterra:

4.6

See full Moosend review

Moosend pricing: Paid plans start at $7/month for up to 500 contacts and unlimited email sends. Free 30-day trial available.

Automation is straightforward but flexible—you can set up donor thank-you sequences, event reminders, or recurring gift nudges without getting lost in complexity. Segmentation tools help you tailor messages based on donor actions or interests, so your emails feel relevant, not redundant. 

Moosend also includes basic personalization options and real-time analytics, so you can track what’s working and fine-tune accordingly.

Templates are clean and easy to customize, keeping consistent branding without looking generic. While it may lack the deep CRM features other email marketing platforms can offer, Moosend covers the core essentials at a much more affordable rate. Best of all, Moosend is one of the most cost-effective platforms out there, making that 25% nonprofit discount all the more appealing.

Key Features for Nonprofits

• Drag-and-drop email editor. Build professional, on-brand marketing emails quickly with an intuitive editor that requires no coding or design experience;
• Behavior-based automation. Set up automated workflows triggered by donor actions like first-time gifts, event sign-ups, or newsletter engagement to keep supporters connected;
• Real-time analytics dashboard. Monitor performance metrics like open rates, click-throughs, and conversions to optimize future campaigns and increase impact;
• Budget-friendly pricing. Stretch your nonprofit’s resources further with one of the most cost-effective platforms available, especially for organizations with growing email lists.

Moosend is Ideal For

• Food banks and community pantries. Keep supporters informed with donation drives, volunteer shifts, and impact updates through simple, effective email campaigns that are easy to build and manage;
• Local advocacy organizations. Mobilize supporters with action alerts, petition updates, and targeted outreach—all with an intuitive platform that handles the essentials.

Pricing

• Free 30-day trial: $0 (1,000 contacts—unlimited emails);
• Pro: $7 (500 contacts—unlimited emails);
• Moosend+: Custom price (contact limit based on selected add-ons and volume—unlimited emails);
• Enterprise: Custom price;
• Nonprofit discount: 25% off all paid plans.

“It was easy to set up and use, easy to deploy and a very affordable option for anyone with a small list or in the building phase. The automation set up was intuitive and very easy to create.”

— Christopher from Capterra

Flodesk — Email Marketing Tool for Consistent Branding

Flodesk stands out for its beautiful, design-forward emails that are easy to create. Its minimalist interface makes building campaigns feel approachable, even for small teams with limited time.

Overall rating:

4.4

/5

G2:

4.2

Trustpilot:

4.7

Capterra:

4.3

Flodesk pricing: Starts at $35/month for unlimited subscribers and email sends. Free plan available.

You can set up and create automated workflows for donor welcomes, event follow-ups, or recurring gift prompts with just a few clicks.

What really sets Flodesk apart is its focus on visual branding. Templates are modern and polished, helping nonprofits maintain a consistent, professional look without extra effort. While segmentation is more basic compared to larger platforms, it’s enough to send tailored messages based on email users’ behavior or form responses.

Flodesk’s flat-rate pricing is a major plus: you pay the same no matter how many contacts you have, which is ideal for growing lists and budget-conscious nonprofits.

Key Features for Nonprofits

• Visual-first email templates. Use professionally designed, customizable templates that make every email look polished and on-brand without needing a designer;
• Simple automation workflows. Set up welcome emails, donation follow-ups, and event reminders with easy-to-build automations that save time and keep supporters engaged;
• Unlimited subscribers. Grow your contact list without worrying about escalating costs, thanks to Flodesk’s flat-rate pricing model;
• User-friendly interface. Navigate effortlessly through campaign creation, automation, and audience management—even with limited technical experience.

Flodesk is Ideal For

• Arts organizations and community theaters. Showcase upcoming performances, highlight artist features, and promote ticket sales or donation drives with beautifully designed emails that reflect your creative brand;
• Health and wellness nonprofits. Share resources, promote wellness events, and deliver inspiring stories using modern templates that make your communications feel both personal and trustworthy—without needing a dedicated design team.

Pricing

• Free 14-day trial: $0 (500 emails sends/day);
• Professional: $35/month (Unlimited contacts—unlimited emails);
• Advanced: $59/month (Unlimited contacts—unlimited emails);
• Enterprise: Custom price.

“I really enjoyed the easy of Flodesk, the templates are great out of the box, but the ability to establish brand colors for buttons and add a logo that’s saved in the program just make updating those really great. I definitely recommend as along as you have the money to spend.”

— Ricki from Capterra

Top Features to Look for in Nonprofit Email Marketing Software

Before choosing a nonprofit email software, remember not all tools are built for nonprofits. Many email marketing tools promise nonprofit-friendly features. 

But you should look for the following features that simplify managing email marketing campaigns: 

• Donation integration. The tool must support embedded donation buttons or forms so supporters can contribute without leaving their inboxes; 
• Segmented lists for supporters. Segmentation helps group donors, volunteers, and first-time givers to personalize email campaigns; 
• Recurring donation campaigns. Automation flow builder to easily set up campaigns for recurring donations and automated donation reminders; 
• Discounted pricing. Opt for an email marketing software offering a special nonprofit plan to save money while accessing premium features;
• CRM or donor database integration. Look for platforms that connect seamlessly with your existing CRM or donor database, making it easy to track donor data, manage relationships, and personalize outreach;
• Data and analytics. Detailed reporting on email engagement, donation history, and campaign performance helps you refine your email marketing strategy and improve future results;
• Optimization for mobile devices. With the majority of supporters reading emails on their phones, platforms should ensure responsive design and readability across all screen sizes.

FAQs About Nonprofit Email Marketing Tools

Which platform offers the best free plan for nonprofits?

Sender currently offers the most generous free plan–2,500 subscribers and 15,000 monthly emails without spending a penny. Just remember, if you need nonprofit-specific features like donation integration, you’ll probably need to upgrade eventually.

For tiny organizations (under 1,000 contacts), MailerLite’s free plan gives you the best balance of automation capabilities and usability. However, if your list is larger, Sender’s limits are hard to beat for a free product. All these cheap email marketing services want to get you hooked with their free offerings, so they’re surprisingly functional for attracting new subscribers.

Do email tools verify nonprofit status for discounts?

Yes, most platforms actually check that you’re legit before granting nonprofit email marketing discounts. You’ll typically need:

• Your 501(c)(3) determination letter;
• EIN/tax ID number;
• Sometimes your website address.

Platforms that exclusively serve nonprofits, like Keela and Donorbox, often have faster verification processes.

How to migrate from one platform to another?

Check off all the boxes in this migration process list:

1. Export your lists from your current platform, including all the custom fields and segment info.
2. Screenshot your automations or make workflow diagrams so you know what you’re rebuilding.
3. Save your best email templates as HTML files if possible.
4. Import contacts carefully and check that all data fields are mapped correctly.
5. Rebuild your most important automations first – welcome series and donation thank-yous take priority.
6. Recreate your common email templates in the new system.
7. Run both systems for a week or two before fully switching over.
8. Update all your website forms and social media links.

About author

Emily Austin

Author

Sender

Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She loves perfecting digital content, ensuring everything is polished and ready to go live.

Writer - Ignas Vieversys