Digital Marketing Blog

The truth is that even the most carefully crafted emails can fall flat without deeply understanding your audience’s preferences. That’s where the power of A/B testing in email marketing comes in.  A/B testing in email marketing is like having a conversation with your subscribers. You experiment with different approaches to see what resonates, allowing you …

Continue reading “A/B Testing in Email Marketing: Your Guide to Higher Engagement”

Before you send your next first email, stop for a while and think: “What is the goal of your email marketing?”. Let’s start by determining the leading email marketing metrics for your business goals.

With eye-catching layouts and creative storytelling, email can be your secret weapon for engaging clients and showcasing your work. Explore tips tailored for designers on this article.

More often than not, the role of email marketing in digital marketing is underestimated. Unrightfully so!  It lets you reach your audience directly, delivering valuable messages straight to their inbox to nurture relationships and keep them engaged with your brand. And the best part? This marketing channel is only getting bigger and better each year.  …

Continue reading “What is Email Marketing and How to Do It Right”

Email deliverability refers to your campaign’s ability to land in a subscriber’s inbox. To improve your email deliverability, you need more than just good intentions—you need a plan. 

Let’s ditch the overwhelm and dive into the time-tested email marketing best practices that will have you rocking your campaigns in no time.