12 Best Mailchimp Alternatives for 2024 (Free & Paid Options)

Mailchimp might have been great for you at first. But you’ve outgrown it and are looking at similar programs now. Many Mailchimp rivals will give you more bang for your buck. 

In this article, we’ll cover all about other email services like Mailchimp — its rivals and competition, both free vs. paid, that will help you pick the best email service provider for your business. So stay with us to learn how these alternatives to Mailchimp can help save you thousands of dollars every year or earn your business more revenue!

Why Consider Alternatives to Mailchimp?

While Mailchimp remains a popular email marketing solution, many Mailchimp users complain about the lack of features, advanced automation workflows, and several other problems.

13 Best MailChimp Alternatives: Competitors Compared

If you’ve been searching for the best email marketing services and apps like MailChimp, look no further. Here are Mailchimp rivals and contestants that will give you better results (and control) over your email marketing campaigns: 

• Sender
• HubSpot
• Klaviyo
• Brevo (formerly Sendinblue)
• Constant Contact
• GetResponse
• ActiveCampaign
• SendGrid
• Mailjet
• DRIP
• Flodesk
• Newsletter Plugin

Let’s look at each of these alternatives one by one. 

1. Sender — Better Than Mailchimp for Email Campaigns

Sender equips users with comprehensive tools and capabilities to enhance their digital marketing efforts. These include lead collection features, such as in-line and behavioral popups on websites, to capture valuable leads effectively.

Additionally, the platform provides robust email and SMS campaign automation for activities like upselling, cross-selling, and follow-up campaigns to nurture and strengthen customer relationships.

Sender’s user-friendly drag-and-drop builder and library of customizable email templates make creating visually appealing and highly responsive emails easy.

Advanced segmentation and audience management tools empower users to hyper-target and personalize their email and SMS campaigns, ensuring messages resonate with specific demographics, preferences, and behaviors.

Furthermore, Sender offers a drag-and-drop automation sequence builder with behavioral triggers and multi-step flow creation capabilities. This feature enables users to enhance their marketing automation efforts, effectively engage their audience, and guide them through their unique customer journeys.

The best part about Sender is that it costs a fraction of MailChimp and gives you greater control over your growth plans.

Sender Features

• Automated email campaigns;
• SMS marketing integration;
• Advanced segmentation and personalization;
• Detailed analytics and reporting;
• Intuitive drag-and-drop email builder.

Explore the complete list of features now

Pros & Cons

Pros	Cons
User-friendly interface	No landing page builder (yet)
Cost-effective
High deliverability rates

Pricing & Free Plan

Plan	Cost	Limitations
Free Plan	$0/month	Up to 2,500 contacts and up to 15,000 emails/month
Standard Plan	starts at $15/month	Up to 2,500 contacts and up to 30,000 emails/month
Professional Plan	starts at $29/month	Up to 2,500 contacts and up to 60,000 emails/month

Sender’s Free Forever plan allows you to send up to 15,000 emails per month to a subscriber base of up to 2,500 contacts. This plan includes access to an intuitive drag-and-drop email builder, automation workflows, and segmentation features, among other valuable tools.

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2. HubSpot — Best Mailchimp Alternative for Marketing Automation

HubSpot provides services similar to Mailchimp. It has an in-built CRM system that is useful if you’re in any business requiring advanced lead nurturing sequences and a complex sales funnel. It comes with an enterprise-grade email marketing and CRM solution. You can manage everything — from sales to operations, marketing to CMS, from a single dashboard. 

HubSpot is a solid email marketing automation solution that connects to other parts of your business. It lets you take a bird’s eye view of growth from a single dashboard. HubSpot’s shared inbox feature includes free tools for live chat, Facebook Messenger, chatbots, and team email. It also has a universal inbox that gives sales, marketing, and helpdesk teams one place to view, manage, and reply to all conversations, regardless of their messaging channel.

HubSpot Features

• In-built CRM system;
• Unified management of sales, operations, marketing, and CMS;
• Comprehensive email marketing automation;
• Shared inbox with tools for live chat, Facebook Messenger, chatbots, and team email;
• Instant integration with other marketing suites.

Pros & Cons

Pros	Cons
Comprehensive all-in-one platform	Can be expensive, especially at higher tiers
Seamless integration with CRM	Steeper learning curve for beginners
Extensive and flexible reporting tools	Some features may be too complex for small businesses

Pricing & Free Plan

Plan	Cost	Limitations
Free	$0 per month	—
Starter	$18 per month	Up to 1,000 subscribers and 5x tier contact limit for email sends;
Professional	$800 per month	Up to 2,000 subscribers and 10x tier contact limit for email sends;

HubSpot’s free plan includes 2,000 email sends monthly with HubSpot branding and free tools for marketing, sales, service, CMS, operations, and commerce.

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3. Klaviyo — Best Alternative for SMS & Email Marketing Services

Klaviyo is a robust email platform like Mailchimp for ecommerce store owners who want to build solid customer relationships. It’s also for enterprises that want to experiment with what works and what doesn’t when driving sales through omnichannel marketing campaigns across emails and SMS.

The full-featured marketing platform helps you build email-based customer experiences and connect with customers based on how they interact with your brand. Klaviyo also provides growth workshops for marketers, empowering them with the knowledge and skills required for success. While it has powerful email marketing features, Klaviyo also offers solutions to build landing pages and signup forms. The platform has an intuitive design so that you spend less time learning and more time working on it.

Klaviyo Features

• Advanced segmentation;
• Automation workflows;
• Integration with popular ecommerce platforms;
• Detailed analytics and reporting;
• Advanced A/B testing;
• Customer profiles;
• Forms and popup builder.

Pros & Cons

Pros	Cons
Advanced segmentation options	Steeper learning curve
Strong integration with ecommerce platforms	Can be expensive for large email lists
Powerful automation capabilities	Can be complex to set up

Pricing & Free Plan

Plan	Cost	Limitations
Free plan	$0 per month	Up to 250 contacts and 500 emails per month;
Email	$35 per month	Up to 500 contacts and 5,000 emails per month;
Email + SMS	$60 per month	Up to 5,000 monthly emails + 1,250 SMS/MMS credits per month.

Klaviyo’s free plan offers a starting point with a monthly email send limit of 500, 150 free monthly SMS/MMS credits (plus applicable carrier fees), and email support for the initial 60 days.

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4. Brevo (Sendinblue) — Best Mailchimp Alternative for Ecommerce

Brevo (formerly Sendinblue), an email marketing company like Mailchimp, mainly aims at ecommerce store owners and startups and offers unlimited contacts across all its plans. It provides features to help you with email campaigns, SMS marketing, live chat, CRM, and marketing automation inside a single dashboard.

Brevo also offers support for SMS marketing and has a unique shared inbox feature. So, you can see all the conversations across channels with a single contact (subscriber) from a single screen. The good thing is that you’re not charged based on contacts but on the number of emails you send monthly. 

Brevo Features

• Email and SMS marketing;
• Advanced marketing automation;
• Transactional emails
• Signup forms builder;
• Detailed reporting
• Facebook Ads management with budget control and performance tracking;

Pros & Cons

Pros	Cons
Competitive pricing	Limited templates and design options
Easy-to-use platform	Slower customer support response times
Good automation and segmentation	Email sending speeds can be slow

Pricing & Free Plans

Plan	Cost	Limitations
Free	$0 per month	Unlimited contacts and up to 300 emails per day;
Starter	$25 per month	Unlimited contacts and up to 20,000 emails per month;
Business	$65 per month	Unlimited contacts and up to 20,000 emails per month + marketing automation features

Brevo’s free plan includes unlimited contacts, the ability to send up to 300 emails per day, customizable email templates, a user-friendly drag & drop editor, and support for transactional emails, SMS, and WhatsApp campaigns.

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5. Constant Contact — Email Marketing Software like Mailchimp for Nonprofits 

Constant Contact is an all-in-one digital marketing platform that helps small businesses automate email marketing and SMS campaigns. While it’s a powerful solution for all types of companies, it’s customized for nonprofits and businesses planning growth via event marketing. 

Constant Contact offers numerous valuable features, making it a compelling alternative to MailChimp. You can use Constant Contact to run effective email and SMS marketing campaigns, create engaging e-commerce promotions, design landing pages and websites like Mailchimp allows you to do, manage social media activities, and access a library of templates for consistent branding. Finally, Constant Contact simplifies your marketing efforts by automating lead generation and lead scoring through autoresponder workflows.

Constant Contact Features 

• All-in-one digital marketing platform;
• Automation of email marketing and SMS campaigns;
• Website and landing page design capabilities;
• Social media activity management;
• Automation of lead generation and lead scoring through autoresponder workflows.

Pros & Cons

Pros	Cons
User-friendly interface	Limited email automation capabilities
High email deliverability rates	Higher cost compared to some rivals
Comprehensive reporting and analytics	Limited customization options

Pricing & Free Plans

Plan	Cost	Limitations
Lite	$12 per month	Up to 500 contacts and 12x contact tier allowance;
Standard	$35 per month	Up to 500 contacts & 12x contact tier allowance
Premium	$80 per month	Up to 500 contacts and 24x contact tier allowance

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6. GetResponse – Best Email Marketing Tool for Sales Funnels 

GetResponse is a versatile Mailchimp equivalent designed to meet modern business demands with innovative features. Its standout feature, “Autofunnel,” streamlines end-to-end marketing funnel creation, encompassing landing pages, webinars, and seamless payment integration.

Noteworthy features include the ability to host webinars and create conversion funnels. GetResponse also stands out with multilingual support, a multimedia center featuring stock photos, and QR code generation, enhancing its versatility and usability. GetResponse also seamlessly integrates with popular ecommerce platforms such as WooCommerce and offers support for content management systems like WordPress.

GetResponse Features

• A/B Testing
• Email analytics
• Marketing automation workflows
• Ecommerce integration
• Behavioral targeting
• CMS integration

Pros & Cons

Pros	Cons
Wide range of features	Interface can be complex for beginners
Good automation and segmentation	Limited templates for landing pages
Competitive pricing	Some features lack depth compared to specialized tools

Pricing & Free Plan

Plan	Cost	Limitations
Email marketing	$12 per month	Up to 1,000 contacts, unlimited monthly email sends
Marketing automation	$40 per month	Up to 1,000 contacts, unlimited monthly email sends
Ecommerce marketing	$78 per month	Up to 1,000 contacts, unlimited monthly email sends

GetResponse doesn’t have a free plan but offers a 30-day free trial.

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7. ActiveCampaign — Email Marketing Service with Advanced Analytics

ActiveCampaign offers a feature program like Mailchimp and is known for its robust marketing automation and sales automation capabilities. If you run a Squarespace website, Shopify store or a B2B business looking to nurture leads through a long funnel, you should look at ActiveCampaign. 

The platform is an excellent weapon in the arsenal of an ecommerce marketer or business owner. It helps you visualize your conversation funnel and check the probability of conversion too. Other sales automation features like contact scoring and deal win probability are also great for B2B use cases and businesses. With over 500+ pre-built automation recipes involving email marketing and CRM automation, ActiveCampaign is uniquely positioned as one of the most comparative Mailchimp competitors.

ActiveCampaign’s Features

• Advanced contact segmentation;
• Automation workflows;
• CRM with sales automation;
• Dynamic content;
• Event tracking;
• A/B testing.

Pros & Cons

Pros	Cons
Advanced automation capabilities	Can be complex for beginners
Comprehensive CRM integration	Higher cost compared to some rivals
Strong segmentation and personalization options	Limited template designs

Pricing & Free Plan

Plan	Cost	Limitations
Lite	$29/month	Up to 1,000 subscribers
Plus	$49/month	Up to 1,000 subscribers
Professional	$149/month	Up to 2,500 subscribers
Enterprise	$259/month	Up to 2,500 subscribers

ActiveCampaign doesn’t have a free plan but offers a 14-day free trial.

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8. SendGrid — Email Marketing Platform with SMTP Feature 

SendGrid is a powerful Mailchimp analog promising amazing deliverability to ensure your emails land in your subscriber’s inbox. Its core strength lies in its exceptional deliverability rate, making it a reliable choice for sending bulk emails without fretting about them landing in spam folders. SendGrid comes with integrated email tests, spam testing, and email validation features, significantly enhancing your email systems delivery success rates by enabling you to test and optimize your emails before hitting send . 

Its API-centric nature makes it an adaptable solution for developers wanting to integrate email functionality into their apps or websites. Besides, it offers a user-friendly drag-and-drop editor, email automation builders, and reporting dashboards for a comprehensive email marketing experience. 

SendGrid Features

• Exceptional deliverability rate;
• Integration API for developers;
• Email tests;
• Spam testing;
• Email validation;
• Drag-and-drop editor.

Pros & Cons

Pros	Cons
Scalability for large volumes	Complex for beginners
Strong deliverability rates	Limited email design tools
Detailed analytics	Can become expensive at higher volumes

Pricing & Free Plans

Plan	Cost	Limitations
Free	$0	6,000 emails/month, 2,000 subscribers
Basic	$15/month	50,000 – 100,000 emails/month, 7,000 subscribers
Advanced	$60/month	100,000 – 1.5 million emails/month, 15,000 subscribers

SendGrid has a free plan that allows sending 6,000 emails/monthly to up to 2,000 subscribers.

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9. Mailjet — Best Alternative for Transactional Emails

Mailjet is an easy-to-use platform for designing, sending, and monitoring email newsletters and automated email campaigns. It natively integrates with ecommerce platforms like Drupal, making it an excellent alternative for ecommerce platforms. 

Its functional drag-and-drop editor allows you to create beautiful emails without a single line of code. In addition, it provides proper transactional email functionality and good reporting capabilities.

More importantly, Mailjet is GDPR-compliant and ISO 27001 certified, offering users the highest data security and privacy levels. This is governed by their overarching Data Processing Agreement (DPA), promising 100% compliance with EU Data Protection Laws.

Mailjet Features

• Drag-and-drop editor;
• GDPR-compliant and ISO 27001 certified;
• Supports over 80+ integrations, including WordPress, WooCommerce, Prestashop, Magento, and Google.

Pros & Cons

Pros	Cons
Affordable pricing	Limited integrations
User-friendly interface	Basic automation features
Reliable email deliverability	Less advanced reporting compared to competitors

Pricing & Free Plan

Plan	Cost	Limitations
Free	$0 per month	Unlimited contacts and up to 6,000 emails per month;
Essential	$15 per month	Unlimited contacts and up to 15,000 emails per month;
Premium	$25 per month	Unlimited contacts and up to 15,000 emails per month + marketing automation;

MailerJet’s free plan includes the ability to send up to 6,000 emails per month, manage up to 1,500 contacts, and access features such as APIs, SMTP Relay, and Webhooks.

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10. DRIP — Affordable Email Marketing Automation Service

Drip is an email service like Mailchimp – a user-friendly omnichannel marketing platform that helps businesses engage their audience. Drip’s automated marketing extends to omnichannel communication across email, website, and SMS, making it a solid choice for ecommerce businesses. 

Unlike MailChimp, Drip digs deeper when it comes to engagement. It’s not just about sending emails; it’s about making real connections. You can craft personalized messages based on customer actions and preferences, thanks to segmentation. Plus, Drip’s user-friendly interface makes it easy to design emails and popup forms. You can also segment your list based on customer behavior and engagement to create personalized campaigns.

DRIP features

• Multichannel marketing;
• CRM for ecommerce;
• Workflow automation;
• Detailed analytics and reporting;
• Customizable forms and pop-ups.

Pros & Cons

Pros	Cons
Advanced automation capabilities	Higher cost compared to some alternatives
Detailed segmentation and personalization	Steeper learning curve
Comprehensive analytics and reporting	Limited template design options

Pricing & Free Plan

Plan	Cost	Limitations
Basic	$39/month	Up to 2,500 subscribers, unlimited emails sends

There’s no free plan, but there’s a 14-day free trial.

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11. Flodesk — Best Email Builder and Beautiful Templates

Flodesk is a powerful email marketing platform that has a generous pricing model. For a flat monthly fee, it offers an email marketing solution with unlimited contacts, emails, forms, landing pages, etc. 

Flodesk promotes itself as an integrated solution that can promise a seamless experience for the end user. This means all your landing pages, emails, and checkout pages will offer a standardized user experience. There are in-built tools to nurture prospects and drive checkouts using an advanced yet easy-to-use automation builder. 

Flodesk Features

• Intuitive design interface;
• A vast library of templates;
• Advanced segmentation;
• Workflow automation;
• Form builders;
• Brand consistency options.

Pros & Cons

Pros	Cons
User-friendly interface	Limited advanced features
Unlimited subscribers and emails	Basic analytics
High-quality templates	Limited automation capabilities

Pricing  & Free Plan

Plan	Cost	Limitations
Email	$38/month	No email or subscribers limit
Email + checkout	$64/month	No email or subscribers limit

Flodesk doesn’t have a free plan or trial that allows sending emails.

Also read: 15 Free Email Template Builders (HTML + Drag-and-Drop Editor)

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12. Newsletter Plugin — Best Alternative for WordPress (WP) Users

Newsletter Plugin is a dedicated plugin for WordPress websites that allows you to run newsletters and email campaigns directly from the WP dashboard. Compared to other equivalent MailChimp alternatives on this list, Newsletter Plugin is simpler and only compatible if you have a WordPress website. The plugin can be installed via your WP dashboard and help you manage subscriptions, set up automation, build an email list, create a visual email, etc. 

It also offers solid integrations with other marketing tools like Gravity Forms and Elementor and multiple email delivery connection options. With over 3M+ downloads, Newsletter is the perfect option for a WordPress blog looking to grow an email list and email marketing campaigns.

Newsletter Plugin Features

• Subscription form creation;
• List management;
• Automated newsletters;
• Statistics and reports;
• Customizable widgets;
• SMTP support;
• Extensions and add-ons.

Pros & Cons

Pros	Cons
Easy integration with websites	Complexity for beginners
Advanced segmentation and personalization	Limited features in free versions
Automation and scheduling	Deliverability issues

Pricing & Free Plan

Plan	Cost	Limitations
Basic	Free	Basic features with no autoresponder, detailed analytics, etc.
Blogger	$69 per month	All features for 1 website;
Agency	$269 per month	All features for up to 3 websites.

Newsletter Plugin has a free plan with very limited features.

Best Free Mailchimp Alternatives

In an ideal world, no one would care about price tags. But unfortunately, we live in a world where it costs a lot to run a business. Therefore, if you’re looking to bring down costs and searching for a cheaper Mailchimp replacement, you’re likely, not alone. Maybe that’s the primary reason you’re here—to save money without compromising on a great feature set. So, here are a few cheaper alternatives to Mailchimp to save money on email marketing: 

Sender — Most Generous Free Plan

We covered Sender above and shared how it’s an affordable MailChimp alternative. Apart from highly affordable monthly plans that start at $8 for up to 2500 subscribers, Sender also provides the best FREE forever plan that allows you to send up to 15,000 emails to 2,500 contacts for an eternity (lifetime) free of cost! 

Isn’t it great? Well, if you’re swooped already, hear more. This free plan is equally powerful and includes advanced automation unavailable with free plans from other email marketing tools.

• Advanced automation workflows and SMS marketing features; 
• Built-in drag-and-drop email builder and email marketing templates. 
• Free forever plan that allows you to use all advanced features for up to 2500 subscribers; 
• Cheap monthly plans start at just $8 per month. 

Sendpulse

Sendpulse is another Mailchimp substitute you can consider. Their free plan allows you to send 15,000 emails but only to a maximum of 500 subscribers. The free plan also allows for one landing page per account, but no option to support segmentation and automation is also severely limited in quantity. 

If you really like the tool, consider going in for one of their monthly paid plans starting at a mere $6.4 per month for up to 500 subscribers, which is one of the things that’s good about this platform. Comparable to MailChimp on the features front, Sendpulse offers the following edge: 

• A great free plan that allows sending up to 15000 emails per month to 500 subscribers; 
• The affordable monthly cost for their premium plans allows using all the features; 
• Amazing chatbot and web push functionality and features; 
• Powerful learning module that allows you to create courses from the same platform. 

Benchmark Email

Benchmark is one of the underrated email programs that support email marketing campaigns, email automation, and landing pages and offers integrations with 1500+ popular services. 

Their free plan allows you to hold unlimited email contacts but limits the number of emails you can send out per month to 3500 emails. Their monthly premium plan starts from $9.99 for up to 500 subscribers. 

• In-built AI tools to create contextual email content and achieve high deliverability rates; 
• User-friendly and responsive email template library; 
• Supports advanced conditional logic and marketing automation flows; 
• A great free plan that allows you to store unlimited contacts. 

Mailchimp Alternatives: Price & Feature Table

Sender

Mailchimp

Constant Contact

Klaviyo

HubSpot

GetResponse

Brevo (Sendinblue)

SendGrid

MailJet

ActiveCampaign

Flodesk

Newsletter Plugin

DRIP

Contacts

Up to 2,500

Up to 2,000

Unlimited

Up to 250 (free plan)

Up to 1,000 (free plan)

Up to 1,000

Unlimited

Not specified

Up to 200 (free plan)

100 Contact (free plan)

Unlimited

Up to 1,000 (free plan)

Up to 2,500 (Starter Plan)

Emails

Up to 15,000

Up to 10,000

Up to 900

Up to 500

Up to 2,000 (free plan)

Unlimited

Up to 900

Up to 50,000

Up to 6,000 (free plan)

100 emails (Free plan)

Unlimited

Not specified

Unlimited

Daily limits (Free account)

Unlimited

Up to 2,000

300

–

500 per day

–

300

100 per day

–

–

–

Not specified

Not specified

Support

24/7 Live Chat

Email-only, first 30 days

Email-only

24/7 Live Chat + Email

Email and Live Chat (free plan)

24/7 Live Chat + Email

Email-only

Email and Live Chat

Email, Social, Phone & Chat Support

Email and Live Chat

Email Support

Email-only

Email Support

WordPress Integration

+

+

+

+

+

+

+

+

+

+

+

+

+

Email Automation

+

Basic

+

+

+

+

+

+

+

+

+

Basic

+

Email Templates Library

+

Basic

+

+

+

+

+

+

+

+

+

–

+

Advanced Segmentation

+

Basic

Basic

+

+

+

Basic

+

Basic

+

+

Basic

+

Email Scheduling

+

–

+

+

+

+

+

+

+

+

+

–

+

Advanced Reporting

+

–

–

+

Basic on Lower Plans

+

–

+

–

+

+

–

+

Geography & device reporting

+

–

–

+

+

+

–

+

–

+

–

+

–

Heat map reporting

+

–

–

–

–

–

–

–

–

–

–

–

–

Advanced open & click stats

+

–

–

–

Basic on Lower Plans

–

–

+

+

+

+

Basic

+

Multi-user access

Unlimited

Limited on Lower Plans

1

N/A

–

1

Limited on Lower Plans

1; up to 1,000 on Pro and Higher Plans

Yes

3 Users

–

–

–

Pricing

$15 per month for 2,500 subscribers and up to 30K emails per month

$9.36 per month for 500 subscribers and 5,000 emails per month

$12 per month for up to 500 contacts

$20 per month for up to 500 contacts

$18 per month for up to 1,000 contacts

$12 per month for up to 1,000 contacts

$25 per month for sending up to 20K emails/month (No restriction on subscribers)

$15/month up to 1,000 contacts

$15/month for up to 15K emails

$29 per month for 500 subscribers

$35 per month up to 14K subscribers

$79 per year

$39 per month for up to 2,500 subscribers

Mailchimp Insights

Before you decide which of the Mailchimp analogs to choose, let’s see the both sides of the coin:

Pros	Cons
User-friendly interface	Limited free plan
Comprehensive templates	Steep learning curve
Robust analytics	Higher cost at scale
Automation capabilities	Limited advanced features
Integrates with many apps	Occasional deliverability issues
Good customer support

Pricing

As your subscriber list grows significantly, Mailchimp’s pricing can become relatively more expensive compared to other platforms. Additionally, some advanced features may require a higher-tier plan, which could be a consideration for businesses with specific requirements. Take a look:

Plan	Subscribers limit	Emails per month	Price per month	Features included
Free	Up to 1,000	12,000	$0	Basic email features, limited support
Essentials	1,001 – 2,500	Unlimited	Starts at $13	All free features, live chat support, advanced features
Advanced	2,501 – 5,000	Unlimited	Starts at $20	All growing business features, advanced automation, dedicated support
Premium	5,001 and more	Unlimited	Starts at $350	All advanced features, custom reporting, dedicated account manager

Mailchimp Alternatives FAQs

Now that we’ve looked at the best alternatives to Mailchimp, let’s review some of the most frequently asked questions:

What is the best alternative to Mailchimp?

There are many great alternatives to MailChimp. However, what’s better for your case might be individual, as it depends on the features you’re looking for in email marketing tools and pricing. If you cannot decide, Sender offers a feature-rich package for an affordable price.

What features are important in a Mailchimp alternative?

When searching for an alternative to Mailchimp, seeking out specific functionalities that can enhance your ability to create and oversee successful email marketing campaigns is essential. Here are key attributes to consider when evaluating email marketing software:

1. Intuitive drag-and-drop editor: Look for a drag-and-drop editor that doesn’t require coding or design expertise. This feature simplifies customizing emails and ensures they look visually appealing.
2. Template library: A robust library of pre-designed templates tailored to different industries and use cases can save you valuable time and effort by offering a starting point for your email designs.
3. Split testing (A/B testing): The ability to conduct split testing on various email elements, including subject lines and content, lets you determine the most effective versions for improved open and click-through rates.
4. Email automation: Effective email marketing software should provide powerful automation tools, including autoresponders, email scheduling, and the creation of automated customer journeys triggered by user behavior or specific events.
5. Landing page builder: An excellent email marketing solution should include a builder to craft custom campaign landing pages. Landing pages are critical in converting subscribers by offering a focused and tailored experience.
6. Seamless integration with third-party tools: Look for the ability to connect with other software programs such as CRM systems, e-commerce platforms, and social media management tools. This streamlines your workflow and enhances the overall effectiveness of your marketing efforts.
7. Advanced segmentation: Advanced segmentation tools empower you to divide your email list into smaller, more targeted groups based on specific criteria such as demographics, interests, or past behavior. This enables you to deliver more relevant and personalized content, increasing engagement rates.
8. Comprehensive analytics and reporting: Robust reporting features are crucial for monitoring the performance of your email campaigns. The software should offer in-depth analytics on metrics like open rates, click-through rates, conversions, and other essential data, enabling data-driven decision-making and optimizing marketing strategies.

How much does Mailchimp actually cost?

Mailchimp’s pricing varies depending on your subscriber count, monthly email volume, and available features. For instance, you can send up to 1,000 emails per month to a maximum of 500 subscribers, but this comes with limitations on reporting, analytics, and available email templates. For a monthly fee of $13, you can expand your reach to 5,000 emails sent to up to 1,000 subscribers, although certain feature limitations still apply.

What are the disadvantages of using Mailchimp?

Mailchimp has drawbacks, such as restricted customization options in its free plan, the absence of built-in ecommerce capabilities, and a lack of industry-specific templates. Furthermore, some users might perceive Mailchimp’s pricing model as less competitive when compared to alternatives that offer more extensive features.