14 Mailchimp Alternatives in 2025 (Free Plans, Pro Features)

If Mailchimp’s rising costs, limited automation, or clunky support have you searching for a better email marketing software like Mailchimp—you’re not alone. 

In this article, we break down the 14 best Mailchimp alternatives, from budget-friendly tools to advanced marketing automation platforms, so you can find one that fits your business needs and helps you grow.

Why Consider Alternatives to Mailchimp?

Mailchimp might still be one of the most recognized names in the email marketing industry, but many users are making the switch from Mailchimp. From unpredictable pricing to boring Mailchimp email templates and performance concerns, there are several reasons why small businesses and creators are exploring other options.

Here’s why you might want to replace Mailchimp and consider a Mailchimp substitute:

• High costs. Mailchimp can be up to 6x more expensive than other platforms, making users seek cheaper alternatives to Mailchimp. For example, Sender charges $7/month for the same number of contacts that might cost over $40 on Mailchimp, making it tough for budget-conscious businesses; 
• Regular price hikes. Mailchimp has increased its pricing multiple times over the years, often without adding significant new value. These hikes make it hard to plan long-term if you’re on a tight budget; 
• Limited free plan. Mailchimp free plan limitations are difficult not to notice—especially when it’s been trimmed down gradually over the years. Today, it includes restrictive sending limits, fewer email marketing automation features, and minimal support, forcing users to upgrade just to access basic tools; 
• Deliverability issues. Only 76.91% of Mailchimp emails land in inboxes, compared to 90–95%+ from Mailchimp equivalent services. Some users suspect overused or shared IPs may be to blame for poor email deliverability; 
• Pricing structure. As your list grows, Mailchimp’s pricing quickly escalates. One user shared they were paying over £250/month to maintain campaigns—without seeing proportional value.
• Customer support challenges. Support is slow, often taking 15+ minutes to respond to basic queries. There’s also no multilingual support, which adds friction for global users.

Mailchimp Competitors at Glance

If you want an overview of all the top Mailchimp alternatives and newsletter platforms, here’s a table to help you decide faster. Check out the limits, pricing, and the best features, and make a pick from the top marketing automation platforms.

• Sender – Best for budget-friendly email campaigns at scale
• Omnisend – Ideal for ecommerce with automation and SMS tools
• Brevo – Great for multichannel marketing across email & SMS
• Klaviyo – Best for data-driven ecommerce email segmentation
• Moosend – Affordable automation for startups and SMBs
• Mailerlite – Best for simplicity and intuitive email design
• ActiveCampaign – The Mailchimp Alternative That Does the Heavy Lifting
• GetResponse – Strong funnel builder for sales and webinars
• Kit – Tailored for creators selling digital products or content
• Mailjet – Great for transactional and collaborative emails
• DRIP – Ecommerce CRM with behavior-based automation
• Aweber – Solid choice for small businesses and newsletters
• Constant Contact – Mailchimp Alternative for Small Businesses
• Beehiiv – Best Mailchimp alternative for Newsletters

TL:DR — Which Alternative is Right for You?

• Budget (under $20/month). For affordable email marketing services, platforms like Sender, MailerLite, AWeber, and Brevo offer generous free plans and solid features for small teams or solo users.
• Ecommerce focused. If you run an online store, Omnisend, Klaviyo, and Drip are the best email marketing for ecommerce solutions you can find, with product-based automation and deep integrations with popular platforms like Shopify.
• Creator/Newsletter. Newsletter platforms like Kit and Beehiiv cater to writers and creators, offering easy publishing, audience tools, and monetization features.
• Advanced automation. For sophisticated workflows and deep segmentation, marketers often turn to ActiveCampaign and Moosend for their powerful automation and CRM-style capabilities.
• SMBs. All-in-one tools like GetResponse and Constant Contact combine email, landing pages, and basic automation, making them great email marketing for small businesses.;
• Technical/Developer. Developers favor Mailjet for its reliable APIs, transactional email support, and seamless integration into custom-built applications.

14 Best Mailchimp Alternatives Compared in 2025

If you’ve been searching for email services like Mailchimp, look no further. Here are the top Mailchimp competitors and the best email marketing services on the market.

Let’s look at email platforms like Mailchimp one by one – from the cheapest email marketing platforms to the most powerful ones.

1. Sender — Best Overall Mailchimp Alternative (6x Cheaper)

⭐️ Trusted by 180,000+ businesses worldwide

Best for: Ecommerce, bloggers, and small-to-medium businesses (SMBs) looking for a robust email marketing platform;
Pricing: Starts at $7/month for 1,000 subscribers + 12,000 monthly emails;
Free plan: Available for up to 2,500 subscribers + 15,000 monthly emails.

Overall rating:

4.7

/5

G2:

4.5

Trustpilot:

4.8

Capterra:

4.7

See full Sender review

Why Choose Sender Over Mailchimp?

Sender offers all premium features at 6x lower costs, making it better than Mailchimp for email campaigns. If you compare Sender vs Mailchimp, you’ll realize how cost-effective and feature-rich Sender is. 

While Mailchimp charges $20/month for 500 contacts with limited features, Sender offers 1,000 contacts at just $7/month—that’s $13 saved each month for twice the contacts. Sender offers plans that are way cheaper than Mailchimp email marketing, making it even more appealing for budget-conscious users. There’s a multi-step visual automation builder, A/B testing, advanced subscriber segmentation, behavioral popups, not to mention SMS marketing.

With Sender, you can also create complex email marketing campaigns with dynamic content using custom fields and segmentation. Even better, every plan includes built-in GDPR, CAN-SPAM, and SOC 2 compliance, so you’re always covered when it comes to data privacy and security.

Key advantages over Mailchimp:

• 99.3% deliverability rate (vs Mailchimp’s 89.5%);
• 6x cheaper pricing with transparent costs (no hidden overages); 
• 5x more generous free plan (2,500 vs 500 contacts); 
• Instant customer support (vs Mailchimp’s 15+ minute wait times); 

Key Features

• No-code email builder. Create stunning emails with a drag-and-drop interface, no coding needed; 
• Visual automation workflows. Smart email workflow automation triggered by opens, clicks, and purchases; 
• Behavioral segmentation. Target customers by actions like website visits and purchase history; 
• SMS + Email marketing. Reach customers across multiple channels from one platform; 
• Amazing deliverability. Significantly higher inbox placement rates compared to Mailchimp due to robust infrastructure. 

Limitations to Consider 

• Sender branding on free plan emails (easily removed on paid plans);
• No landing page builder (yet);  
• Newer platform compared to other competitors

Mailchimp Migration Made Easy

Switching from Mailchimp takes no more than a few minutes using Sender’s one-click import tool. Here’s how you can do it in a few easy steps:

1. Log in to your Sender dashboard and navigate to the Subscribers tab. Once there, click the Add Subscribers button located on the right-hand side of the screen.
2. In the pop-up window or integration section, choose Mailchimp as your source and paste your Mailchimp API key into the provided field.
3. Voilà! All contacts, segments, and campaign history should now transfer automatically. 

For a more comprehensive tutorial on importing subscribers from MailChimp, head to our step-by-step guide.

2. Omnisend — Great Ecommerce Alternative with Lower Costs

Best for: Ecommerce brands looking for a budget-friendly email marketing solution;
Pricing: Starts at $11/month for up to 500 contacts + 6,000 monthly emails;
Free plan: Available for up to 250 contacts + 500 monthly emails.

Overall rating:

4.5

/5

G2:

4.6

Trustpilot:

4.3

Capterra:

4.7

See full Omnisend review

Why Choose Omnisend Over Mailchimp? 

If you’re running an ecommerce store, Omnisend beats Mailchimp by focusing on what you need exactly. It simplifies automation with pre-built workflows for abandoned carts, order confirmations, and post-purchase sequences. 

When we compared Omnisend vs Mailchimp, we saw there’s no need to patch together extra apps for SMS or product-based targeting as Omnisend does it all natively, in one streamlined platform.

But where Omnisend falls short is email deliverability. During our time with this email marketing service, we were satisfied with its deliverability, although Omnisend’s deliverability rate dropped to 78.5% (according to the latest benchmark data). While definitely not the highest in the industry—especially when put next to Mailchimp or Sender—it still delivers consistently enough for most ecommerce and marketing needs.

For developers or brands seeking deeper integration, Omnisend’s robust and well-documented API is an excellent addition. Whether you’re syncing data with your custom backend, pulling product recommendations, or triggering automated campaigns, its API is flexible and easy to work with.

Key Advantages over Mailchimp

• Faster campaign setup for ecommerce workflows. 
• Multichannel marketing tools built-in (email, SMS, web push notifications—no extra tools needed); 
• Built-in ecommerce automations (vs Mailchimp’s general-use templates); 
• Transparent pricing with no tier confusion; 
• Shopify-friendly real-time sync plus WordPress plugins; 

Key Features

• Email + SMS + Push—Run coordinated campaigns from one dashboard; 
• Automated review requests—Collect Shopify reviews effortlessly; 
• Behavior-based segmentation—Target by purchase history, site behavior, or lifecycle stage; 
• A/B Testing—Test subject lines, CTAs, and content to improve conversions; 
• Form builder—Capture leads with popups, embedded forms, and gamified widgets. 

Limitations to Consider 

• Gets costly at scale as pricing rises quickly with large contact lists;
• Ecommerce focused, which makes it less valuable for service-based or B2B businesses; 
• Limited design flexibility as the template editor is a bit rigid

3. Brevo — Free Alternative with Unlimited Contacts

Best for: Ecommerce startups looking for a reliable MailChimp alternative;
Pricing: Starts at $17/month for up to 500 contacts + 5,000 monthly emails;
Free plan: Available for up to 500 contacts + 5,000 emails/month.

Overall rating:

4.5

/5

G2:

4.5

Trustpilot:

4.4

Capterra:

4.6

See full Brevo review

Why Choose Brevo Over Mailchimp? 

Brevo (formerly Sendinblue) handles email, SMS, WhatsApp, and even transactional emails without overwhelming you with complex pricing tiers. 

In a head-on Brevo vs Mailchimp comparison, Brevo came out as a better alternative for startups or small businesses that want a no-surprise pricing plan. During testing, we noticed that Brevo’s built-in CRM integration and WhatsApp tools can consolidate fragmented marketing efforts into one dashboard, cutting both the cost and confusion.

When it comes to email deliverability, Brevo scored a respectable, yet below-average 74.7%. While it certainly lags behind tools like Mailchimp, during our time with Omnisend, the majority of emails still landed in primary inboxes across major providers like Gmail and Yahoo without any need for concern. 

Brevo also stands out for its integration ecosystem, working seamlessly with Shopify, WooCommerce, WordPress, Stripe, and more—making it easy to plug into your existing stack. On top of that, it’s fully GDPR-compliant, offers two-factor authentication, and hosts data on secure servers in the EU.

Overall, Brevo delivers strong value for small teams looking for multichannel and built-in CRM tools under one roof.

Key Advantages over Mailchimp

• Better for email marketing beginners—cleaner UX, easier to navigate. 
• Unlimited contact storage (vs Mailchimp’s steep list-based pricing); 
• Free transactional emails (ideal for order updates and confirmations); 
• No hidden costs for essentials like automation or segmentation; 
• Live chat + CRM built-in (vs paid Mailchimp add-ons); 

Key Features

• Email, SMS & WhatsApp marketing—Run multichannel campaigns from one place; 
• Transactional email engine—Ideal for ecommerce order confirmations and password resets; 
• Built-in CRM—Manage customer relationships without extra tools; 
• Prebuilt automations—Launch welcome, cart recovery, and re-engagement flows in minutes; 
• Signup forms & segmentation—Scale and optimize your list building efforts with ease. 

Limitations to Consider 

• Dashboard as well as landing page builder is clunky and sometimes slow. Needs simple tools to communicate on a daily or weekly basis with a medium-sized audience.
• Daily email limit on free plan—only 300/day, which can hamper marketing efforts; 
• Limited integrations that require workarounds for custom workflows;
• Basic automation logic which is less robust than Sender or Klaviyo; 

4. Klaviyo — Advanced Ecommerce Features Mailchimp Can’t Match

Best for: Advanced ecommerce businesses looking for advanced segmentation features;
Pricing: Starts at $20/month for up to 500 contacts + 5,000 monthly emails;
Free plan: Available for up to 250 contacts and 500 monthly emails

Overall rating:

3.9

/5

G2:

4.6

Trustpilot:

2.4

Capterra:

4.6

See full Klaviyo review

Why Choose Klaviyo Over Mailchimp? 

Klaviyo is an excellent Mailchimp alternative for ecommerce brands serious about driving sales with data. It turns customer behavior—browsing, purchase history, engagement—into real-time, personalized email and SMS campaigns. 

When we compare Mailchimp vs Klaviyo, we found that Klaviyo gives better deep segmentation, predictive analytics, and revenue attribution features for ecommerce email marketing. One thing we loved about Klaviyo is their Shopify integration–during our time with this platform, we were impressed by the depth and precision of its customer segmentation capabilities.

If there’s one trade-off with everything that Klaviyo offers—including a strong deliverability rate roughly on par with Mailchimp’s—it’s the steep learning curve, which can be a real turnoff for email marketing newcomers. But if you’re willing to invest the time, the payoff in targeting power and sales performance is well worth it.

Key advantages over Mailchimp

• Stronger campaign personalization across the funnel compared to Mailchimp. 
• Hyper-specific segmentation based on real-time customer behavior; 
• Revenue-tracking automation flows (vs Mailchimp’s limited tracking); 
• Native ecommerce integrations with Shopify, WooCommerce, BigCommerce; 
• Predictive analytics to forecast churn and future purchases; 

Key Features

• Advanced segmentation tools—Target based on engagement, orders, location, and more; 
• Visual automation builder—Create automation workflows for onboarding, cart recovery, win-backs; 
• Ecommerce-first integrations—Deep data sync with platforms like Shopify; 
• Revenue attribution dashboards—See which emails directly drive sales; 
• Dynamic content—Personalize products, copy, and CTAs in real-time. 

Limitations to Consider 

• Becomes pricey quickly for large lists due to higher costs; 
• Not beginner-friendly for small teams as it comes with a steep learning curve; 
• Ecommerce-centric making it unsuitable for any other kind of business like service-based or B2B models

5. Moosend — Decent Automation Tools at More Affordable Rates

Best for: Digital marketing agencies looking for robust automation workflows with a wallet-friendly price tag;
Pricing: Starts at $7/month for up to 500 contacts + unlimited emails;
Free plan: Not available. 30-day free trial available.

Overall rating:

4.2

/5

G2:

4.7

Trustpilot:

3.4

Capterra:

4.6

See full Moosend review

Why Choose Moosend Over Mailchimp? 

If you’re a small business looking for powerful automation without overpaying, Moosend delivers more than expected at its price point. Moosend offers similar email tools to Mailchimp, such as automation, segmentation, and a visual email builder, but does so in a more beginner-friendly and affordable package.

Compared to Mailchimp, which charges extra for automation and advanced segments, Moosend includes these features from the base plan. 

When we tested Moosend vs Mailchimp, we found the visual automation builder to be more intuitive—even for team members new to email marketing. In our hands-on experience, we were able to build multi-step journeys without constantly referencing tutorials. 

Moosend also stood out with a deliverability score of 90.1%, edging out Mailchimp by a small margin. With built-in tools to monitor sender reputation and helpful tips for avoiding spam filters, Moosend gives you a solid foundation for maintaining strong inbox placement.

Another area where Moosend beats Mailchimp is its ease of use. The interface is clean, responsive, and surprisingly beginner-friendly, which makes setting up campaigns, automations, and forms feel frictionless. Unlike Omnisend or Mailchimp, there’s no steep learning curve, so even first-timers can get up and running quickly.

Key advantages over Mailchimp

• Better automation value at a lower cost.
• Transparent pricing model vs Mailchimp; 
• Clean, drag-and-drop interface; 
• Visual workflows for every scenario; 
• Responsive support across all tiers; 

Key Features

• Visual automation editor—Build email journeys based on customer journey mapping without coding; 
• Prebuilt automation recipes—Launch flows for welcome, cart recovery emails, etc.; 
• List segmentation & personalization—Target users based on behavior or interests; 
• Real-time analytics—Track opens, clicks, and conversions as they happen; 
• Landing page builder—Create conversion-ready pages for lead gen and promos. 

Limitations to Consider 

• Limited third-party integrations that may need Zapier or custom setups; 
• Design flexibility is basic as there are limited customization options;
• Inconsistent deliverability as per email deliverability reports.

6. MailerLite — Mailchimp’s Features at Half the Price

Best for: Small businesses and retailers looking for a reliable email marketing solution at half the cost of Mailchimp;
Pricing: Starts at $9/month for up to 500 contacts + unlimited emails;
Free plan: Available for up to 1,000 contacts + 12,000 monthly emails.

Overall rating:

4.6

/5

G2:

4.6

Trustpilot:

4.6

Capterra:

4.7

See full MailerLite review

Why Choose Mailerlite Over Mailchimp? 

When it comes to the MailerLite vs. Mailchimp debate, MailerLite offers many of the same features as Mailchimp—drag-and-drop email editor, automation workflows, and segmentation. The best part? All of that comes at nearly half the price. Sure, you won’t get fancy bells and whistles, but everything you need to run email marketing is there. 

From our hands-on testing, MailerLite consistently ranks great on deliverability, scoring 89.8%—just a touch over Mailchimp’s 89.5%. Sure, that barely makes a difference, but for solo creators and small businesses, this small edge might be reason enough to consider switching from Mailchimp.

Furthermore, if you’re a developer or have one on your team, MailerLite offers a clean, well-documented API, webhook support, and custom HTML email editing. While it’s not as advanced as Mailchimp when it comes to integrations or complex scripting, it strikes a solid balance between usability and customization.

Key advantages over Mailchimp

• 40–50% cheaper pricing than Mailchimp at every tier; 
• Top-tier deliverability (89.8%)—better inbox placement than Mailchimp (89.5%); 
• Clean interface with quick loading and editing; 
• No overcomplicated menus which makes it great for beginners; 
• No bloated feature sets or expensive add-on like Mailchimp.

Key Features

• Intuitive drag-and-drop builder—Design clean, mobile-ready emails in minutes; 
• Basic automation—Trigger emails based on behavior, time delays, and conditions; 
• Solid template collection—Not as flashy as Klaviyo, but works for most campaigns; 
• Deliverability optimization—Best-in-class inbox placement rates with custom domain support; 
• Countdowns, quizzes, surveys—Add interactive content with no extra tools. 

Limitations to Consider 

• Email editor is basic but not as modern as Klaviyo or Sender; 
• Automation is standard with no advanced logic or personalization trees; 
• No built-in CRM with strict focus on email marketing alone. 

7. ActiveCampaign —The Mailchimp Alternative That Does the Heavy Lifting

Best for: Businesses looking for advanced email automation, CRM integration, and in-depth customer journey tracking;
Pricing: Starts at $15/month for up to 1,000 contacts + 10,000 monthly emails;
Free plan: Not available. 14-day free trial available.

Overall rating:

4.1

/5

G2:

4.5

Trustpilot:

3.1

Capterra:

4.6

See full ActiveCampaign review

Why Choose ActiveCampaign Over Mailchimp? 

When it comes to ActiveCampaign vs. Mailchimp, the difference comes down to power and precision. ActiveCampaign goes beyond basic email marketing with robust automation, CRM features, and smarter segmentation tools. 

For starters, ActiveCampaign’s deliverability is excellent—ActiveCampaign scores 94.2%, noticeably higher than Mailchimp’s 89.5%, coming only in second place after Sender. It’s a considerable bump that increases the odds of campaigns landing in the inbox.

Automation is where ActiveCampaign shows its strengths. Its visual automation builder supports conditional logic, split actions, goals, and CRM updates—perfect for people who need more automation than Mailchimp might offer. You can build full customer journeys that go far beyond basic autoresponders, responding to behaviors like purchases, page visits, or abandoned carts.

On the integration side, ActiveCampaign supports over 900 native connections, from Shopify and WooCommerce to Salesforce and Typeform. That makes it a solid fit for businesses that rely on a wide range of tools and want deep syncing between platforms.

Key Advantages over Mailchimp:

• Higher deliverability rates (94.2% vs. Mailchimp’s 89.5%);
• 950+ native integrations, including Salesforce and WooCommerce;
• Advanced automations with AI and conditional logic;
• Built-in CRM with sales pipelines and lead scoring tools.

Key Features

• Advanced segmentation—Target subscribers based on behavior, demographics, or engagement history; 
• Conditional automations—Build flexible workflows that adapt to user actions in real time;
• High deliverability—Reach inboxes consistently with optimized email sending infrastructure; 
• Smart scheduling—Send emails at the ideal time for each subscriber’s time zone or engagement pattern; 
• Robust integrations—Connect seamlessly with tools like Shopify, WordPress, Zapier, and more.

Limitations to Consider 

• Steep learning curve, especially for beginners who may find the interface unintuitive at first;
• Sluggish automation builder that can feel clunky during complex workflow creation;
• Limited customization options for email and landing page templates compared to more design-flexible platforms.

8. GetResponse — Built-in Webinars + Sales Funnels (Beyond Email)

Best for: B2B & SaaS companies looking to plan complex email automations and CRM integrations;
Pricing: Starts at $15/month for up to 1,000 contacts + unlimited emails;
Free plan: Available for up to 500 contacts + 2,500 monthly emails.

Overall rating:

4.2

/5

G2:

4.2

Trustpilot:

4.1

Capterra:

4.2

See full GetResponse review

Why Choose GetResponse Over Mailchimp? 

If your goal goes beyond email and you’re getting tired of Mailchimp’s limited features, GetResponse should be your pick. GetResponse helps you build entire customer journeys, from signup to sale, all without any third-party tool or add-on. 

When you compare GetResponse vs Mailchimp, you’ll see that GetResponse can help you launch a full funnel with webinars, upsell, lead magnets, in under a day.

One of GetResponse’s standout features is its built-in webinar hosting—something Mailchimp lacks entirely. It lets you run live events, lead nurturing sessions, or product demos from the same platform you use for email marketing.

With GetResponse you also get prebuilt, customizable funnels for lead generation, upsells, and more. This comes along with landing pages and lead magnets all under one roof—saving setup time and simplifying your workflow.

Despite offering more features, GetResponse’s plans usually cost less than Mailchimp’s. You’ll even get built-in social media tools, so you can automate across more channels without switching platforms. When you consider GetResponse’s impressive deliverability rate of 90.9%, it only makes sense to go with this Mailchimp alternative.

Key advantages over Mailchimp

• Built-in webinar hosting (vs no webinar tools on Mailchimp); 
• Sales funnel automation with prebuilt, customizable flows; 
• Landing pages + lead magnets under one roof; 
• AI-powered content generator to save time on writing campaigns; 
• Extra features like social media integration at a lower price point than Mailchimp.

Key Features

• Autofunnel builder—Launch email + sales funnels with drag-and-drop simplicity; 
• Webinar hosting—Run live sessions to convert subscribers into buyers; 
• AI email writer—Auto-generate subject lines and content fast; 
• Landing page + website builder—Design opt-ins, upsells, and promos visually; 
• Behavior-based automations—Trigger emails on actions like opens, clicks, or purchases. 

Limitations to Consider 

• Outdated landing page templates which are not as polished as design-forward competitors; 
• Webinar tools lack depth and are not at par with enterprise email solutions; 
• Customer support delays as live chat response times can be slow.

9. Kit — Creator-Focused Features Mailchimp Doesn’t Offer

Best for: Content creators & bloggers looking for an easy-to-use platform for managing their audience and sending unlimited emails;
Pricing: Starts at $25/month for up to 1,000 contacts + unlimited emails;
Free plan: Available for up to 10,000 contacts + unlimited emails.

Overall rating:

3.7

/5

G2:

4.4

Trustpilot:

2.0

Capterra:

4.6

See full Kit review

Why Choose Kit Over Mailchimp? 

If you’re a content creator, Mailchimp often feels like overkill—too many buttons, too few creator-specific features. Kit flips the script. It helps creators grow their email list, nurture subscribers, and sell digital products without being overwhelmed.  

What instantly stood out in the Mailchimp vs Kit debate during our hands-on time with Kit was how streamlined and creator-focused the entire experience felt. With built-in digital product delivery, RSS-to-email automation, and easy Stripe integration for paid newsletters or offerings, it removes the friction that creators often face on Mailchimp. 

At the end of the day, Kit proved to be a more solid alternative to turn an idea into a newsletter or digital product than Mailchimp.

Key advantages over Mailchimp

• Simpler UI and faster setup for non-technical users.
• Creator-first tools (vs Mailchimp’s general-purpose layout); 
• Built-in digital product delivery along with RSS feed automation; 
• Referral network of creators for faster audience growth;
• Affordable scaling for small teams; 

Key Features

• Creator network for referrals—Expand reach through cross-promotion with other creators; 
• Automated blog post notifications—Keep your audience updated without manual effort; 
• Landing page builder—Launch lead-gen pages in minutes, no code needed; 
• Sell digital products directly—Host and deliver eBooks, downloads, and more; 
• Behavioral segmentation—Send targeted content based on interest and activity. 

Limitations to Consider 

• Limited visual design freedom as it is heavily template-based; not ideal for custom email layouts; 
• Less control over one-off visual campaigns as there’s a strong focus on textual newsletters; 
• Content-first, not product-first making it suitable only for creators (and not ecommerce brands)

10. Mailjet — Reliable Transactional Emails Without Mailchimp’s Limits

Best for: Small businesses and retailers looking for a reliable and budget-friendly email marketing solution that’s more affordable than many alternatives.
Pricing: Starts at $17/month for up to 15,000 monthly emails + unlimited contacts;
Free plan: Available for up to 1,500 contacts + 6,000 monthly emails.

Overall rating:

4.0

/5

G2:

4.0

Trustpilot:

3.8

Capterra:

4.2

See full Mailjet review

Why Choose Mailjet Over Mailchimp? 

If you’re sending a mix of marketing and transactional emails, Mailjet offers a more flexible and reliable setup compared to Mailchimp. While Mailchimp limits transactional messaging or forces costly workarounds (via Mandrill), Mailjet includes it natively.

One big advantage we noticed while testing Mailjet vs. Mailchimp: Mailjet makes it easy for multiple team members to collaborate—editing emails live, managing contacts together, and avoiding version chaos.

Also, the drag-and-drop editor is easy to use, and dynamic content makes personalization simple. Combined with Mailjet’s improved deliverability rate of 88%—a notable jump from last year’s benchmarks—it’s a strong overall combination, even if it trails Mailchimp slightly in inbox placement or lacks advanced logic or complex workflows. 

Still, with real-time collaboration, strong deliverability, and transparent pricing, Mailjet is ideal for small teams and retailers that prioritize ease and reliability over bells and whistles.

Key advantages over Mailchimp

• Dynamic content for personalized messages.
• Built-in transactional email (no workarounds or extra tools needed); 
• Budget-friendly pricing for high email volumes unlike Mailchimp; 
• Multi-user access without additional costing for extra users; 
• Strong data privacy & GDPR compliance; 

Key Features

• Drag-and-drop email editor—Design emails without coding
• Transactional email API—Send order confirmations, alerts, and updates reliably
• Live collaboration tools—Build campaigns together in real-time
• Dynamic content blocks—Personalize sections based on user behavior or segments
• A/B testing—Optimize subject lines, buttons, and layouts easily

Limitations to Consider 

• Automation is basic and is not suitable for complex workflows or sequences; 
• Limited segmentation features with less focus on personalized campaigns; 
• Analytics are enough for performance checks but not for deep insights. 

11. DRIP — Focused Ecommerce Automation (Higher Learning Curve)

Best for: Ecommerce brands that need powerful automation tools tailored specifically for online sales. Ideal for teams comfortable with a steeper learning curve;
Pricing: Starts at $39/month for up to 2,500 contacts + unlimited emails;
Free plan: Not available. 14-day free trial available.

Overall rating:

4.4

/5

G2:

4.4

Trustpilot:

0.0

Capterra:

4.4

Why Choose Drip Over Mailchimp? 

Drip is a data-driven marketing platform for ecommerce brands. While Mailchimp offers general-purpose email tools, Drip dives deep into customer behavior, segmentation, and automation workflows.

We’ve seen brands increase revenue by setting up timely drip campaigns based on browsing behavior and abandoned checkouts using Drip. While we only tested this automation on a dummy campaign during our hands-on testing, we could already see why that’s the case—it’s very user-friendly and lets you build complex workflows without feeling overwhelming.

Drip also performs well on email deliverability. Although it scores slightly below Mailchimp with 88.2%, it offers monitor engagement and sender reputation tools to help you stay out of spam folders.

This email marketing solution integrates natively with Shopify, WooCommerce, BigCommerce, and tools like Stripe, allowing you to trigger campaigns based on real-time store activity.

That said, Drip’s ecommerce-first focus comes with trade-offs. It’s less flexible for non-ecommerce businesses, especially with templates and automation outside of online retail. And with no free plan, only a limited-time trial, it’s harder for smaller teams to test those premium features before making a commitment.

Key advantages over Mailchimp 

• Onsite personalization tools—Popups, forms, and dynamic content. 
• Built-in CRM for ecommerce to manage purchase data and personalize every message; 
• Real-time behavioral automation (vs Mailchimp’s basic logic); 
• Pre-built ecommerce flows for abandoned carts, win-backs, post-purchase; 
• Granular segmentation to filter audiences by product views, spend, engagement; 

Key Features

• Visual automation builder—Design advanced journeys with real-time triggers; 
• Ecommerce CRM—Access customer data, track orders, and sync with your store; 
• Personalized product recommendations—Boost average order value with tailored offers and product suggestions; 
• Onsite widget builder—Trigger personalized popups, offers, and forms; 
• Detailed ROI reporting—Connect campaigns to revenue, not just opens. 

Limitations to Consider 

• Premium features come at a steeper cost leading to higher investments; 
• Setup takes time, especially for beginners who may get overwhelmed with features;
• Less useful for service-based or B2B businesses as most features are designed for ecommerce. 

12. Aweber — Simple Setup with Better Support Than Mailchimp

Best for: Entrepreneurs, small businesses, and creators who want a straightforward email marketing platform with responsive support;
Pricing: Starts at $13/month for up to 500 contacts + 5,000 monthly emails;
Free plan: Not available.

Overall rating:

3.7

/5

G2:

4.2

Trustpilot:

2.5

Capterra:

4.4

See full AWeber review

Why Choose Aweber Over Mailchimp? 

AWeber offers a refreshingly simple experience compared to Mailchimp, suitable for solo creators, coaches, and DIY marketers. The interface is clean, the learning curve is low, and the customer support is far more responsive than one at Mailchimp.

AWeber doesn’t offer the vast integration ecosystem you’ll find with platforms like Mailchimp, but it covers the essentials like Shopify, WordPress, PayPal, and Zapier most small businesses actually rely on. 

What’s especially handy is the two-way data sync, which lets you personalize content based on real-time subscriber behavior across platforms. Developers get a RESTful API with decent flexibility for building custom connections—it’s not the most advanced toolkit out there, it gets the job done. 

Finally, during our time analyzing AWeber vs. Mailchimp, we were satisfied with its deliverability, which sits at around 83.1% (according to EmailToolTester). While that’s nearly 6% lower than Mailchimp delivers, it’s still a solid performance that should be more than sufficient for most small businesses and creators.

Key advantages over Mailchimp

• Faster setup than Mailchimp, especially for beginners; 
• Built-in ecommerce widget for digital products + services; 
• No-code landing page builder with full Stripe integration; 
• Tag-based automation for personalized content delivery; 
• Responsive email and phone support along with help guides. 

Key Features

• Landing page builder—Create simple, clean pages to sell products or register attendees; 
• Stripe integration—Sell ebooks, workshops, or services without a store; 
• Tag-triggered automation—Deliver content or reminders automatically post-purchase; 
• Personalized confirmation emails—Customize delivery messages for each product;
• Mobile responsive templates—Use email campaign tools to create landing pages that look great on any device.

Limitations to Consider 

• Limited design flexibility with only basic templates and limited customization options; 
• Suited for simple offers due to lack of advanced segmentation features; 
• Free plan excludes ecommerce and you need a paid plan to unlock full sales features. 

13. Constant Contact — Mailchimp Alternative for Small Businesses

Best for: Small and medium-sized businesses looking for reliable Mailchimp alternatives;
Pricing: Starts at $12/month for up to 500 contacts + 5,000 emails/month;
Free plan: Not available. 30-day free trial available.

Overall rating:

4.3

/5

G2:

4.1

Trustpilot:

4.4

Capterra:

4.3

See full Constant Contact review

Why Choose Constant Contact Over Mailchimp? 

If you’re a growing business that relies on integrations and consistent inbox placement, Constant Contact makes a compelling case over Mailchimp. While Mailchimp often limits automation and integrations to higher-priced plans, Constant Contact offers robust tools for email marketing, ecommerce, and CRM workflows—even on its basic plan.

Meanwhile, Constant Contact boasts a respectable 75.66% deliverability rate, though it noticeably falls short of Mailchimp’s 89.5%. However, this difference has minimal practical impact on email inbox placement—as it proved to be the case during our time with Constant Contact.

Where Constant Contact really shines is integrations. Whether you’re running a Shopify store, building a site on WordPress, it offers built-in connectors that sync data with speed and precision. 

Key advantages over Mailchimp

• Instantly connect with Shopify, WordPress, Salesforce, and other top platforms to streamline your marketing and sales workflows;
• Get real-time help via phone and chat, unlike Mailchimp’s limited support options behind higher paywalls;
• Plan, promote, and manage events with RSVP tracking and registration—no extra tools or plugins required;
• Transparent plans with key features like automation, list segmentation, and ecommerce tools included early.

Key Features

• User-friendly landing page & email creator—Launch full campaigns with built-in list-building features. Great for lead capture, special offers, and event signups;
• In-depth analytics—Track open rates, click-throughs, and engagement over time with visual analytics and device-specific insights;;
• Reliable phone & live chat support—Real-time help available whenever you need it, perfect for users who prefer guided assistance;
• Powerful email marketing features—Use customizable templates, RSVPs, and automated reminders to drive engagement for both virtual and in-person events.

Limitations to Consider 

• Outdated interface. The platform’s design can feel dated, making navigation and campaign setup less intuitive compared to more modern alternatives;
• Limited automation & segmentation. Automation workflows and audience targeting are basic, lacking the depth and flexibility needed for more personalized marketing strategies;
• No permanent free plan. Constant Contact doesn’t offer a truly free tier—users must upgrade after limited usage, which may not suit small businesses or startups on tight budgets.

14. Beehiiv — Best Mailchimp alternative for Newsletters

Best for: Newsletter creators, bloggers, and media brands focused on audience growth, monetization, and built-in publishing tools;
Pricing: Starts at $43/month for up to 1,000 subscribers + unlimited emails;
Free plan: Available for up to 2,500 subscribers + unlimited emails.

Overall rating:

4.2

/5

G2:

4.6

Trustpilot:

3.6

Capterra:

4.3

Why Choose Beehiiv Over Mailchimp? 

If you’re focused on growth, deliverability, and are looking for a robust Mailchimp alternative, you shouldn’t look further than Beehiv—especially for newsletter-first brands.

While users criticize Mailchimp not user-friendly interface, with its bloated menus and upsells for basic features, Beehiiv delivers a clean, purpose-built experience for content creators. Its platform is optimized for speed, ease of use, and high inbox placement, with industry-leading deliverability rates of 98%, according to Beehiiv itself.

When comparing Beehiiv vs Mailchimp, Beehiiv stands out by offering a more streamlined interface, built-in referral and recommendation tools, and simple monetization options from day one. Even though Beehiiv’s API is still developing, it supports core use cases, such as syncing subscribers and email automation, which should satisfy regular newsletter publishing needs.

Finally, Beehiiv doesn’t nickel-and-dime you for growth tools. You get advanced analytics, SEO-friendly blog hosting, and subscriber segmentation even on the free plan—features that Mailchimp gatekeepers behind a paywall for higher tiers. 

Key advantages over Mailchimp

• Faster publishing workflow tailored for newsletters, not bloated with unnecessary menus;
• Native referral and recommendation tools to supercharge organic list growth;
• Free custom domain support and SEO-optimized blog hosting from day one;
• Transparent pricing with up to 2,500 subscribers on the free plan, and no surprise fees.

Key Features

• User-friendly interface—Navigate easily with a clean dashboard that makes managing newsletters simple and enjoyable;
• All-in-one platform—Combine newsletter creation, website hosting, subscriber analytics, and monetization tools in one marketing solution;
• Generous free plan—Start strong with up to 2,500 subscribers on a free tier that includes essential features like custom branding, embed forms, and detailed analytics;
• Referral and growth tools—Amplify your reach with built-in referral programs, pop-ups, and boost ads designed to drive organic sign-ups and audience expansion;
• Advanced analytics—Dive deep into engagement and revenue data with 3D analytics that link subscriber behavior to income and acquisition channels for smarter decisions.

Limitations to Consider 

• Limited design customization. Template options are somewhat rigid, offering minimal flexibility for users who want full control over layout or creative design elements;
• No native A/B testing. A/B testing features are either restricted to higher-tier plans or require workarounds, limiting optimization opportunities;
• Lacks advanced automation. The platform doesn’t support complex, behavior-based workflows, making it less suitable for marketers needing detailed customer journeys.

Pricing Comparison: Mailchimp vs. Competitors

Free Mailchimp Alternatives: Free Plans and Limits

Exhausted all your options but want to take some new tools for a spin? We’ve compiled a list of the most powerful freemium email tools you can use as alternatives for Mailchimp and move to a paid plan at a later stage when you grow.

Historical Changes to Mailchimp Pricing Plans

Mailchimp hasn’t kept its prices consistent despite being a widely used email marketing service. 

According to public sources, Mailchimp increases its prices between 7-14% year on year. 

Besides the regular price increase, the email marketing giant also tends to inflate the price of add-ons from time to time (for example, the cost for 25,000 transactional emails via Mandrill, Mailchimp’s transactional email add-on, rocketed from $9.95 to $20 after it was integrated into Mailchimp, also requiring users to maintain a paid Mailchimp plan).

All this has led to an increase in email marketing costs for many small business owners, reinforcing the belief that Mailchimp pricing’s too high. Here’s how Mailchimp pricing plans have changed in the past: 

• June, 2025. Classic Automation Builder discontinued from Mailchimp’s Free Forever plan. This change required freemium users to upgrade to paid plans in order to continue using Mailchimp’s automation functionality;
  
  Naturally, a lot of Mailchimp users were not happy, as you can see from the response below:

• June 2024. Premium plan reduced to 10,000 contacts, all other plans reduced to 500 contacts. Sending limit in all paid plans reduced from unlimited to 5,000-150,000 email sends per month;
• November 2023. Increased prices by 7% across all plans and tiers; 
• March 2023. Reduction in free plan limits – 500 contacts and sending limit of up to 1,000 emails per month with a daily limit of up to 500 emails; 
• February 2023. Increase in prices of the standard plan from $17/month to $20/month; 
• August 2022. Free plan reduced to 500 contacts and 2,500 monthly emails, from 2,000 contacts and 10,000 emails previously; 
• February 2022. Mailchimp increased its prices across all plans by 11%.

User Reviews 

People have been sharing their experiences with Mailchimp across major review and ratings platforms, such as Trustpilot, G2, and Capterra. And while Mailchimp has received strong ratings on Capterra (4.5/5) and G2 (4.3/5), with Shopify rating hovering at a respectable 4.5/5, it mostly comes down to how overpriced and slow Mailchimp can be.   

One such user shared his experience and pointed out the glitches on the platform:

If you look at independent reviews, you’ll find many complaints about billing issues, customer support, making users search for Mailchimp alternatives for nonprofits, and small business email marketing.

While another user points out how predatory Mailchimp’s pricing system can be:

If you look at independent reviews, you’ll find many complaints about billing issues, customer support, making users search for Mailchimp alternatives.

Mailchimp Alternatives FAQs

What is the best free Mailchimp alternative? 

If you’re sick of Mailchimp’s steep pricing and have been looking for cheaper Mailchimp alternatives or a free email marketing tool, you should try Sender. With Sender, you can access unlimited automations, popups, and 15,000 monthly emails for free, along with live chat support. 

Even as you scale, the cost to run bulk email sending campaigns is not as high as Mailchimp. All this combined makes Sender one of the best free alternatives to Mailchimp on the market. 

What are the best alternatives to Mailchimp?

There are many alternatives to MailChimp. You should pick one depending on the features you need and your budget. If you’re seeking tools like Mailchimp that are high on features but low on costs, you should try giving Sender a shot. It has everything you need without the high price point. 

About author

Emily Austin

Author

Sender

Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She’s also no stranger to testing out marketing tools, always keen to find out whether they truly deliver or are just full of big promises. She loves perfecting digital content, ensuring everything is polished and ready to go live.

Writer - Ignas Vieversys