13 SMS Marketing Platforms | Software Solutions Compared

People check their phones 96 times a day, making SMS campaign software essential for reaching them. Text message marketing effectively engages customers and drives revenue. Choosing a reliable platform with features guarantees message delivery and boosts engagement.

In this article, you’ll find a list of the best SMS marketing solutions.

Features to Look for in SMS Marketing Solution

Now, let’s look at some must-have features all blast texting services should have to help you grow your audience and boost revenue:

Tips for Choosing the Right SMS Marketing Platform

Not all of them are created equal, so before you choose your text message marketing software, you should:

• Understand your needs. Before selecting an SMS marketing solution, it’s crucial to define your SMS marketing strategy requirements clearly – the volume of messages you plan to send, the types of campaigns you want to run, and any specific features you need to achieve your marketing goals;
• Evaluate features and integrations. Look into the features offered by each platform: scheduling, personalization, automation, and analytics. Also, consider how well the platform integrates with other tools and software you use;
• Consider pricing and scalability. Compare the pricing models of different SMS marketing platforms to find one that fits your budget and offers good value for money. Also, consider the platform’s scalability, ensuring it can accommodate your growing needs as your business expands without a sudden spike in costs.

13 Best SMS Marketing Platforms in 2025

Let’s now look at the best SMS marketing platforms in 2025 that can help you boost engagement and revenue:

• Sender
• Textla
• Klaviyo
• EngageBay
• TextMagic
• SlickText
• Mailchimp
• Attentive
• Textedly
• SimpleTexting
• MessageDesk
• Postscript
• Zonka Feedback

1. Sender — Most Affordable Text Marketing Service

Looking for low-cost SMS marketing tools that don’t skimp on features? Sender is your closest guess. This platform offers businesses of all sizes the power to create engaging email and SMS marketing campaigns without breaking the bank.

Ratings 

• Capterra: 4.7/5
• G2: 4.4/5
• Shopify: 4.6/5

Pricing: Starts at $8/month | Free plan available

Feature Breakdown

Sender throws complicated coding out the window. With it, you can build stunning, mobile-friendly emails and SMS campaigns with ease. 

Want to automate personalized messages based on behavior, recover abandoned carts, or re-engage silent subscribers? Sender’s automation workflows are here to help. Plus, you get robust analytics and reporting to keep an eye on your campaign’s performance in real-time. 

Standout features

• SMS marketing automation. Send timely and relevant automated text messages;
• Real-time reporting and analytics. Track and improve your text message marketing strategies;
• Smart segmentation and personalization. Send messages that are always relevant and targeted;
• Opt-in SMS consent forms and responsive popups. Seamlessly grow your contact list.

Industry fit

• Ecommerce. Send automated product recommendations, abandoned cart reminders, and post-purchase follow-ups to boost sales; 
• SaaS companies. Leverage Sender’s analytics to track user behavior, send onboarding sequences, and reduce churn with re-engagement campaigns;
• Event marketers. Combine email and SMS to drive ticket sales, send last-minute updates, and keep attendees informed.

Competitive edge

Sender shines with its unbeatable value proposition, offering a rare combination of affordability and advanced features. Its commitment to user-friendliness makes it a breeze for beginners, while experienced marketers will appreciate the depth of customization and control. 

We have used a handful of email sending platforms and Sender has been the best overall and most simple to sue. The built in email designer is very intuitive and easy to use/navigate with some nice templates to choose from. The cost is the most affordable we could find based on their competitors and the customer service is top notch! 

– Tom from G2

2. Klaviyo — SMS Marketing Service for SMS Messages & MMS

Klaviyo is a popular choice for businesses looking to combine SMS marketing with email marketing. Known for its robust segmentation and automation capabilities, Klaviyo lets you tailor SMS messages and MMS campaigns to specific customer segments.

This means you can send targeted promotions, personalized reminders, and even interactive campaigns that feel more like a conversation than a blast to the masses.

Ratings

• Capterra: 4.6/5
• G2: 4.6/5
• Shopify: 4.6/5

Pricing: Starts at $35/month | Free plan available

Feature Breakdown

In addition to targeted SMS campaigns based on purchase history, website activity, and email engagement, Klaviyo provides automated messaging flows for abandoned carts, post-purchase follow-ups, and welcome sequences. 

With advanced segmentation, two-way messaging, and A/B testing, businesses can refine their strategies for maximum impact. The platform also supports MMS with images and GIFs, event-triggered messaging, loyalty program integration, and direct purchase links.

Standout features

• Advanced segmentation. Target the right audience with laser focus using Klaviyo’s powerful segmentation tools;
• Omnichannel approach. Seamlessly integrate SMS messages with your email marketing, push notifications, and other channels for a unified customer experience;
• Ecommerce focused. Built with online stores in mind, Klaviyo offers deep integrations with platforms like Shopify, making it easy to sync data and automate campaigns. 

Industry fit

• SMS marketing for online stores. Suggest relevant products to customers via SMS based on their browsing history and past purchases;
• SMS marketing for retail. Re-engage inactive customers with targeted SMS messages and exclusive offers tailored to their interests;
• SMS marketing for small businesses. Keep customers informed about their orders with automated shipping notifications and delivery reminders.

Competitive edge

Klaviyo’s strength lies in its data-driven approach to marketing automation. By combining sophisticated segmentation with a user-friendly interface, Klaviyo empowers businesses to create highly effective SMS marketing campaigns that drive conversions. 

Comprehensive email and SMS marketing solution. Being able to target customers with personalized information is important and a huge part of our marketing strategy.

– Anna from G2

Also read: 10 Klaviyo Alternatives: Top Platforms for Ecommerce Businesses

3. Textla — Leading Text Messaging Service for Businesses 

Textla is a text message marketing platform designed to help businesses of all sizes, from small businesses just starting out to large enterprises, connect with their audience through SMS.

Whether you’re looking to send out a quick text blast or schedule a series of messages, Textla offers the tools you need to build meaningful relationships with your customers. 

Ratings

• Capterra: 5/5
• G2: 5/5
• Shopify: N/A

Pricing: Starts at $19/month | Free trial available

Feature Breakdown

Textla offers powerful SMS marketing features, including scheduling, two-way texting, and real-time analytics. Businesses can send bulk SMS campaigns, personalize messages with custom fields, and track engagement metrics like open and click-through rates.

The platform integrates with CRM and ecommerce tools, supports automated messaging flows, and ensures compliance with opt-in management.

With MMS capabilities for images and GIFs, customizable sender IDs, and event-triggered messaging, Textla provides a versatile and cost-effective solution for businesses looking to enhance customer communication and drive conversions.

Standout features

• User-friendly interface. Textla’s intuitive platform makes it easy for anyone to create and launch effective SMS campaigns, regardless of technical expertise;
• Scalable solutions. Whether you’re sending a few hundred or millions of messages, Textla can handle your needs with its robust infrastructure;
• Dedicated support. Textla offers excellent customer support to help you get the most out of its platform and achieve your marketing goals. 

Industry fit

• SMS marketing for restaurants. Send special promotions, coupon codes, and new menu announcements directly to your customers’ phones;
• SMS marketing for appointment reminders. Reduce no-shows and improve appointment attendance rates with timely appointment reminders sent via SMS;
• SMS marketing for service providers. Gather valuable feedback from your customers through quick and easy SMS surveys.

Competitive edge

Textla distinguishes itself with its user-friendliness, affordability, and commitment to customer satisfaction. Its platform is designed to be accessible and easy to use, making it a great option for businesses new to SMS marketing.

Textla has made quick communication with our customers so easy. We are able to segment our lists and send with ease.

– Nikki from G2

4. EngageBay — Best SMS Marketing Software with CRM Solution 

EngageBay is a comprehensive marketing and sales platform that includes a powerful SMS marketing solution integrated with its CRM system. This seamless integration allows you to create highly targeted and personalized SMS campaigns based on your customer data.

Ratings

• Capterra: 4.7/5
• G2: 4.6/5
• Shopify: N/A

Pricing: Starts at $11/month | Free plan available

Feature Breakdown

EngageBay’s SMS marketing software makes it easy to connect with customers by sending personalized texts, automating messages based on triggers, and tracking important metrics like delivery and click-through rates.

It also works as a complete customer management tool, helping businesses handle marketing, sales, and support all in one place. 

With features like bulk messaging, two-way texting, and scheduling, EngageBay ensures businesses can engage their audience effectively. Its real-time analytics and automation tools make SMS marketing more efficient, helping brands build stronger customer relationships.

Standout features

• All-in-one platform. EngageBay eliminates the need for multiple tools by combining SMS marketing with CRM, email marketing, and marketing automation features;
• Workflow automation. Automate your SMS campaigns based on customer behavior, such as website visits, form submissions, or purchase history;
• Affordable pricing. EngageBay offers flexible pricing plans that cater to businesses of all sizes, making it a cost-effective solution for growing companies. 

Industry fit

• SMS marketing for healthcare. Send automated welcome messages, follow-up after inquiries, and nurture leads through the sales funnel with targeted SMS messages.
• SMS marketing for event planners. Promote upcoming events, send reminders, and share important updates with attendees using EngageBay’s SMS campaign tools.
• SMS marketing for real estate. Provide quick and efficient customer support by answering questions, resolving issues, and gathering feedback through two-way texting.

Competitive edge

EngageBay’s tight integration of SMS marketing with its CRM system makes it a powerful tool for businesses looking to streamline their marketing and sales processes. Its affordability and ease of use make it an attractive option for small and medium-sized businesses.

It has prebuilt landing pages and templates to be used for my required feature “BroadCast” of Email, SMS, Sequences and Automation. These help a lot to achieve targets.

– Muhammad from G2

5. TextMagic — Best Online SMS Service for Pay-As-You-Go Messages

TextMagic is a global SMS platform that caters to businesses of all sizes with its flexible and affordable pay-as-you-go pricing model. It’s an excellent choice for businesses that need a reliable solution to send transactional messages, alerts, and marketing campaigns without long-term contracts.

If you want to test the waters before committing to a bulk SMS pricing plan, TextMagic is a great option.

Ratings

• Capterra: 4.6/5
• G2: 4.3/5
• Shopify: N/A

Pricing: Starts at $0.058/message | Free trial available

Feature Breakdown

TextMagic offers a wide range of features, including bulk SMS, two-way messaging, SMS scheduling, and detailed reporting. Its user-friendly platform allows businesses to send messages, automate campaigns, and track results in real time. 

With SMS API integration, businesses can seamlessly connect TextMagic with their existing applications, ensuring efficient communication. The SMS scheduling feature helps schedule messages at optimal times, improving engagement. 

Additionally, two-way messaging allows real-time interactions, making it ideal for customer support, feedback, and confirmations. TextMagic simplifies SMS marketing while enhancing customer communication and engagement.

Standout features

• Global reach. Send SMS messages to over 200 countries and territories with high deliverability rates;
• Flexible pricing. Pay only for the messages you send with TextMagic’s transparent and affordable pay-as-you-go pricing;
• Developer-friendly. Integrate TextMagic’s SMS API into your website, applications, and CRM systems to automate SMS workflows.

Industry fit

• Order confirmations. Send instant order confirmations and shipping notifications to customers worldwide;
• Appointment reminders. Reduce no-shows and improve efficiency by sending automated appointment reminders via SMS;
• Two-factor authentication. Enhance security for your online platforms and applications by implementing two-factor authentication via SMS.

Competitive edge

TextMagic’s combination of global reach, flexible pricing, and robust API makes it an ideal solution for businesses that require a reliable and scalable SMS platform for transactional and marketing messages.

Sending a message is incredibly simple. Just input the number (which autoformats), type your message and hit send.

– Ray from G2

6. SlickText — Text Marketing Platform with Great Analytics Features

SlickText is a user-friendly text marketing platform that prioritizes ease of use and powerful analytics. It caters to businesses looking to launch engaging SMS marketing campaigns, build their subscriber list, and track their return on investment. This makes it a contender for the best text blast service title, especially for those who value data. 

Ratings

• Capterra: 4.8/5
• G2: 4.8/5
• Shopify: N/A

Pricing: Starts at $29/month | Free trial available

Feature Breakdown

SlickText offers an automation campaign builder, automated workflows, and a variety of tools to grow your subscriber base. Its platform provides detailed analytics and reporting, allowing you to monitor campaign performance, track subscriber growth, and measure the effectiveness of your SMS marketing efforts. 

Additionally, SlickText supports two-way messaging, SMS scheduling, and segmentation features to help businesses send targeted messages at the right time. It integrates with popular marketing tools, including email platforms and CRM software, making it a versatile choice for businesses of all sizes.

Standout features

• Easy-to-use interface. Their intuitive platform requires no technical expertise, making it simple to create and launch SMS campaigns;
• Robust analytics dashboard. Gain valuable insights into your campaign performance with detailed reports on delivery rates, click-through rates, and more;
• Keyword & short code management. Easily manage keywords and short code SMS numbers to create engaging and memorable campaigns.

Industry fit

• Small businesses. Run interactive SMS contests and giveaways to boost engagement and grow your subscriber list;
• Online retailers. Reward your loyal customers with exclusive offers, discounts, and updates delivered directly to their phones;
• Service providers. Gather valuable customer feedback and testimonials through SMS surveys and polls. 

Competitive edge

SlickText combines user-friendliness with powerful analytics, making it an excellent choice for businesses looking to launch effective SMS campaigns without the hassle. Its platform is designed to help you achieve measurable results and gain valuable insights from your SMS marketing campaigns.

I shopped around for a text marketing platform. I have not found another service that compares. The way they offer opt-in links, abilities to incentivize subscribers, and so much more.

– Dennis from G2

7. Mailchimp — SMS Marketing Service for Small Businesses

While widely known for its email marketing prowess, Mailchimp also offers a robust SMS marketing service tailored for small businesses. It’s a great option for businesses already familiar with the Mailchimp platform and looking for a seamless way to integrate SMS into their marketing mix. 

Ratings

• Capterra: 4.5/5
• G2: 4.4/5
• Shopify: 3.9/5

Pricing: Starts at $13/month | Free trial available

Feature Breakdown

Mailchimp’s SMS marketing service allows you to create targeted campaigns, send personalized messages, and automate workflows. You can manage your SMS campaigns alongside your email marketing efforts, ensuring a consistent brand experience across channels. 

With advanced audience segmentation, you can tailor messages based on customer behavior, demographics, and engagement history. Mailchimp also provides detailed analytics and reporting, helping you track campaign performance and optimize future messages. 

Additionally, the platform integrates with ecommerce stores and CRM systems, making it a powerful all-in-one marketing solution for businesses looking to streamline their communication strategies.

Standout features

• Familiar interface. If you’re already using Mailchimp for email marketing, you’ll find the SMS platform easy to navigate and use;
• Integrated approach. Manage all your marketing campaigns, including email and SMS, from a single platform for a streamlined workflow;
• Affordable pricing. Mailchimp offers competitive pricing for its SMS marketing service, making it an accessible option for small businesses.

Industry fit

• Online retailers. Send automated SMS reminders to shoppers who left items in their cart, encouraging them to complete their purchase;
• Ecommerce. Keep customers informed about their orders with automated shipping updates and delivery confirmations via SMS;
• Brick-and-mortar stores. Create a sense of urgency and drive sales by sending time-sensitive offers and promotions directly to customers’ phones. 

Competitive edge

Mailchimp’s SMS marketing service stands out for its ease of use, integration with its email marketing platform, and affordability. It’s an excellent choice for small businesses looking for a user-friendly solution to manage their SMS campaigns alongside their email marketing efforts.

An easy way to do email & SMS marketing. Nowadays it is more than important to generate a good first impression and I like Mailchimp because it helps me generate it with its editing tools and also guarantees a good opening rate.

– Emmanuel from G2

Also read: 14 Mailchimp Alternatives Compared (2025 Update)

8. Attentive — Best SMS Marketing Platform for Personalized Text 

Attentive focuses on delivering highly personalized SMS campaigns that resonate with today’s mobile-first consumers. It drives revenue through engaging and relevant text messages, making it a top choice for those who want to send text blasts.

Ratings

• Capterra: 4.8/5
• G2: 4.7/5
• Shopify: 4.2/5

Pricing: Available upon request

Feature Breakdown

Attentive makes SMS marketing easy and effective with features like smart audience segmentation, personalized messages, and automated workflows. You can send texts based on customer behavior, preferences, and past purchases, ensuring every message feels relevant. 

The platform also includes A/B testing, auto-replies, and real-time analytics to help fine-tune your campaigns. Plus, it integrates seamlessly with Shopify and other ecommerce tools, making it perfect for boosting sales. With built-in compliance tools and two-way texting, Attentive helps businesses connect with customers while staying on the right side of regulations.

Standout features

• Personalization at scale. Craft highly personalized SMS campaigns that resonate with individual customers, even at scale;
• Two-way conversations. Engage in real-time conversations with your customers, answer questions, and provide personalized support;
• Ecommerce integrations. Seamlessly integrate Attentive with your ecommerce platform to automate campaigns and personalize messages based on customer data.

Industry fit

• Ecommerce. Suggest relevant products to customers based on their browsing history, past purchases, and preferences;
• Mid-level businesses. Reward your most loyal customers with exclusive discounts, early access to sales, and personalized birthday messages;
• Service providers. Re-engage inactive customers with targeted offers, personalized incentives, and reminders to return to you.

Competitive edge

Attentive’s focus on personalization and customer engagement makes it a top choice for businesses looking to build strong customer relationships and drive revenue through SMS marketing. Its platform empowers brands to deliver the right message to the right customer at the right time, maximizing the impact of their campaigns.

The platform not only helped us significantly grow our subscriber base but also boosted customer engagement and bolstered ROI with our top customers. Its AI-powered tools make creating new message campaigns effortless, reducing workload while delivering impressive results.

– Deborah from G2

9. Textedly — Text Message Marketing for Two-Way Messaging

Textedly focuses on making two-way texting a breeze for businesses of all sizes. Its platform allows you to have real-time conversations with your customers, answer questions, collect feedback, and provide personalized support.

It’s a particularly strong option for service-based businesses that rely on appointment reminders and quick communication. 

Ratings

• Capterra: 4.5/5
• G2: 4.6/5
• Shopify: N/A

Pricing: Starts at $26/month | Free trial available

Feature Breakdown

Textedly makes SMS marketing simple with an easy-to-use platform for sending and receiving texts, managing contacts, and keeping track of conversations. You can set up automated messages triggered by keywords, schedule campaigns ahead of time, and personalize texts using custom fields to make them more engaging. 

The platform also offers bulk messaging, real-time delivery tracking, and seamless integration with other business tools. Whether you’re running promotions, sending reminders, or keeping customers informed, Textedly helps you streamline communication and reach your audience effortlessly.

Standout features

• Seamless two-way communication. Engage in natural conversations with your customers, just like you would through regular text messaging;
• Shared team inbox. Collaborate with your team to manage customer conversations, assign tasks, and ensure timely responses;
• Keyword-based autoresponders. Set up automated responses to common questions and keywords, providing instant support to your customers.

Industry fit

• Customer service and support. Provide quick and efficient customer support by answering questions, resolving issues, and gathering feedback;
• Sales teams. Qualify leads and gather information from potential customers through interactive text conversations;
• Healthcare companies. Allow customers to book appointments or reschedule existing ones through two-way text messaging. 

Competitive edge

Textedly’s strength lies in its intuitive platform designed specifically for two-way texting. It’s a great option for businesses looking to enhance customer engagement, provide real-time support, and build stronger relationships through personalized text conversations.

I’ve been using Textedly for my clients, and it has streamlined our communication tremendously. The platform is user-friendly, reliable, and the support team is always responsive.

– Hector from G2

10. SimpleTexting — Intuitive All-in-One Text Marketing Solution

SimpleTexting lives up to its name, offering a straightforward and user-friendly platform for businesses looking to harness the power of SMS marketing. It provides a comprehensive suite of features designed to make launching and managing SMS campaigns a breeze.

Whether you’re a seasoned marketer or just starting with text campaign software, SimpleTexting aims to make the experience straightforward. 

Ratings

• Capterra: 4.7/5
• G2: 4.7/5
• Shopify: N/A

Pricing: Starts at $29/month | Free trial available

Feature Breakdown

SimpleTexting makes SMS marketing simple and effective. You can grow your subscriber list with easy opt-in options like keywords and web forms, run fun text-to-win contests, and automate messages to save time. 

It also connects with popular tools like HubSpot, Mailchimp, and Zapier, so everything works seamlessly. Plus, with features like two-way messaging, audience segmentation, drip campaigns, and scheduled texts, you can send the right message at the right time. Detailed analytics help you track what’s working and improve your strategy for better engagement and results.

Standout features

• Detailed analytics. Track your campaign’s performance to discover how to optimize your future campaigns;
• Automated workflows. Save time and effort by automating your SMS campaigns based on triggers like new subscribers, birthdays, or purchase history;
• Dedicated short codes. Get a dedicated short code SMS number for your business, making it easy for customers to opt-in and engage with your brand.

Industry fit

• Welcome messages and promotions. Send automated welcome messages to new subscribers and promote special offers, discounts, and new products; 
• Event marketing. Promote upcoming events, send reminders, and share important updates with attendees via SMS;
• Customer feedback and surveys. Collect valuable customer feedback and insights through SMS surveys and polls. 

Competitive edge

SimpleTexting provides an all-in-one solution for businesses looking for a user-friendly and feature-rich platform to manage their SMS marketing campaigns. Its focus on simplicity and ease of use makes it an excellent choice for businesses new to text message marketing.

Sales and troubleshooting is always quick and responsive. Delivery of messages is excellent, in over a million messages sent thus far, we’ve had a single campaign fail to deliver as expected. 

– Madeline from G2

11. MessageDesk — Best SMS Service for Business Texting

MessageDesk caters specifically to businesses looking for a reliable and professional SMS service to enhance their communication with customers and employees. It offers a secure and compliant platform for sending and receiving business text messages.

This is particularly helpful for industries with strict regulations, such as healthcare, where a dedicated SMS messaging app is crucial.

Ratings

• Capterra: 4.8/5
• G2: 4.7/5
• Shopify: N/A

Pricing: Available upon request

Feature Breakdown

MessageDesk stands out with its shared team inbox, allowing multiple team members to manage conversations seamlessly. Unlike many SMS platforms, it lets you assign messages to specific teammates, ensuring no customer inquiry is missed. It also supports multi-channel messaging, so you can send texts from your business’s landline, VoIP, or toll-free number. 

With message templates, bulk texting, and auto-replies, teams can streamline communication. Plus, its CRM-style contact management and deep integrations with QuickBooks and other tools make it perfect for businesses needing organized, collaborative messaging.

Standout features

• Business texting features. Access features designed specifically for business communication, such as shared inboxes, message templates, and contact management;
• Compliance and security. MessageDesk prioritizes data security and compliance with industry regulations, ensuring the privacy and security of your messages;
• Integrations for streamlined workflows. Connect MessageDesk with your CRM, marketing automation tools, and other business applications for seamless communication.

Industry fit

• Internal team communication. Improve internal communication and collaboration by using SMS for team updates, announcements, and quick questions;
• Customer service and support. Provide timely and efficient customer support by responding to inquiries, resolving issues, and sending personalized messages;
• Healthcare. Reduce no-shows and improve efficiency by sending automated appointment reminders, confirmations, and updates.

Competitive edge

MessageDesk distinguishes itself as a reliable and secure SMS service designed specifically for business communication. Its focus on compliance, security, and integration with existing business tools makes it an excellent choice for businesses looking to enhance their internal and external communication through text messaging.

I like how you can organize contacts into groups instead of clicking every contact individually. It helps us reach the target audience. Using our office number for the app helps clients verify the legitimacy of the message as opposed to a spam text.

– Kristi from G2

12. Postscript — SMS Marketing Service Built for Shopify Stores 

Postscript is the go-to choice for SMS marketing for Shopify users. Its platform seamlessly integrates with your Shopify store, allowing you to leverage your customer data to create highly targeted and effective SMS marketing campaigns. 

Ratings

• Capterra: 4.6/5
• G2: 4.9/5
• Shopify: 4.8/5

Pricing: Starts at $25/month | Free trial available

Feature Breakdown

Postscript is built specifically for Shopify, making SMS marketing seamless for ecommerce brands. It automatically syncs customer data, including order history, browsing behavior, and abandoned carts, so you can send highly targeted and personalized messages. 

One of its standout features is event-triggered automation, allowing you to set up campaigns based on customer actions — like restock alerts, post-purchase follow-ups, or loyalty rewards. 

It also supports MMS marketing, letting you send images and GIFs to boost engagement. With deep Shopify integration, Postscript ensures your text marketing is data-driven and conversion-focused.

Standout features

• Seamless Shopify integration. Postscript’s deep integration with Shopify makes it incredibly easy to get started and automate your SMS marketing efforts;
• Ecommerce-specific features. Access features designed specifically for ecommerce, such as abandoned cart recovery, shipping notifications, and product review requests;
• Compliance and deliverability. Postscript prioritizes TCPA compliance and ensures high deliverability rates, maximizing the reach and impact of your campaigns.

Industry fit

• Ecommerce. Recover lost sales by automatically sending personalized SMS messages to shoppers who left items in their carts;
• Creators. Drive repeat purchases by sending targeted product recommendations, exclusive offers, and loyalty program updates;
• Online retailers. Keep customers informed about their orders with automated shipping notifications, delivery confirmations, and tracking information.

Competitive edge

Postscript’s laser focus on Shopify and ecommerce makes it the ideal SMS marketing solution for online store owners looking to leverage the power of text message marketing to drive sales, boost customer engagement, and grow their business.

Partnering with Postscript has been a no-brainer for us. SMS is the perfect channel to both reliably reach our best customers and build our brand.

– Matt from G2

13. Zonka Feedback — Real-Time Customer Feedback with SMS Surveys

Zonka Feedback is a customer experience platform that allows businesses to collect real-time feedback through various channels, including SMS. This is especially useful for industries like restaurants and retail, where immediate feedback is crucial. 

Ratings

• Capterra: 4.8/5
• G2: 4.6/5
• Shopify: N/A

Pricing: Starts at $49/month | Free trial available

Feature Breakdown

You can create SMS surveys with multiple-choice questions, rating scales, and open-ended responses to gather detailed feedback. What sets it apart is its automated survey triggers, allowing you to send surveys based on specific events like purchase completion, customer support interactions, or service visits. 

The platform also offers real-time analytics and sentiment analysis, helping businesses track customer satisfaction and make data-driven improvements. With its multi-channel distribution and seamless integrations, Zonka Feedback ensures you get the right feedback at the right time.

Standout features

• Mobile-first surveys. Zonka Feedback’s surveys are optimized for mobile devices, ensuring a seamless experience for your customers;
• Real-time feedback collection. Receive customer feedback instantly, allowing you to address issues promptly and improve customer satisfaction;
• Automated workflows. Trigger SMS surveys based on specific customer actions or events, automating your feedback collection process.

Industry fit

• Ecommerce. Gather feedback on the customer experience immediately after purchase, identifying areas for improvement;
• Restaurants and service providers. Measure customer satisfaction with your support team by sending surveys after interactions;
• Event marketers. Collect feedback from attendees after an event to gauge satisfaction and gather insights for future events.

Competitive edge

Zonka Feedback provides a powerful and easy-to-use solution for businesses looking to collect real-time customer feedback through SMS surveys. Their mobile-first approach, automated workflows, and insightful reporting make them an excellent choice for businesses looking to improve customer experience and make data-driven decisions.

What I like the most about Zonka is that you can create as many surveys as you want, and distribute them offline, via email, SMS and integration with Zendesk.

– Kurt from G2

Benefits of Using Text Message Marketing

Apart from being a top customer engagement channel, SMS is much more effective than other platforms, with an open rate of 98% and a reply rate of 45%.

With that in mind, let’s look at some key benefits of SMS marketing:

• Reach customers on the go. SMS marketing helps you connect with customers wherever they are and build lasting relationships.
• Fast and efficient audience reach. With SMS campaigns, you can contact customers directly on their phones and send them highly personalized offers.
• Targeted personalization and segmentation. You can segment customers based on their preferences and needs and then send them relevant SMS messages to boost engagement and sales. 
• High open and response rates. As mentioned, SMS offers a massive open rate of 98% and a reply rate of 45%. With the right marketing strategies, you can be sure that almost all your customers will open and respond to your messages.
• Cost-effective. With marketing automation tools like Sender, you won’t have to break the bank to connect with customers using SMS. The platform offers affordable yet powerful SMS marketing services.
• Tracking and measurement capabilities. SMS analytics and reporting helps you analyze how well your SMS campaigns perform so you can find ways to improve them.
• Integration with existing tech stack. Integration helps you connect your SMS service with other business tools to manage all your data in one place.
• Scheduling and automation. With scheduling, you can send automated messages to customers at the right time to boost engagement.
• Easy setup and management. Easy-to-use platforms like Sender enable you to build, run, monitor, and optimize high-converting SMS campaigns effortlessly.

SMS Marketing FAQs

What is SMS marketing?

SMS marketing (or text campaign services)  is a direct marketing strategy that utilizes text messages to reach and engage your target audience. Think of it as email marketing, but with a much higher open rate (we’re talking 98% compared to email’s 20%!).

Businesses have a couple of options when it comes to sending these texts: they can use regular 10-digit phone numbers called long code SMS, or shorter 5-6 digit numbers called short codes, which are made for sending many messages at once. The best choice depends on how many people you’re trying to reach and what you’re trying to do.

What is the best SMS marketing platform for small businesses?

For small businesses, finding a balance between robust features and budget-friendly SMS marketing pricing is key.

Sender stands out as the best SMS marketing service for small businesses. Here’s why:

• Affordability. Sender offers a generous free plan packed with features that rival paid text marketing platforms, making it perfect for businesses watching their bottom line;
• Ease of use. Sender’s intuitive interface makes creating and sending engaging SMS campaigns a breeze, even for beginners;
• Powerful features. Don’t let the affordability fool you; Sender packs a punch with automation, personalization, and analytics to help you maximize your SMS marketing ROI;
• Integrations. Sender seamlessly integrates with popular platforms like Shopify, making it a perfect choice for SMS marketing for e-commerce businesses.

Is SMS marketing still effective in 2025?

Absolutely! In our hyper-connected world, SMS messages cut through the noise. It’s rare to find a person not glued to their mobile phone, making text marketing services a direct line to your audience. Plus, the personal nature of text messages makes them highly effective for building relationships and driving conversions.

How do I ensure compliance with SMS marketing laws?

SMS marketing regulations vary by country and industry. Here are some key things to keep in mind:

• Obtain consent. Always get explicit permission from individuals before sending them marketing messages;
• Provide opt-out options. Make it easy for people to unsubscribe from your messages at any time;
• Respect quiet hours. Avoid sending messages during late hours;
• Be transparent. Clearly identify your business and the purpose of your messages.

Reputable SMS platforms like Sender make it easy to stay compliant with built-in features for managing opt-ins and outs.

Is SMS marketing legal?

Yes, SMS marketing is legal, but it is regulated by laws such as the TCPA in the US and GDPR in Europe to protect consumers from unwanted messages. 

Businesses using SMS delivery systems must obtain explicit consent from recipients before sending messages and provide an easy opt-out mechanism. Compliance with these regulations is essential to avoid fines and legal actions​.

How much do SMS marketing platforms cost?

SMS marketing pricing varies depending on the platform, features, and the number of messages you send. Some platforms offer flexible pay-as-you-go SMS services, other SMS marketing services – tiered plans to suit different needs and budgets.

About author

Camilla Mackeviciute

Author

Sender

Camilla is the content wizard who weaves creativity and strategy into every piece she works on. Her expertise lies in crafting impactful content that drives results.

Writer - Vesta Oldenburg