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10 Klaviyo Alternatives: Top Platforms for Ecommerce Businesses

Feb 27, 2025 - By Emily Austin & Anmol Ratan Sachdeva

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Affordable and powerful tool for your growth
The best way to higher revenue, engagement and effortless success through email and SMS marketing.
Relevant features
Learn how to leverage Sender's features to achieve results mentioned in the article.

Klaviyo is powerful, but is it perfect for every ecommerce business? Not really. 

High pricing as your list grows, complex automations that overwhelm small teams, and limited design flexibility leave many brands searching for alternatives. 

After testing dozens of platforms, we found 10 tools that solve these pain points—offering everything from better pricing to easier workflows. 

Let’s explore the top Klaviyo alternatives that can help your ecommerce businesses scale without the stress.

Why Consider Klaviyo Alternatives?

Klaviyo is a good email marketing platform for ecommerce, but it has downsides, including high pricing, limited SMS functionality, etc. 

Here are some Klaviyo reviews from users that highlight why many businesses explore Klaviyo alternatives: 

1. High pricing that adds up quickly

One of the most common complaints is Klaviyo’s pricing, which can burden growing businesses. We found Trevor on Capterra sharing his frustration: 

“Over time we noticed some severe issues with email deliverability, and pair that with an outrageous pricing structure that seemed to increase every quarter, it makes for a very bad experience.”

2. Customer support that leaves you waiting

While Klaviyo offers robust features, its chat and email support often falls short, leaving users without timely help. Jeremy shared his experience at Capterra

“When I asked who used Klaviyo at a conference, many raised their hands. Then I asked, ‘Is anyone satisfied with Klaviyo support?’ The room’s reaction said it all. The Klaviyo rep present even texted their management, and by the end of the session, they announced they were hiring more support staff.”

3. Complex user interface

For many, Klaviyo’s interface feels more like a hurdle than a tool, especially for those new to email marketing. Adeyemi on Capterra pointed out, 

“The editors for emails are complex and not very easy to understand. And honestly, the software could work more on their prices too.”

4. Limited SMS functionality

Ecommerce businesses often rely on SMS marketing. But Klaviyo’s limited SMS functionality might be a dealbreaker. Here’s what a verified Capterra user shared, 

“Klaviyo primarily focuses on email marketing, and while it offers SMS marketing automation, it doesn’t provide the same level of functionality as a dedicated SMS marketing platform.”

5. Delays in automation triggers

Automation is supposed to save time, but some users report frustrating delays in Klaviyo’s workflows and Klaviyo email marketing features. Tanya on Capterra shared, 

“If someone re-enters a segment a year later, they can no longer receive a flow. This is a big issue for multi-purchase business models.”

If you’ve faced any of these challenges, you’re not alone. The good news? There are alternatives that solve these problems without the high costs or complexity. 

Key Features to Look for in Klaviyo Alternatives

If Klaviyo’s limitations have slowed you down, the right alternative will help you pick pace, connect better, and sell more. 

Here’s what to look for in a Klaviyo alternative:

  • Advanced email automation. Automation capabilities to help you build workflows triggered by customer actions. Look for premade automations and a visual automation builder; 
  • SMS capabilities. Native SMS marketing tools with global reach, automated flows, and reliable delivery to help you engage customers beyond their inbox; 
  • Ecommerce integrations. One-click connections to Shopify, WooCommerce, and other platforms for real-time data sync, order tracking, and campaign triggers; 
  • Segmentation and personalization tools. Granular audience segmentation and dynamic content to help you personalize every campaign to subscriber’s preferences; 
  • Analytics and reporting. Look for a real-time dashboard with insights on campaign performance, sales impact, and customer acquisition. 

With these features, you’re not just replacing Klaviyo—you’re upgrading your email marketing game. 

Now, let’s check out the best and most affordable email marketing tools that you can use as an alternative. 

Klaviyo Competitors: Comparison Table 

Before we go into detailed reviews of each tool, let’s quickly look at everything that matters. 

Here is a table covering monthly email limits, subscriber caps, free plan limits, and best features of all the top Klaviyo alternatives we tested. 

PlatformCostMonthly EmailsSubscriber LimitFree PlanBest Feature
SenderStarts at $8/mo12,000 1,000 Yes. Up to 2,500 subscribers and 15,000 emails/monthPremade automation sequences
OmnisendStarts at $20/mo12,0001,000Yes. Up to 250 subscribers and 500 emails/monthEcommerce review automation
BrevoStarts at $8/mo5,000Unlimited Yes. For up to 300 emails/dayWhatsapp marketing
ActiveCampaignStarts at $15/mo10,0001,00014-day trial onlySales automation & CRM
DripStarts at $39/moUnlimited2,500NoRevenue tracking and attribution
MailchimpStarts at $29/mo5,0001,500Yes. For up to 500 subscribers and 1,000 emails/monthLanding page builder
HubSpotStarts at $18/mo5,0001,000No (14-day trial)Free CRM & funnel builder
Constant ContactStarts at $30/mo10,0001,000Yes. Trial only for 100 email sendsCRM dashboard
KitStarts at $25/moUnlimited1,000 Yes. Limited to 1 basic visual automation and 1 email sequence onlyDigital product selling features
AweberStarts at $21/mo10,0001,00014-day trial onlyRSS to newsletter automation

10 Best Klaviyo Alternatives for Ecommerce Businesses

Before writing this blog, we tested almost every email marketing service in the market and made this list of the best Klaviyo alternatives for a growing online business. 

Here are our top picks based on affordability, customer support experience, simplicity, and automation capabilities: 

Sender — Best Klaviyo Alternative for Email Marketing

If Klaviyo’s high pricing, complex interface, and sluggish support have left you frustrated, Sender is the tool you need. It’s clear why so many ecommerce businesses are making the switch — it offers the same powerful email marketing features without the bloated interface or growing costs. 

Ratings

sender


Pricing: Starts at $8/month for up to 1,000 subscribers and 12,000 emails/month | Forever free plan available. 

Sender excels where Klaviyo falls short. Unlike Klaviyo, Sender gives you full automation features without locking them behind higher tiers. 

Its automation builder comes with prebuilt templates for welcome emails, referrals, giveaways, cart recovery, and post-purchase follow-ups. Segmentation is precise, allowing you to target customers based on purchase history, behavior, and more. 

Unlike Klaviyo’s tiered pricing, which quickly becomes expensive, Sender provides all the features at a fraction of the cost, making it one of the best tools out there.

ecommerce-template-sender-drag-and-drop-builder

Standout Features

  • Prebuilt automation templates. Quickly launch automations like cart abandonment, product recommendations, and re-engagement campaigns; 
  • Advanced segmentation. Segment lists based on customer actions, demographics, and purchase frequency; 
  • Transactional emails. Send order confirmations, shipping updates, and receipts seamlessly.

Use Cases

Sender is perfect for ecommerce stores that need reliable automation and personalized campaigns without technical hassle or rising costs.

Here are some use cases related to email marketing for online stores: 

  • Fashion brands. Automate restock alerts, personalized lookbooks, and seasonal promotions; 
  • Electronics stores. Send product launch campaigns and cross-sell accessories based on previous purchases; 
  • Home decor brands. Run abandoned cart flows and nurture sequences for high-ticket items.

Sender vs. Klaviyo

Where Klaviyo’s high costs, complex interface, and delayed automations frustrate users, Sender shines. It has a super affordable plan with all the premium features and global SMS marketing reach.

Then its library of premade templates make it easy for businesses to get started quickly, too. If you’re someone that loves simplicity and efficiency, you should definitely go for Sender..


Omnisend — Designed for Omnichannel Marketing

For ecommerce brands juggling both email and SMS marketing, Omnisend is a perfect fit. 

It’s clear why Omnisend stands out as a top Klaviyo alternative—its built-in omnichannel marketing tools minimize the need for multiple dashboards, and unlike Klaviyo’s limited SMS reach, Omnisend offers global SMS delivery.

Ratings

Omnisend-logo-new

Pricing: Starts at $20/month for up to 1,000 contacts  and up to 12,00 emails/month | Free plan available.

Omnisend supports multiple channels within a single automation workflow. So, you can integrate SMS, web push notifications, and email campaigns, at once. 

Its Shopify integration is particularly impressive, letting you send automated review requests after purchases—something Klaviyo lacks natively. The automation builder is intuitive, with prebuilt templates for cart abandonment, welcome sequences, and customer re-engagement.

Omnisend_dashboard

Standout Features

  • Omnichannel workflows. Combine email, SMS, and push notifications in a single automated flow; 
  • Shopify review requests. Automatically send review requests after purchases, boosting social proof; 
  • Audience sync for ads. Sync audience segments directly with Facebook and Google Ads for retargeting.

Use Cases

Omnisend is ideal for ecommerce stores wanting to engage customers across multiple channels and use reviews for promotions. Here’s how they can benefit: 

  • Fashion retailers. Send SMS reminders for flash sales and email lookbooks in the same flow; 
  • Beauty brands. Automate post-purchase review requests and reorder reminders.
  • Electronics stores. Trigger cart recovery emails and SMS shipping updates simultaneously.

Omnisend vs. Klaviyo

While Klaviyo’s SMS functionality is restricted to select countries, Omnisend offers global SMS reach, integrated with email campaigns for true omnichannel marketing. 

Its product review system is also better in a world where UGC content and social proof are strong selling points. If you want seamless, multi-channel customer engagement, go for it. 


Brevo — Best Alternative for SMS Campaigns

Brevo is a multichannel tool that can be a good alternative for you if you’re struggling to reach customers globally while using Klaviyo. We noticed Brevo’s SMS campaigns are easy to set up, manage, and integrate with email marketing—all from one dashboard. 

Ratings

brevo_logo

Pricing: Starts at $8/month for up to 5,000 monthly emails | Free plan available.

Brevo’s standout feature is its unified inbox, which consolidates SMS, email, and even chat communications into one place. Its CRM helps track customer interactions and segment audiences for personalized campaigns. 

Unlike Klaviyo’s limited SMS reach, Brevo offers global SMS delivery with detailed analytics to measure performance. And it supports personalized email and Whatsapp campaigns, too. You can test it for your store to check if it fits the bill. 

Brevo-dashboard

Standout Features

  • Unified inbox. Manage SMS, email, and chat in one place, enhancing customer communication; 
  • Built-in CRM. Track customer interactions, manage leads, and segment contacts with ease; 
  • Automation workflows. Set up automated campaigns for abandoned carts, promotions, and order updates.

Use Cases

Brevo is perfect for ecommerce stores looking to enhance their multi-channel marketing efforts. Here’s how different brands can use it for marketing. 

  • Fashion brands. Send SMS sale alerts and follow up with email product recommendations;
  • D2C businesses. Automate order confirmations via SMS and nurture leads through email; 
  • Subscription services. Use SMS for payment reminders and email for personalized content. 

Brevo vs. Klaviyo

While Klaviyo’s SMS functionality is limited by region, Brevo offers global SMS coverage with advanced automation workflows. Its CRM for email marketing and other channels makes managing multiple interactions effortless. With competition soaring, this gives any ecommerce business a clear advantage in terms of customer experience and transparency. 

Also read: 10 Brevo Alternatives in 2025: Features, Pricing, and Reviews


Drip – Best for Budget-friendly Marketing Automation

If your search started because of Klaviyo’s high pricing and complex automation workflows, you should check out Drip. Built exclusively for ecommerce businesses, just like Klaviyo, Drip offers robust marketing automation without the hefty price tag. 

After testing, we found Drip’s workflows more intuitive and pricing better than Klaviyo’s for growing stores.

Ratings

drip_logo

Pricing: Starts at $39/month for up to 2,500 subscribers | 14-day free trial.

What’s good is that Drip offers a complete suite of email and SMS automation tools on a single dashboard. Its visual automation builder is simple to use, with prebuilt workflows for abandoned carts, post-purchase emails, and win-back campaigns. 

Unlike Klaviyo, Drip offers a single plan with unlimited emails and full automation features, making it ideal for scaling businesses.

drip_dashboard

Standout Features

  • Ecommerce-first automation. Prebuilt workflows designed specifically for online stores, from cart recovery to re-engagement; 
  • Deep integrations. Seamlessly integrates with Shopify, WooCommerce, BigCommerce, and more; 
  • Revenue tracking and attribution. Track how each email or SMS campaign directly impacts sales.

Use Cases

Drip is perfect for ecommerce stores looking for an effective marketing automation platform. Here’s how businesses are using it: 

  • Apparel brands. Automate seasonal promotions and cart recovery sequences with ease; 
  • Beauty and wellness stores. Send personalized product recommendations based on purchase history; 
  • Specialty retailers. Track revenue from campaigns and optimize for repeat purchases.

Drip vs. Klaviyo

While Klaviyo offers powerful automation, its pricing tiers often become prohibitive for smaller stores. 

Drip delivers similar ecommerce-first automation tools at a more budget-friendly price point with unlimited emails. So, if you’re growing fast and don’t want to tinker much, you should definitely check it out. 

Also read: 8 Drip Alternatives for Smarter Email Campaigns


ActiveCampaign — Good Alternative for Email Automation

Email automation should save time and not cause headaches, right? 

If you’ve struggled with Klaviyo’s steep learning curve and delayed automation triggers, ActiveCampaign offers a better experience. 

Ratings

ActiveCampaign

Pricing: Starts at $15/month for up to 1,000 contacts and 10,000 emails/mo | 14-day free trial available. 

After hands-on testing, we found ActiveCampaign’s automation tools not only easier to set up but also more versatile for ecommerce workflows—without the frustration of Klaviyo’s clunky editor or high costs.

Unlike Klaviyo, where automation delays can disrupt customer journeys, ActiveCampaign ensures instant triggers and reliable follow-ups every time.

ActiveCampaign_dashboard

Standout Features

  • Drag-and-drop automation builder. Build multi-step automation flows with ease, no technical skills required; 
  • Dynamic content personalization. Show personalized product suggestions based on browsing and purchase history; 
  • Advanced split testing. A/B test email content, subject lines, and send times for optimized results.

Use Cases

ActiveCampaign is a top choice for ecommerce stores that rely on automation to drive sales and engagement. We could think of the following use cases: 

  • Fashion retailers. Automate personalized product drops and restock alerts; 
  • Subscription box retailers. Build churn-reduction sequences and renewal reminders; 
  • Gadget stores. Send post-purchase product care tips and cross-sell campaigns.

ActiveCampaign vs. Klaviyo

While Klaviyo’s automation is powerful, it often feels overwhelming and delayed. ActiveCampaign offers faster, more intuitive automation with dynamic personalization, making it an ideal alternative for ecommerce brands that need seamless automation without the hassle.


Mailchimp — Comprehensive Ecommerce Integrations 

One of the things we noticed in online reviews and complaints about Klaviyo is the experience with customer support during integration setup. If you’re in the same boat regarding technical setup, look at Mailchimp

It has plug-and-play integrations with Shopify, WooCommerce, BigCommerce, and more, making it an ideal choice for brands that want to get started quickly.

Ratings

mailchimp_logo

Pricing: Starts at $29/month for up to 1,500 contacts and up to 5,000 emails/mo | Free plan available. 

Mailchimp’s built-in ecommerce integrations allow you to sync customer data, track purchases, and trigger automated campaigns without extra work. 

Unlike Klaviyo, where you wait for hours to resolve things, Mailchimp has a more extensive knowledge base in case you’re stuck. Plus, it offers an improved UI, more templates, and AI-driven recommendations for your email campaigns. 

Mailchimp_dashboard

Standout Features

  • Seamless ecommerce integrations. One-click connections to Shopify, WooCommerce, and other popular ecommerce platforms; 
  • AI-powered product recommendations. Automatically suggest products based on past purchases and browsing behavior; 
  • Abandoned cart automation. Recover lost sales with prebuilt cart recovery email sequences.

Use Cases

Mailchimp is best for ecommerce businesses looking for an easy way to automate things in their store. Here’s who can take advantage of it:

  • Small businesses. Sync Shopify/WooCommerce stores effortlessly and start email marketing instantly.
  • D2C brands. Automate product recommendations and win-back campaigns to increase customer retention.
  • Retailers with multiple sales channels. Use Mailchimp’s integrations with social media and Google Ads for cross-channel promotions.

Mailchimp vs. Klaviyo

While Klaviyo integrations are good, it often takes time to trigger due to automation delays. 

Mailchimp simplifies the integration process with instant integrations and faster automation, especially for beginners. If you want a hassle-free solution to get started, you should definitely look at Mailchimp. 

Also read: 14 Mailchimp Alternatives Compared (2025 Update)


HubSpot — Best Klaviyo Alternative for CRM Features 

Maintaining a positive relationship with customers is the backbone of ecommerce success, but Klaviyo’s limited CRM features often leave businesses looking for a dedicated CRM.  

That’s where HubSpot shines. After testing, we found HubSpot’s built-in CRM tools far more powerful and intuitive, allowing ecommerce brands to manage leads, track customer journeys, and personalize campaigns—all in one place.

Ratings

HubSpot_logo

Pricing: Starts at $18/month for up to 1,000 marketing contacts | Free plan available. 

Though you might feel it’s costlier than Klaviyo, it is still a worthy alternative if you’re already growing and need a comprehensive view of your customer relationships, marketing, operations, and sales. 

Unlike Klaviyo, which focuses primarily on email and SMS, HubSpot lets you track customer interactions across channels, manage follow-up pipelines, and automate personalized marketing workflows without any third-party tool.

hubspot_dashboard

Standout Features

  • All-in-one CRM and email marketing. Track, segment, and engage customers from a single dashboard; 
  • Behavior-based automation. Automate emails based on browsing history, abandoned carts, and previous purchases; 
  • Detailed customer profiles. Build customer profiles with purchase history, interaction logs, and personalized notes for future marketing campaigns. 

Use Cases

HubSpot is ideal for large ecommerce brands with hundreds of interactions every day. It will help businesses like the following to combine email marketing with advanced customer relationship management for focused campaigns.

  • Luxury retailers. Manage high-touch customer relationships and personalized follow-ups; 
  • Membership stores. Automate renewal reminders and churn-prevention campaigns; 
  • B2B ecommerce stores. Track leads through the sales funnel and automate nurturing sequences.

HubSpot vs. Klaviyo

Klaviyo is great at segmentation, but its CRM features are limited. That’s where you need a tool like HubSpot. It has a full CRM suite, advanced automation, and seamless customer tracking. So, if you need granular campaigns with step-by-step funnels for follow ups and relationship management, you should go for HubSpot. 


Kit — Ideal for Creators and Small Businesses 

If you’re a creator or small business owner looking to monetize your audience, Kit offers what Klaviyo can’t—a platform built for selling digital products without complex setups or sky-high pricing. 

Ratings

kit-logo

Pricing: Starts at $25/month for 1,000 subscribers and unlimited emails | Free plan available. 

Kit is a creator-first platform, primarily for selling digital products, managing subscriptions, and even handling merch drops. 

After testing, we found Kit’s all-in-one monetization tools refreshingly straightforward. Unlike Klaviyo, which is tailored for dedicated ecommerce stores with physical products, Kit’s strength lies in its monetization-first approach for digital creators. 

The automation is simple to set up, and its integration with payment platforms is seamless, too.

Kit-dashboard

Standout Features

  • Built-in subscription management. Set up recurring memberships and exclusive content access with ease;
  • Digital product sales. Sell courses, eBooks, templates, or merch directly through Kit without third-party tools; 
  • Sponsorship and ad tools. Collaborate with brands for sponsored emails and ad placements within newsletters.

Use Cases

Kit offers useful email tools for small businesses and creators wanting to monetize their audience without a complicated setup. Here are some applications we thought of: 

  • Content creators. Sell exclusive content, courses, or templates directly to followers; 
  • Merch sellers. Launch and manage merch drops with automated email updates and order tracking; 
  • Small businesses. Run membership programs or gated content for loyal customers.

Kit vs. Klaviyo

While Klaviyo is built for traditional ecommerce businesses, it often feels overwhelming and expensive for creators. Kit is designed specifically for creators and small businesses who want to sell digital products, manage subscriptions, and monetize their following without needing a full-fledged online store.

If you’re a creator looking for a platform for monetizing your audience without the steep learning curve or high cost, Kit is a great alternative. 

Also read: 9 Top Kit (formerly ConvertKit) Alternatives for Entrepreneurs


Constant Contact — Best Features for Event Marketing

If you regularly host events to promote your products, Constant Contact should be on your radar. It offers event marketing tools to help you launch registration forms, host online events, and send automated reminders.

Ratings

constantcontact_logo

Pricing: Starts at $30/month for up to 1,000 contacts and 10,000 emails/month | Free trial available. 

Constant Contact is useful for businesses hosting webinars, product launches, or live sales events. Unlike Klaviyo, which lacks built-in event marketing features, Constant Contact provides seamless event promotion tools without the need for third-party integrations.

You can create event-specific email marketing campaigns, track registrations, and send automated follow-ups. 

Constant_Contact_dashboard

Standout Features

  • Event registration forms. Build and embed event sign-up forms directly within your emails; 
  • RSVP tracking. Monitor guest responses and manage attendance in real time; 
  • Automated event reminders. Schedule reminder emails and follow-ups for attendees and no-shows.

Use Cases

Constant Contact is perfect for ecommerce businesses that host regular events to promote their products and services. Here are some real-life use cases: 

  • Webinar hosts. Automate registrations, reminders, and post-event surveys for attendees; 
  • Product launch events. Send invites, track RSVPs, and share live updates during launch events; 
  • Seasonal sales promotions. Run flash sale events with countdown timers and automated reminders.

Constant Contact vs. Klaviyo

Though Klaviyo might be useful for your store, you should definitely look at Constant Contact if you’re thinking of event-based marketing. 

Apart from general ecommerce marketing features, you also get event management features as well as social media posting, surveys, and polls. For ecommerce brands that frequently host events, webinars, or product launches, Constant Contact offers a more complete solution for managing and engaging attendees.

Also read: 10 Constant Contact Alternatives: Find Your Perfect Fit


AWeber — Thrives in Robust List Management Tools

Managing growing subscriber lists can be challenging, and Klaviyo’s segmentation limits and pricing hikes often add to the frustration. 

We found AWeber to be a better solution than Klaviyo for managing subscribers. It offers advanced segmentation, tagging, and subscriber tracking — everything you need for your growing list. 

aweber_logo

Pricing: Starts at $21/month for up to 1,000 subscribers and 10,000 emails/mo | 14-day trial available. 

You’ll find all the usual email marketing solutions, such as drag-and-drop builder, automations, etc. Then there are segmentation features to help you categorize subscribers based on behavior, location, and purchase history. 

Unlike Klaviyo’s complex interface, AWeber’s dashboard is straightforward, making list management stress-free.

aweber-dashboard

Standout Features

  • Dynamic subscriber segmentation. Create segments based on user activity, purchase frequency, and engagement levels; 
  • Automated tagging. Automatically tag subscribers during sign-up, purchases, or campaign interactions; 
  • List hygiene tools. Remove inactive subscribers and prevent list bloat with automated cleaning tools.

Use Cases

AWeber is ideal for ecommerce brands with a large email list that needs constant cleanup and segmentation. Here are the businesses that can benefit most from it: 

  • Online apparel stores. Segment customers by purchase history for targeted seasonal campaigns; 
  • Digital product sellers. Tag and nurture leads based on content downloads or webinar sign-ups; 
  • Multi-product retailers. Manage multiple subscriber lists for different product categories seamlessly.

AWeber vs. Klaviyo

Klaviyo offers basic segmentation and list cleaning tools too. But its interface can be confusing at times, and let’s not talk about growing costs. 

AWeber provides better segmentation, automated tagging, and list hygiene tools that simplify managing large subscriber bases. If you want precise targeting and efficient list organization, you should check out Aweber. 

Also read: 10 Best Aweber Alternatives (Free & Paid Options)

Comparing Klaviyo Competitors by Pros & Cons 

Choosing the right Klaviyo alternative depends on your business needs. Here’s a quick comparison of each tool’s strengths, weaknesses, and ideal use cases to help you decide.

Name of ToolProsConsBest For
SenderCost-effective platform, easy-to-use automation builder, premade templatesSender branding on the free plan. No landing page builderOnline businesses that want to set up personalized automation campaigns quickly
OmnisendOmnichannel marketing (SMS & email), Shopify review requests, seamless automationPricing increases with advanced featuresEcommerce brands needing multi-channel marketing
BrevoUnified inbox for SMS, email, and chat; built-in CRM; global SMS reachTemplate editor can feel basic compared to competitorsEcommerce stores needing SMS marketing with CRM integration
DripEcommerce-specific automation, deep integrations with Shopify, WooCommerceSMS functionality is dicey sometimes.Ecommerce stores focused on multi-channel automation
ActiveCampaignAdvanced automation builder, dynamic content, multi-channel capabilitiesSteep learning curve for beginnersEcommerce brands needing powerful deeper personalization
MailchimpAI-powered product recommendations, abandoned cart automationLimited advanced automation on lower plansSmall businesses needing quick integrations with ecommerce platforms
HubSpotFull CRM suite, behavior-based automation, detailed customer profilesHigher cost compared to other alternativesEcommerce stores needing advanced CRM and email automation
KitBuilt for creators, subscription management, digital product salesNot ideal for large-scale physical product ecommerceCreators and small businesses monetizing digital products
Constant ContactEvent management tools, RSVP tracking, automated event remindersLimited advanced ecommerce automation featuresEcommerce brands running events, webinars, or live sales
AWeberRobust list management, automated tagging, dynamic segmentationBasic design templates and limited advanced automationEcommerce businesses looking for list management tools specifically

FAQs about Klaviyo Alternatives

Is Klaviyo good for small businesses?

Klaviyo is powerful, but it’s high pricing and steep learning curve can be challenging for small businesses. For those looking for an affordable yet feature-rich solution, Sender is a better fit. It offers easy-to-use automation tools, reliable deliverability, and ecommerce-specific tools without the high costs—perfect for small businesses that need scalable email marketing.

Which Klaviyo alternative offers the best free plan?

If you need a robust free plan, Sender stands out. Unlike Klaviyo’s limited free tier, Sender offers access to automation workflows, segmentation, and responsive templates even on the free plan. It’s a great option for ecommerce businesses that want to grow their email marketing efforts without initial investment.

How do I switch from Klaviyo to another platform?

Switching from Klaviyo can seem overwhelming, but most platforms make it easy. You get data migration support — transfer your existing templates and email lists. With Sender, you get step-by-step guidance to move your subscriber lists, automation workflows, and campaign data smoothly, ensuring minimal disruption to your email marketing strategy.

Which tool is best for small businesses?

For small businesses, the ideal Klaviyo alternative needs to be affordable, easy to use, and scalable. Sender ticks all these boxes—offering a budget-friendly solution with essential features like automation, segmentation, and transactional emails, making it the top choice for growing small ecommerce brands.

About author
Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She loves perfecting digital content, ensuring everything is polished and ready to go live.
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