Email marketing is supposed to be simple, scalable, and effective. However, for many Mailerlite users, the story is different. At first, Mailerlite looks like a budget-friendly tool, but once you start growing your lists, or automating email marketing campaigns, the cracks begin to show.
We noticed several rants on G2, Trustpilot, Reddit, and Capterra from frustrated users facing sudden price hikes, confusing overage charges, limited automation, and deliverability issues. If that sounds familiar, you’re not alone.
The good news? You don’t have to settle for Mailerlite. We’ve found 12 great alternatives that are more reliable and scalable.
Let’s find an email marketing tool that actually helps you grow your business.
Why Consider Mailerlite Alternatives?
Reliability, pricing, and automation capabilities matter when choosing an email marketing service.
While Mailerlite has been a popular choice, real-world feedback across different review platforms suggest that many users have faced issues that affect their business.
Here’s what Mailerlite users frequently complain about:
- Sudden price hikes. Many businesses start with Mailerlite for its affordability, only to face unexpected price hikes when scaling their subscriber list;
- Confusing pricing structure. Users report unclear pricing tiers and feature restrictions, making it hard to predict costs as their email marketing efforts scale;
- Overage charges. Mailerlite charges extra even if you slightly exceed your tier limits, leading to unexpected costs.
Beyond pricing, Mailerlite also struggles with core email marketing services:
- Basic automation. Compared to alternatives, Mailerlite’s automation features lack finesse, making it harder to run complex workflows;
- Limited segmentation. Businesses looking for deep audience targeting find Mailerlite’s segmentation too simplistic for advanced personalization;
- Spam issues. Users often report that even authenticated emails land in spam, affecting open rates;
- Inconsistent deliverability. Mailerlite’s inbox placement can be unreliable, especially for businesses sending high-volume campaigns.
If you’re experiencing these issues, it’s time to consider a scalable and reliable Mailerlite alternative.
Let’s look at the best ones we found.
Best Mailerlite Alternatives in 2025
- Sender – Best for Effective Email Campaigns
- Brevo – Best Email Marketing Platform for Ecommerce
- Omnisend — Best for Omnichannel Marketing Strategies
- GetResponse – Best for Webinars and Landing Pages
- Aweber – Best Email Marketing Tool for Creators
- Drip – Good Alternative for Email Automation
- Mailchimp – Best for Beginners in Email Marketing
- Constant Contact – Best for Event-based Email Marketing
- Moosend – Best for Budget-friendly Email Automation
- Mailjet – Email Marketing Platform for Newsletters
- ActiveCampaign – Great Email Personalization Features
- Benchmark Email – Best for Responsive Email Designs
Mailerlite Alternatives — A Quick Comparison
Choosing the right email marketing platform often comes down to pricing, features, and scalability.
Below is a quick email marketing pricing comparison of the best alternatives to Mailerlite.
| Platform | Cost | Monthly Emails | Subscribers | Free Plan |
| Sender | Starts at $10/mo | 12,000 | 1,000 | Yes. Free for up to 2,500 subscribers |
| Brevo | Starts at $9/mo | 5,000 | Unlimited | Yes. For up to 300 emails/day |
| Omnisend | Starts at $16/mo | 6,000 | 500 | Yes. For up to 250 contacts |
| GetResponse | Starts at $19/mo | Unlimited | 1,000 | 30-day trial only |
| Aweber | Starts at $12.50/mo | 5,000 | 500 | 14-day trial only |
| Drip | Starts at $39/mo | Unlimited | 2,500+ | No |
| Mailchimp | Starts at $13/mo | 5,000 | 500 | Yes. Free for up to 500 contacts |
| Constant Contact | Starts at $12/mo | 5,000 | 500 | Yes. Trial only for 100 email sends |
| Moosend | Starts at $9/mo | Unlimited | 500 | 30-day trial only |
| Mailjet | Starts at $17/mo | 15,000 | Unlimited | Yes. For up to 1500 contacts |
| ActiveCampaign | Starts at $15/mo | 10,000 | 1,000 | 14-day trial only |
| Benchmark Email | Starts at $15/mo | 7,500 | 500 | Yes. For up to 500 contacts |
12 Best Mailerlite Alternatives (Free & Paid Options)
After digging through user reviews, testing platforms, and listening to the real frustrations of users, one thing is clear—Mailerlite isn’t the best option for email marketing.
If you also have a similar experience, this list is for you. Here are the best alternatives that actually deliver on performance, pricing, and scalability.
Sender — Best for Effective Email Campaigns
If you’re tired of inconsistent results and unexpected costs, Sender is a more predictable, high-performing alternative. With better automation, stronger deliverability, and a free plan, the platform actually works amazingly well for growing businesses.
Pricing: Starts at $10/month for up to 1,000 subscribers | Forever free plan available.
Sender provides a better free plan package than Mailerlite, with great sending limits (15,000 emails/month) and powerful email automation tools.
It includes automated email flows, list segmentation, and A/B testing for emails without forcing upgrades. Plus, the deliverability is amazing, too. Unlike Mailerlite, emails don’t randomly end up in spam, thanks to strong sender reputation management and authentication tools.
Standout Features
- Advanced personalization & dynamic content. Send tailored product recommendations and offers based on user behavior—Mailerlite’s basic segmentation can’t match this;
- High deliverability with reputation monitoring. No more emails lost in spam folders. Sender optimizes SPF, DKIM, and IP reputation for better inboxing.
- Premade automation templates. Use a powerful marketing automation dashboard right from day 1, with ready-to-use flows and a visual automation builder.
Real-World Applications
Sender is hands-down the best choice for businesses that need a reliable email marketing platform with high deliverability rates.
- Ecommerce stores. Automate cart recovery, product recommendations, and seasonal sales emails without limits;
- Marketing agencies. Set up behavior-triggered follow-ups to nurture leads without worrying about price jumps;
- Small businesses. High deliverability and affordable pricing make it ideal for small businesses with a tight budget.
Sender vs. Mailerlite
Mailerlite users often outgrow the free plan too quickly and face hidden costs for minor overages. Sender keeps things transparent—no overage charges, no forced upgrades.
Deliverability is another major issue with Mailerlite—emails frequently land in spam folders due to weak sender reputation management. Sender actively monitors email reputation, ensuring high inbox placement.
For businesses looking for affordable, scalable, and results-driven email marketing, Sender isn’t just a Mailerlite alternative—it’s a superior choice.
Amazing UI. It is super easy to use if you want to only do Email Automation. Other tools are super expensive and pack a bunch of features that you don’t need. Or else, they are completely useless and buggy.
— User review from Capterra
Brevo — Best Email Marketing Platform for Ecommerce
For ecommerce businesses, email marketing is about speed, automation, and conversions. But Mailerlite’s basic automation and segmentation can feel limiting.
Brevo offers a better alternative, with real-time email tracking, powerful segmentation, and a unified inbox for multi-channel engagement.
Pricing: Starts at $9/month for up to 5,000 monthly emails | Free plan available
The first thing that stood out when testing Brevo was its CRM suite. It lets you keep an eye on user interactions across multiple platforms. And unlike Mailerlite, which struggles with inconsistent deliverability, Brevo actively monitors sender reputations to avoid spam filters.
Also, its free plan allows 300 emails/day with strong deliverability, which is a big plus for small businesses.
Standout Features
- AI-powered segmentation. Unlike Mailerlite’s basic filtering, Brevo segments customers based on behavior, past purchases, and engagement;
- Automated transactional emails. Send order confirmations, cart recovery emails, and special promotions without manual effort;
- Real-time performance analytics. Track deliverability, open rates, and clicks as they happen for better decision-making.
Real-World Applications
Brevo is designed for ecommerce brands that need reliable delivery, effective automation and customer relationship management features. Here are some use cases we found it quite good at:
- Cart abandonment recovery. Recover lost sales with automated, behavior-based emails;
- Product recommendation emails. AI-driven suggestions based on purchase history;
- Sending promotional offers. Send limited-time deals, flash sale announcements that get delivered instantly.
Brevo vs. Mailerlite
Mailerlite users often struggle with emails landing in spam folders due to inconsistent deliverability. Brevo solves this using IP reputation monitoring and sender authentication tools (SPF, DKIM, DMARC) that actually work.
While Mailerlite’s automation is basic and limited, Brevo offers full workflow automation, including order confirmations, abandoned cart recovery, and re-engagement emails. For ecommerce businesses that need CRM integration with great deliverability, Brevo is a far more reliable alternative with powerful email campaign tools.
I’ve had an amazing experience with Brevo! I love the automations, the stats, and the notifications it provides. The double opt-in feature is my favorite, and I use it a lot for easy email subscriptions.
— User review from Capterra
Also read: 10 Brevo Alternatives: Identifying Best Options
Omnisend — Best for Omnichannel Marketing Strategies
Mailerlite is fine for simple newsletters, but when it comes to multi-channel automation and advanced segmentation, it falls short.
Omnisend offers a smarter, ecommerce-first alternative to integrate email, SMS, and push notifications into a seamless marketing plan.
Pricing: Starts at $16/month for up to 500 contacts | Free plan available
The first time we tried Omnisend, we noticed how effortless automation was.
Unlike Mailerlite, which limits multi-channel marketing and automation flexibility, Omnisend lets you combine email, SMS, and web push notifications in a single workflow.
Smart segmentation also makes targeting far more precise, leading to higher open rates and conversions.
Standout Features
- Pre-built omnichannel workflows. Unlike Mailerlite’s basic email-only automation, Omnisend allows email, SMS, and push notifications in the same campaign;
- Behavior-based segmentation. Target cart abandoners, repeat buyers, or inactive subscribers with highly personalized messages;
- Revenue attribution & AI insights. Track exactly which messages lead to sales and optimize campaigns accordingly.
Real-World Applications
Omnisend is great for ecommerce brands looking to go beyond just email. Here’s what’s possible:
- Cart recovery sequences. Combine email and SMS reminders for higher conversion rates;
- Multi-touch promotional campaigns. Launch sales with email blasts + push notifications for maximum clicks;
- Post-purchase loyalty programs. Automate personalized follow-ups to drive repeat sales.
Omnisend vs. Mailerlite
Mailerlite’s automation is basic at best—users often struggle with limited segmentation options and lack of multi-channel support. Omnisend solves this by combining email, SMS, and push notifications in a single workflow.
Additionally, Mailerlite’s pricing is unpredictable as businesses scale. Omnisend offers flexible pricing without hidden overages while providing more robust features tailored for ecommerce.
Overall, my experience with Omnisend has been good. It’s easy to use, with helpful email and SMS automation, and the templates save time. While design options are a bit limited and costs can rise as your list grows, it’s a solid tool for marketing.
— User review from Capterra
GetResponse — Best for Webinars and Landing Pages
If you want lead generation, automation, and engagement tools in one platform, GetResponse offers a far better alternative than Mailerlite. With built-in webinar hosting and a landing page builder, it becomes a complete marketing solution.
Pricing: Starts at $19/month for up to 1,000 contacts | 30-day free trial available
What stood out when testing GetResponse was how seamless it felt to run an entire marketing funnel—from signups to follow-ups—all in one place. Plus, you can also manage your social media marketing campaigns and social media ads from the same dashboard.
Unlike Mailerlite, which lacks webinar support and has limited landing page features, GetResponse provides drag-and-drop webinar creation, lead capture tools, and behavior-driven automation to nurture attendees effectively.
Standout Features
- Built-in webinar hosting. Unlike Mailerlite, GetResponse lets you host live or on-demand webinars directly inside the platform;
- AI-optimized landing pages. Smart design features and A/B testing help maximize conversion rates;
- Automated lead nurturing. Behavior-based email sequences and follow-ups help turn attendees into customers.
Real-World Applications
GetResponse is perfect for consultants and businesses that rely on webinars for lead generation. Here are the best use cases:
- Coaches & course creators. Host webinars, collect signups, and nurture leads through automated email sequences;
- SaaS companies. Drive product demos and engage users with automated follow-up emails;
- Event marketers. Set up registration pages, email reminders, and post-event engagement with ease.
GetResponse vs. Mailerlite
Mailerlite users have to rely on third-party webinar tools and face limited landing page customization options. GetResponse eliminates this hassle with a built-in webinar platform and a landing page builder. Plus, the social media features make it a better package, overall.
Additionally, Mailerlite’s automation is basic and lacks deep behavior-based personalization. GetResponse provides advanced segmentation and AI tools to maximize webinar attendance and post-event follow up emails.
It has an accessible interface that makes it easy for a single person to set up and monitor multiple campaigns at once. The analytics dashboard gives immediate feedback on campaign performance with ease.
— User review from Capterra
AWeber — Best Email Marketing Tool for Creators
Mailerlite is popular among creators, but its inconsistent pricing structure and lack of advanced marketing automation make it frustrating for those who want to scale their audience efficiently.
AWeber provides a better alternative with stronger deliverability, unlimited automation, and a subscriber-friendly pricing model—making it a perfect fit for creators who need simplicity and reliability.
Pricing: Starts at $12.50/month for up to 500 subscribers | 14-day free trial
One thing that stands out with AWeber is how well it caters to creators who focus on engagement.
Unlike Mailerlite, which has overage charges and limited automation, AWeber offers unlimited email automation and segmentation without unexpected fees.
It also comes with stronger deliverability tools, ensuring newsletters actually reach inboxes.
Standout Features
- AMP for emails. AWeber allows interactive elements like polls and carousels inside emails to boost engagement;
- Premium list segmentation. Creators can tag and organize subscribers by interest, activity, and behavior;
- Curated RSS-to-email feature. Automatically convert blog posts or content updates into newsletters with zero effort.
Real-World Applications
AWeber offers a great solution for email marketing for bloggers and content-driven creators to grow and engage their audience. AWeber is particularly useful for:
- Bloggers & podcasters. Send automated content updates and segment readers based on preferences;
- YouTubers & influencers. Use drip sequences to convert followers into loyal subscribers;
- Coaches & digital product sellers. Promote courses, webinars, and paid content with seamless email automation.
AWeber vs. Mailerlite
Mailerlite’s pricing model punishes growing creators—as subscriber lists expand, so do unexpected fees and overages. AWeber, on the other hand, offers predictable pricing with unlimited automation, making it a safer long-term choice.
Another major issue is Mailerlite’s limited email customization. AWeber’s AMP-powered interactive emails, enhanced segmentation, and automation flexibility provide creators with more ways to engage their audience.
I enjoyed using AWeber. It was easy to set up lists and broadcast emails. And it made it possible for me to get started building my business online without much tech skill.
— User review from Capterra
Drip — Good Alternative for Email Automation
Drip is a better alternative to Mailerlite, offering behavior-based automation, deep segmentation, and ecommerce-first features that help turn email campaigns into revenue-generating machines.
Pricing: Starts at $39/month for up to 2,500 subscribers | 14-day free trial
Drip’s automation is built differently and designed for advanced use cases. Unlike Mailerlite, which offers simple triggers and linear automation, Drip allows multi-step, behavior-driven automated workflows that adapt based on user actions.
It also provides powerful integrations with ecommerce platforms like Shopify, WooCommerce, and BigCommerce, making automation a breeze.
Standout Features
- Custom behavior triggers. Unlike Mailerlite, Drip can trigger emails based on user activity, abandoned carts, and browsing behavior;
- Dynamic email segmentation. Automatically group subscribers based on engagement, purchase history, and actions—no manual work needed;
- Smart revenue attribution. Tracks exactly how much revenue each email generates, something Mailerlite lacks.
Real-World Applications
Drip is built for businesses that need advanced automation to drive conversions. Here’s how businesses can use Drip:
- Ecommerce brands. Automate cart recovery emails, product recommendations, and post-purchase follow-ups;
- Subscription-based services. Run personalized onboarding sequences and renewal reminders;
- B2B & SaaS companies. Score leads based on behavior and automate sales-driven email sequences.
Drip vs. Mailerlite
Mailerlite’s automation is too basic for serious marketers. It lacks advanced customer journey mapping, real-time segmentation, and deep ecommerce integrations. Drip, on the other hand, allows multi-step workflows that adjust based on behavior, leading to higher engagement and conversions.
Another major limitation is Mailerlite’s limited email analytics and reporting. Drip provides full revenue attribution, allowing businesses to track exactly how much each email contributes to sales.
Our overall experience has been excellent. We were really pleased with the extremely high open rate of our latest Broadcast Emails. It was no hassle to upload dozens of new emails and get a message out in a hurry. We also like the integration with our CRM.
— User review from Capterra
Also read: 8 Drip Alternatives for Smarter Email Campaigns
Mailchimp — Best for Beginners in Email Marketing
Mailerlite often attracts beginners with its simple interface but Mailchimp is a better alternative. It offers a more intuitive drag-and-drop editor and better deliverability for first-time users to send emails without being worried about spam triggers.
Pricing: Starts at $13/month for up to 500 contacts | Free plan available.
Mailchimp immediately feels more polished and beginner-friendly than Mailerlite.
The onboarding flow is smoother, making it easier to set up lists and send your first campaign. Unlike Mailerlite, which has basic automation and unpredictable email placement, Mailchimp ensures better inbox delivery with reputation monitoring.
Standout Features
- AI-powered content suggestions. Unlike Mailerlite, Mailchimp suggests subject lines, content ideas, and send times based on AI-driven data;
- Better email editor. Simpler interface with a wider variety of ready-made templates, elements, and design options;
- Free learning resources. Mailchimp provides beginner-focused tutorials and a knowledge base to learn the ropes of email marketing.
Real-World Applications
Mailchimp is perfect for those starting their email marketing journey. It’s particularly useful for:
- Freelancers & small business owners. Set up campaigns without technical expertise;
- Local stores & nonprofits. Send event invites, promotions, and newsletters easily;
- First-time sellers. Use simple promotional newsletters to build and grow their email list.
Mailchimp vs. Mailerlite
Mailerlite’s interface is simple, but its limitations appear quickly. As soon as businesses need automation, advanced templates, or better segmentation, they outgrow Mailerlite’s free plan and face pricing frustrations.
Mailchimp, while not the cheapest, offers a smoother learning curve, AI-powered suggestions, and beginner-focused automation tools. If you’re just starting with email marketing, Mailchimp is a better option.
My overall experience with Mailchimp has been positive. It’s a well-rounded platform that makes creating and managing email campaigns straightforward and effective. While there are some limitations and the pricing could be more accessible, the platform delivers on its promise of simplifying email marketing.
— User review from Capterra
Also read: 14 Mailchimp Alternatives Compared (2025 Update)
Constant Contact — Best for Event-Based Email Marketing
Mailerlite’s basic automation and segmentation make it difficult to manage event promotions, reminders, and follow-ups effectively.
For businesses that rely on event marketing, Constant Contact is a better alternative, offering robust event management tools, RSVP tracking, and seamless email automation designed specifically for events.
Pricing: Starts at $12/month for up to 500 contacts | Free trial available
What stood out while checking out Constant Contact was how seamlessly it integrates email marketing with event promotions and social media.
Unlike Mailerlite, which lacks built-in event tools, Constant Contact offers registration tracking, ticket sales, and event-specific automation—all without needing third-party tools. Plus, you can create social media posts for event promotion, too.
Standout Features
- Built-in event registration & RSVP tracking. Unlike Mailerlite, Constant Contact lets users create event pages, collect RSVPs, and manage guest lists easily;
- Automated reminder sequences. Send custom reminders, last-minute updates, and follow-ups based on attendee behavior;
- Ticket sales & payment integration. Sell tickets directly without needing extra plugins or software.
Real-World Applications
Constant Contact is perfect for businesses and organizations that rely on events to engage their audience. Here’s how different businesses can take advantage of it:
- Webinar & conference hosts. Automate registrations, reminders, and post-event follow-ups;
- Nonprofits & Fundraisers. Manage RSVPs and donation-driven email campaigns seamlessly;
- Local businesses & event planners. Promote workshops, in-store events, and community gatherings without juggling multiple tools.
Constant Contact vs. Mailerlite
Mailerlite’s lack of event-specific features forces users to rely on external tools for registration, tracking, and reminders. Constant Contact keeps everything in one place, eliminating the need for third-party event platforms.
Additionally, Mailerlite’s automation is too basic for event-driven workflows. Constant Contact automates attendee communication, sends real-time updates, and tracks RSVPs—all within the platform.
Constant Contact has been very useful for e-news, event, and fundraising communication. For the most part the platform is user friendly and intuitive to use. It’s important to keep an eye on the number of contacts in your system and remove any outdated ones because Constant Contact bills by the number of contacts in your account.
— User review from Capterra
Moosend — Best for Budget-Friendly Email Automation
Moosend is a better alternative, offering powerful automation, AI-driven segmentation, and a transparent pricing model that stays affordable even as your list grows.
Pricing: Starts at $7/month for up to 500 contacts | 30-day free trial available.
Moosend feels like an underdog in the email marketing world. Unlike Mailerlite, which charges extra for exceeding subscriber limits, Moosend offers unlimited emails, advanced automation, and detailed analytics—all at a low price point. Plus, its AI-powered automation workflows make it an even better contender to Mailerlite.
Standout Features
- Unlimited emails on all plans. Unlike Mailerlite, Moosend doesn’t limit the number of emails sent, even on lower-tier plans;
- AI-powered automation & lead scoring. Automate email sequences and prioritize high-value leads based on engagement;
- Pay-as-you-go credits. Businesses can avoid monthly fees and only pay when they send emails, making it highly cost-effective.
Real-World Applications
Moosend is perfect for businesses that want powerful automation without high costs. Here are the use cases we could think of:
- Startups & small businesses. Affordably priced plans with pay-as-you-go option and automation features;
- Ecommerce brands. Advanced product recommendations and abandoned cart sequences;
- Freelancers & solopreneurs. Budget-friendly plans without losing automation power.
Moosend vs. Mailerlite
Mailerlite’s pricing quickly becomes expensive, with overage fees and forced upgrades once you hit subscriber limits. Moosend remains cost-effective with transparent pricing and no hidden fees.
Additionally, Mailerlite’s automation is basic, while Moosend uses AI-driven automation, advanced segmentation, and lead scoring to ensure better personalization and higher conversions.
We have tried a lot of different autoresponders and this has been the best of the lot. You’ve got high-end functions but without the cost of some of the bigger companies. We have been incredibly pleased with the deliverability we have received from Moosend.
— User review from Capterra
Mailjet — Email Marketing Platform for Newsletters
Mailjet offers a better alternative to Mailerlite, providing scalable bulk email sending, collaborative email editing, and high deliverability—without the pricing surprises.
While Mailerlite is popular for newsletters, but limited automation, deliverability concerns, and unclear pricing make Mailjet a better option, overall.
Pricing: Starts at $17/month for up to 15,000 monthly emails | Free plan available.
This platform handles large-scale newsletter campaigns easily without any technical or deliverability hiccups. Unlike Mailerlite, which struggles with inconsistent inbox placement, Mailjet optimizes sending with strong IP reputation management and deliverability tools.
It also allows real-time collaboration on email templates, making it ideal for large teams.
Standout Features
- Real-time email collaboration. Unlike Mailerlite, Mailjet allows teams to edit and approve newsletters simultaneously;
- High-volume bulk sending. Optimized SMTP relay and scalable infrastructure make sending large email blasts faster and more reliable;
- Dedicated IP & deliverability control. Protects sender reputation and prevents emails from landing in spam.
Real-World Applications
Mailjet is ideal for businesses that send frequent, large-scale newsletters, like:
- Media & publishing companies. Send daily or weekly newsletters with advanced tracking;
- Enterprises & large teams. Use collaborative editing tools for seamless email approvals;
- Community-based brands. Run newsletter-based product updates and customer engagement campaigns.
Mailjet vs. Mailerlite
Mailerlite’s deliverability issues mean newsletters often land in spam, while Mailjet ensures better inbox placement with IP monitoring and authentication tools.
Additionally, Mailerlite lacks true collaboration tools, forcing teams to work separately on email templates. Mailjet solves this with real-time editing, making it a more efficient platform for newsletters and team-driven campaigns.
I appreciate how simple it is to use. Despite its flaws, the online email editor is helpful. List administration is straightforward. The scenarios are simple to construct and effective. I use Mailjet’s professional servers and am very pleased with the rate of mail delivery.
— User review from Capterra
ActiveCampaign — Great Email Personalization Features
ActiveCampaign is a far better alternative if you’re looking for advanced personalization. With smart personalization, advanced automation, and AI-driven segmentation, ActiveCampaign helps businesses send the right message to the right person at the right time.
Pricing: Starts at $15/month for up to 1,000 contacts | 14-day free trial available.
What stood out while using ActiveCampaign was how effortlessly it personalized emails based on user behavior.
Unlike Mailerlite, which only allows basic segmentation, ActiveCampaign tracks customer interactions across multiple touchpoints and dynamically adapts email content based on engagement, location, and past purchases.
Standout Features
- Predictive sending. ActiveCampaign analyzes subscriber behavior to send emails at the optimal time;
- Dynamic content customization. Automatically adjust email copy, images, and offers based on user preferences and interactions;
- Multi-channel personalization. Use email, SMS, and on-site messages together to create a highly customized experience.
Real-World Applications
ActiveCampaign is ideal for businesses that need hyper-personalized email marketing, like:
- Ecommerce stores. Send personalized product recommendations based on browsing history;
- B2B SaaS companies. Automate lead nurturing with behavior-driven email sequences;
- Coaches & course creators. Deliver customized learning journeys based on user progress.
ActiveCampaign vs. Mailerlite
Mailerlite’s lack of advanced segmentation and automation makes personalization difficult and limited.ActiveCampaign solves this with AI-powered segmentation and behavioral triggers, ensuring highly relevant email delivery.
Additionally, Mailerlite’s automation can’t dynamically adapt to customer behavior. ActiveCampaign creates personalized experiences across multiple channels, making it a more powerful tool for businesses that need true one-to-one email marketing.
ActiveCampaign has made our marketing practices yield more and better results by helping us understand and adopt new personalized marketing campaigns that allow us to target customers based on their needs. This has by a greater margin seen us have a great attraction to new customers by turning potential leads to customers
— User review from Capterra
Benchmark Email — Best for Responsive Email Designs
Mailerlite is easy to use, but its email design options are limited. Plus, no email previews make it frustrating for businesses that want polished, mobile-friendly campaigns.
Benchmark Email offers a far better alternative, providing high-quality responsive designs, a drag-and-drop builder, and real-time previews that ensure your emails look perfect on every device.
Pricing: Starts at $15/month for up to 500 contacts | Free plan available
What immediately stood out with Benchmark was how intuitive and flexible its email design tools are.
Unlike Mailerlite, which offers generic templates with minimal mobile optimization, Benchmark prioritizes responsive design, ensuring emails automatically adjust across desktops, tablets, and smartphones without breaking layouts or formatting.
Standout Features
- Live mobile & desktop previews. Unlike Mailerlite, Benchmark lets you preview how emails will render across different screen sizes in real time;
- Drag-and-drop responsive builder. Intuitive editor with mobile-first templates that adjust dynamically;
- Advanced image editing & video embeds. Customize images, GIFs, and add embedded videos to make emails more interactive.
Real-World Applications
Benchmark Email is perfect for businesses that need professional, mobile-optimized emails. Think of stunning campaigns as:
- Ecommerce brands. Showcase products with visually appealing, responsive designs;
- Marketing agencies. Design and test high-converting emails across multiple devices;
- Event organizers & local businesses. Ensure newsletters and event invites look flawless on mobile.
Benchmark Email vs. Mailerlite
Mailerlite’s email design tools are basic and often require manual adjustments for mobile responsiveness. Benchmark solves this with auto-responsive layouts, ensuring emails adapt seamlessly across all devices.
Additionally, Mailerlite lacks real-time mobile previews and has limited customization options. Benchmark provides a richer email design experience with interactive elements, advanced image editing, and built-in video support.
The software overall is great. It allows me to import the contacts I want in any way I want, create emails, schedule or send emails out immediately and even has analytics for the emails that have been sent out.
— User review from Capterra
Free Mailerlite Competitors Compared
If you’re looking for free Mailerlite alternatives, there are many free email marketing tools to test.
Here are the top five low-cost email marketing platforms that provide better value:
| Name of Tool | Monthly Email Limit | Subscribers Limit | Feature Restrictions |
| Sender | 15,000 | 2,500 | Sender’s branding on the free plan |
| Brevo | 9,000 | Unlimited | Daily sending cap of 300 emails |
| Omnisend | 500 | 250 | No priority support or advanced reporting |
| MailerLite | 12,000 | 1,000 | Limited templates, no priority support |
| Benchmark Email | 3,500 | 500 | Watermark on free emails, limited automation |
Mailerlite Alternatives FAQs
What is the best free alternative to Mailerlite?
Sender is one of the best free alternatives to Mailerlite. It offers 15,000 free emails per month for up to 2,500 subscribers with strong deliverability and full automation. Brevo is another great option if you need unlimited contacts, but it has a daily sending limit of 300 emails. Both offer better inbox placement and automation than Mailerlite’s free plan.
Which Mailerlite alternative is best for ecommerce?
Sender is the best Mailerlite alternative for ecommerce because it offers multi-channel automation, SMS marketing, and dynamic segmentation. It also integrates seamlessly with Shopify, WooCommerce, and BigCommerce, making it ideal for online stores. Omnisend is another strong option, offering push notification support, automated product recommendations, and Shopify review support.
Can I migrate my email list from Mailerlite to another platform?
Yes, most email marketing tools allow you to import your Mailerlite subscriber list easily. Platforms like Sender offer step-by-step import guides to transfer contacts, tags, and email templates. Before you migrate from MailerLite to ‘X’, don’t forget to use list-cleaning tools to remove inactive subscribers.
What is the most affordable Mailerlite alternative?
Sender provides one of the most generous free plans and great automation capabilities, making it the best email marketing software within budget. If you want to be in the email marketing game for a long time, pick Sender, as the paid plans are affordable, too.
